Salesforce (CRM) – Investment Analysts’ Weekly Ratings Updates

Salesforce (NYSE: CRM) recently received a number of ratings updates from brokerages and research firms:

• 5/28/2026 – Salesforce was downgraded by Piper Sandler from “overweight” to “neutral”.
• 5/28/2026 – Salesforce had its “buy” rating reaffirmed by Roth Mkm. They now have a $325.00 price target on the stock.
• 5/28/2026 – Salesforce had its price target lowered by KeyCorp from $300.00 to $290.00. They now have an “overweight” rating on the stock.
• 5/28/2026 – Salesforce had its “market outperform” rating reaffirmed by UBS Group AG.
• 5/28/2026 – Salesforce had its “market outperform” rating reaffirmed by Citigroup Inc..
• 5/28/2026 – Salesforce had its price target lowered by Citigroup Inc. from $188.00 to $187.00. They now have a “neutral” rating on the stock.
• 5/28/2026 – Salesforce had its price target lowered by Canaccord Genuity Group Inc. from $250.00 to $225.00. They now have a “buy” rating on the stock.
• 5/28/2026 – Salesforce had its price target lowered by Sanford C. Bernstein from $194.00 to $173.00. They now have an “underperform” rating on the stock.
• 5/28/2026 – Salesforce had its price target lowered by TD Cowen from $250.00 to $240.00. They now have a “buy” rating on the stock.
• 5/28/2026 – Salesforce had its price target lowered by Barclays PLC from $252.00 to $236.00. They now have an “overweight” rating on the stock.
• 5/28/2026 – Salesforce had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $315.00 price target on the stock.
• 5/28/2026 – Salesforce had its price target lowered by Wells Fargo & Company from $210.00 to $200.00. They now have an “equal weight” rating on the stock.
• 5/28/2026 – Salesforce had its price target raised by B. Riley Financial, Inc. from $205.00 to $240.00. They now have a “buy” rating on the stock.
• 5/28/2026 – Salesforce had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $250.00 price target on the stock.
• 5/28/2026 – Salesforce had its price target lowered by DA Davidson from $200.00 to $175.00. They now have a “neutral” rating on the stock.
• 5/28/2026 – Salesforce had its price target lowered by BMO Capital Markets from $225.00 to $215.00. They now have an “outperform” rating on the stock.
• 5/28/2026 – Salesforce had its “outperform” rating reaffirmed by Wedbush. They now have a $325.00 price target on the stock.
• 5/28/2026 – Salesforce had its “overweight” rating reaffirmed by Piper Sandler. They now have a $215.00 price target on the stock.
• 5/26/2026 – Salesforce had its “buy” rating reaffirmed by Jefferies Financial Group Inc..
• 5/26/2026 – Salesforce had its “buy” rating reaffirmed by BTIG Research. They now have a $255.00 price target on the stock.
• 5/22/2026 – Salesforce had its “buy” rating reaffirmed by TD Cowen.
• 5/21/2026 – Salesforce had its price target lowered by UBS Group AG from $200.00 to $185.00. They now have a “neutral” rating on the stock.
• 5/20/2026 – Salesforce was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 5/18/2026 – Salesforce is now covered by Bank of America Corporation. They set an “underperform” rating and a $160.00 price target on the stock.
• 5/12/2026 – Salesforce had its price target lowered by Citigroup Inc. from $200.00 to $188.00. They now have a “neutral” rating on the stock.
• 4/18/2026 – Salesforce was downgraded by Wall Street Zen from “buy” to “hold”.
• 4/17/2026 – Salesforce had its “buy” rating reaffirmed by BTIG Research. They now have a $255.00 price target on the stock.
• 4/14/2026 – Salesforce had its price target lowered by Piper Sandler from $250.00 to $215.00. They now have an “overweight” rating on the stock.

Salesforce Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be paid a dividend of $0.44 per share. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. Salesforce’s dividend payout ratio (DPR) is 20.37%.

Insider Buying and Selling

In other Salesforce news, Director David Blair Kirk acquired 2,570 shares of the stock in a transaction dated Wednesday, March 18th. The stock was purchased at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the acquisition, the director owned 13,689 shares in the company, valued at $2,664,153.18. The trade was a 23.11% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is available at this link. Also, Director Laura Alber acquired 2,571 shares of the business’s stock in a transaction dated Thursday, March 19th. The stock was acquired at an average cost of $194.58 per share, with a total value of $500,265.18. Following the purchase, the director directly owned 9,530 shares in the company, valued at $1,854,347.40. This represents a 36.94% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders own 3.50% of the company’s stock.

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.