JD.com (NASDAQ:JD – Get Free Report) and Coupang (NYSE:CPNG – Get Free Report) are both large-cap retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, profitability, dividends, earnings and analyst recommendations.
Valuation and Earnings
This table compares JD.com and Coupang”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| JD.com | $187.20 billion | 0.19 | $2.81 billion | $1.28 | 22.45 |
| Coupang | $34.53 billion | 0.82 | $208.00 million | ($0.09) | -176.01 |
Analyst Recommendations
This is a breakdown of recent ratings and price targets for JD.com and Coupang, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| JD.com | 1 | 3 | 9 | 0 | 2.62 |
| Coupang | 2 | 5 | 4 | 0 | 2.18 |
JD.com currently has a consensus price target of $38.50, suggesting a potential upside of 34.01%. Coupang has a consensus price target of $26.92, suggesting a potential upside of 69.94%. Given Coupang’s higher probable upside, analysts clearly believe Coupang is more favorable than JD.com.
Profitability
This table compares JD.com and Coupang’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| JD.com | 1.04% | 5.90% | 2.48% |
| Coupang | -0.47% | -3.67% | -0.92% |
Insider and Institutional Ownership
16.0% of JD.com shares are owned by institutional investors. Comparatively, 83.7% of Coupang shares are owned by institutional investors. 16.6% of JD.com shares are owned by insiders. Comparatively, 12.8% of Coupang shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Risk & Volatility
JD.com has a beta of 0.39, indicating that its share price is 61% less volatile than the S&P 500. Comparatively, Coupang has a beta of 1.12, indicating that its share price is 12% more volatile than the S&P 500.
Summary
JD.com beats Coupang on 10 of the 14 factors compared between the two stocks.
About JD.com
JD.com, Inc. operates as a supply chain-based technology and service provider in the People's Republic of China. The company offers computers, communication, and consumer electronics products, as well as home appliances; and general merchandise products comprising food, beverage and fresh produce, baby and maternity products, furniture and household goods, cosmetics and other personal care items, pharmaceutical and healthcare products, industrial products, books, automobile accessories, apparel and footwear, bags, and jewelry. It also provides online marketplace services for third-party merchants; marketing services; and omni-channel solutions to customers and offline retailers, as well as online healthcare services. In addition, the company develops, owns, and manages its logistics facilities and other real estate properties to support third parties; offers asset management services and integrated service platform; leasing of storage facilities and related management services; and engages in online retail business. Further, it provides integrated data, technology, business, and user management industry solutions to support the digitization of enterprises and institutions; and technology-driven supply chain solutions and logistics services. The company was formerly known as 360buy Jingdong Inc. and changed its name to JD.com, Inc. in January 2014. JD.com, Inc. was incorporated in 2006 and is headquartered in Beijing, the People's Republic of China.
About Coupang
Coupang, Inc., together with its subsidiaries owns and operates retail business through its mobile applications and Internet websites primarily in South Korea. The company operates through Product Commerce and Developing Offerings segments. It sells various products and services in the categories of home goods and décor products, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables, as well as travel, and restaurant order and delivery services. In addition, the company offers Rocket Fresh, which offers fresh groceries; Coupang Eats, a restaurant ordering and delivery services; and Coupang Play, an online content streaming services, as well as advertising products. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.
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