SunCar Technology Group (NASDAQ:SDA – Get Free Report) and Viant Technology (NASDAQ:DSP – Get Free Report) are both small-cap business services companies, but which is the better stock? We will compare the two companies based on the strength of their earnings, risk, analyst recommendations, profitability, institutional ownership, dividends and valuation.
Profitability
This table compares SunCar Technology Group and Viant Technology’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| SunCar Technology Group | 0.04% | 0.21% | 0.07% |
| Viant Technology | 2.51% | 2.40% | 1.54% |
Analyst Ratings
This is a breakdown of recent ratings and price targets for SunCar Technology Group and Viant Technology, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| SunCar Technology Group | 1 | 1 | 1 | 0 | 2.00 |
| Viant Technology | 1 | 0 | 6 | 2 | 3.00 |
Institutional and Insider Ownership
0.3% of SunCar Technology Group shares are held by institutional investors. Comparatively, 11.4% of Viant Technology shares are held by institutional investors. 22.2% of SunCar Technology Group shares are held by company insiders. Comparatively, 29.4% of Viant Technology shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Risk & Volatility
SunCar Technology Group has a beta of -0.15, meaning that its share price is 115% less volatile than the S&P 500. Comparatively, Viant Technology has a beta of 1.04, meaning that its share price is 4% more volatile than the S&P 500.
Earnings and Valuation
This table compares SunCar Technology Group and Viant Technology”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| SunCar Technology Group | $517.86 million | 0.17 | -$3.94 million | N/A | N/A |
| Viant Technology | $362.10 million | 1.99 | $8.35 million | $0.36 | 30.47 |
Viant Technology has lower revenue, but higher earnings than SunCar Technology Group.
Summary
Viant Technology beats SunCar Technology Group on 11 of the 13 factors compared between the two stocks.
About SunCar Technology Group
SunCar Technology Group Inc., through its subsidiaries, provides digitalized automotive after-sales service and online insurance intermediation services in the People's Republic of China. It operates through three segments: Insurance Intermediation Business; Automotive After-Sales Business; and Technology Business. The company offers customized after-sale services to banking, insurance companies, and other customer types; and auto mobile insurance comprising statutory automobile liability insurance and commercial automobile insurance. In addition, it provides auto insurance SaaS products and other technical services. The company is based in Shanghai, China.
About Viant Technology
Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.
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