Zebra Technologies Corporation (NASDAQ:ZBRA) Receives Average Recommendation of “Moderate Buy” from Analysts

Zebra Technologies Corporation (NASDAQ:ZBRA) has been given an average recommendation of “Moderate Buy” by the thirteen analysts that are presently covering the firm, Marketbeat.com reports. Five research analysts have rated the stock with a hold recommendation and eight have given a buy recommendation to the company. The average 12-month target price among brokers that have issued ratings on the stock in the last year is $319.00.

Several analysts have weighed in on the stock. Morgan Stanley set a $323.00 target price on shares of Zebra Technologies in a research report on Thursday, February 12th. Zacks Research downgraded shares of Zebra Technologies from a “strong-buy” rating to a “hold” rating in a research report on Monday, April 20th. Truist Financial boosted their target price on shares of Zebra Technologies from $256.00 to $267.00 and gave the stock a “hold” rating in a research report on Wednesday, May 13th. Wolfe Research dropped their target price on shares of Zebra Technologies from $309.00 to $281.00 and set an “outperform” rating on the stock in a research report on Wednesday, April 8th. Finally, UBS Group reissued a “buy” rating and set a $335.00 target price on shares of Zebra Technologies in a research report on Friday, February 13th.

Zebra Technologies Trading Down 1.7%

NASDAQ ZBRA opened at $243.63 on Friday. The company has a quick ratio of 0.57, a current ratio of 0.96 and a debt-to-equity ratio of 0.69. The firm has a market cap of $11.60 billion, a PE ratio of 29.46 and a beta of 1.62. The company has a 50 day moving average price of $227.55 and a 200 day moving average price of $238.92. Zebra Technologies has a 52 week low of $199.05 and a 52 week high of $352.66.

Zebra Technologies (NASDAQ:ZBRA) last posted its quarterly earnings data on Tuesday, May 12th. The industrial products company reported $4.75 EPS for the quarter, topping the consensus estimate of $4.21 by $0.54. The firm had revenue of $1.50 billion during the quarter, compared to analyst estimates of $1.48 billion. Zebra Technologies had a net margin of 7.49% and a return on equity of 18.91%. Zebra Technologies’s revenue was up 14.3% on a year-over-year basis. During the same quarter in the previous year, the business posted $4.02 EPS. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. As a group, sell-side analysts forecast that Zebra Technologies will post 15.2 EPS for the current fiscal year.

Insiders Place Their Bets

In other Zebra Technologies news, Director Janice M. Roberts sold 3,000 shares of the business’s stock in a transaction that occurred on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total transaction of $748,620.00. Following the sale, the director owned 6,183 shares of the company’s stock, valued at approximately $1,542,905.82. The trade was a 32.67% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider Loizides Melissa Luff sold 500 shares of the business’s stock in a transaction that occurred on Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total transaction of $126,975.00. Following the sale, the insider directly owned 3,702 shares in the company, valued at approximately $940,122.90. This represents a 11.90% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 3,654 shares of company stock valued at $911,841. Insiders own 0.91% of the company’s stock.

Institutional Trading of Zebra Technologies

Several large investors have recently made changes to their positions in ZBRA. Ameriflex Group Inc. purchased a new stake in shares of Zebra Technologies in the 3rd quarter valued at $26,000. Garner Asset Management Corp purchased a new stake in shares of Zebra Technologies in the 4th quarter valued at $30,000. Johnson Financial Group Inc. boosted its holdings in shares of Zebra Technologies by 330.3% in the 4th quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company’s stock valued at $34,000 after acquiring an additional 109 shares during the last quarter. SBI Securities Co. Ltd. boosted its holdings in shares of Zebra Technologies by 164.8% in the 4th quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company’s stock valued at $35,000 after acquiring an additional 89 shares during the last quarter. Finally, CYBER HORNET ETFs LLC purchased a new stake in shares of Zebra Technologies in the 2nd quarter valued at $39,000. 91.03% of the stock is owned by hedge funds and other institutional investors.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.