Creative Realities (NASDAQ:CREX) Trading Down 6.2% – Time to Sell?

Shares of Creative Realities, Inc. (NASDAQ:CREX) dropped 6.2% during trading on Friday . The stock traded as low as $3.57 and last traded at $3.61. Approximately 33,286 shares were traded during mid-day trading, a decline of 4% from the average daily volume of 34,665 shares. The stock had previously closed at $3.85.

Analysts Set New Price Targets

CREX has been the topic of several analyst reports. Zacks Research cut Creative Realities from a “hold” rating to a “strong sell” rating in a report on Wednesday, May 20th. Weiss Ratings reiterated a “sell (d)” rating on shares of Creative Realities in a report on Friday, March 27th. Finally, Alliance Global Partners reiterated a “buy” rating on shares of Creative Realities in a report on Wednesday, April 15th. One equities research analyst has rated the stock with a Buy rating and two have assigned a Sell rating to the company. Based on data from MarketBeat, the company has an average rating of “Reduce”.

Creative Realities Price Performance

The stock has a market capitalization of $38.16 million, a P/E ratio of -1.93 and a beta of 1.48. The business has a fifty day simple moving average of $3.74 and a 200-day simple moving average of $3.38. The company has a debt-to-equity ratio of 3.70, a quick ratio of 0.55 and a current ratio of 0.73.

Creative Realities (NASDAQ:CREX) last posted its quarterly earnings results on Friday, May 15th. The company reported ($0.74) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.46) by ($0.28). The business had revenue of $16.35 million for the quarter, compared to the consensus estimate of $16.52 million. Creative Realities had a negative return on equity of 59.08% and a negative net margin of 29.92%. Sell-side analysts expect that Creative Realities, Inc. will post 0.43 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Creative Realities

A number of institutional investors and hedge funds have recently modified their holdings of the business. Cerity Partners LLC boosted its holdings in shares of Creative Realities by 5.1% during the 2nd quarter. Cerity Partners LLC now owns 331,926 shares of the company’s stock worth $1,119,000 after buying an additional 16,000 shares in the last quarter. Rothschild Wealth LLC bought a new position in shares of Creative Realities during the 4th quarter worth approximately $587,000. North Star Investment Management Corp. bought a new position in shares of Creative Realities during the 1st quarter worth approximately $550,000. Advisory Services Network LLC acquired a new position in shares of Creative Realities during the fourth quarter worth approximately $209,000. Finally, Citadel Advisors LLC bought a new position in shares of Creative Realities in the 3rd quarter worth $141,000. 41.32% of the stock is currently owned by institutional investors.

About Creative Realities

Creative Realities, Inc (NASDAQ: CREX) is a technology company specializing in digital engagement solutions for retail, restaurant, corporate and public-facing environments. Headquartered in Dallas, Texas, the company develops and delivers integrated hardware and software platforms designed to create dynamic, interactive experiences. Its offerings include digital signage networks, interactive kiosks and video training systems, all powered by an enterprise-grade content management system that enables clients to deploy, schedule and monitor multimedia content across multiple locations.

The company’s flagship software platform provides real-time analytics, remote asset management and customizable user interfaces that support both touchscreen and traditional display formats.