Holderness Investments Co. increased its stake in shares of Netflix, Inc. (NASDAQ:NFLX – Free Report) by 721.1% during the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 12,990 shares of the Internet television network’s stock after acquiring an additional 11,408 shares during the quarter. Holderness Investments Co.’s holdings in Netflix were worth $1,218,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
Other institutional investors and hedge funds have also bought and sold shares of the company. Vanguard Group Inc. grew its position in Netflix by 0.4% during the 3rd quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network’s stock worth $46,183,983,000 after acquiring an additional 142,238 shares during the last quarter. Checchi Capital Advisers LLC raised its position in Netflix by 875.7% during the 4th quarter. Checchi Capital Advisers LLC now owns 31,143 shares of the Internet television network’s stock valued at $2,920,000 after purchasing an additional 27,951 shares during the last quarter. Contravisory Investment Management Inc. raised its position in Netflix by 837.2% during the 4th quarter. Contravisory Investment Management Inc. now owns 111,380 shares of the Internet television network’s stock valued at $10,443,000 after purchasing an additional 99,496 shares during the last quarter. BNC Wealth Management LLC raised its position in Netflix by 991.3% during the 4th quarter. BNC Wealth Management LLC now owns 41,229 shares of the Internet television network’s stock valued at $3,866,000 after purchasing an additional 37,451 shares during the last quarter. Finally, Crew Capital Management Ltd raised its position in Netflix by 1,021.9% during the 4th quarter. Crew Capital Management Ltd now owns 9,031 shares of the Internet television network’s stock valued at $847,000 after purchasing an additional 8,226 shares during the last quarter. 80.93% of the stock is currently owned by institutional investors.
Netflix Stock Down 0.4%
Shares of NASDAQ:NFLX opened at $86.02 on Friday. Netflix, Inc. has a 52-week low of $75.01 and a 52-week high of $134.12. The firm has a market capitalization of $362.21 billion, a P/E ratio of 27.78, a P/E/G ratio of 1.10 and a beta of 1.55. The stock has a 50 day moving average price of $93.12 and a 200-day moving average price of $93.26. The company has a debt-to-equity ratio of 0.43, a quick ratio of 1.41 and a current ratio of 1.41.
Wall Street Analysts Forecast Growth
A number of research firms have commented on NFLX. JPMorgan Chase & Co. reaffirmed a “buy” rating on shares of Netflix in a research report on Wednesday, April 22nd. The Goldman Sachs Group raised Netflix from a “neutral” rating to a “buy” rating in a research report on Monday, April 13th. Citigroup began coverage on Netflix in a research report on Thursday, April 16th. They set a “market perform” rating for the company. New Street Research upped their price target on Netflix from $96.00 to $102.00 in a research report on Friday, April 17th. Finally, Huber Research raised Netflix from a “strong sell” rating to a “strong-buy” rating in a research report on Friday, February 27th. Two analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and sixteen have assigned a Hold rating to the company’s stock. According to MarketBeat, Netflix has an average rating of “Moderate Buy” and an average price target of $114.82.
Get Our Latest Stock Report on NFLX
Key Headlines Impacting Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Multiple reports say Netflix’s ad business is gaining traction, with 2026 ad revenue projected near $3 billion as new formats, live events, and ad-tech tools expand monetization. Netflix’s Ad Business Expansion Continues: More Upside Ahead?
- Positive Sentiment: Netflix reportedly acquired Ben Affleck’s AI startup InterPositive, which could automate parts of filmmaking and lower production costs, supporting margins over time. Netflix Buys Affleck AI Startup InterPositive To Reshape Content Economics
- Positive Sentiment: Several commentary pieces argue Netflix is a buying opportunity, citing upside from ad-tier growth and improving free cash flow, with some analysts reiterating bullish ratings and higher price targets. 3 Reasons to Buy Netflix Stock in June
- Neutral Sentiment: Other articles highlight Netflix as a laggard versus entertainment peers, suggesting the stock may need execution to catch up rather than already reflecting a clear fundamental breakout. How Is Netflix’s Stock Performance Compared to Other Entertainment Stocks?
- Neutral Sentiment: Coverage linking Netflix to streaming perks and broader media/advertising themes is supportive but not a direct company-specific catalyst. Best credit cards with streaming perks for June 2026: Save on Netflix, Hulu, and more
Insider Buying and Selling
In related news, CEO Gregory K. Peters sold 27,312 shares of the company’s stock in a transaction that occurred on Thursday, May 7th. The stock was sold at an average price of $88.69, for a total value of $2,422,301.28. Following the sale, the chief executive officer owned 120,931 shares in the company, valued at $10,725,370.39. This represents a 18.42% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink. Also, CEO Theodore A. Sarandos sold 27,312 shares of the company’s stock in a transaction that occurred on Tuesday, May 5th. The stock was sold at an average price of $87.97, for a total value of $2,402,636.64. Following the completion of the sale, the chief executive officer owned 284,804 shares in the company, valued at $25,054,207.88. The trade was a 8.75% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 1,365,509 shares of company stock worth $129,675,743 over the last three months. Corporate insiders own 1.24% of the company’s stock.
About Netflix
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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