Niu Technologies (NASDAQ:NIU) Posts Earnings Results, Misses Estimates By $0.23 EPS

Niu Technologies (NASDAQ:NIU) issued its quarterly earnings results on Monday. The company reported ($0.17) earnings per share for the quarter, missing analysts’ consensus estimates of $0.06 by ($0.23), FiscalAI reports. The company had revenue of $131.92 million during the quarter, compared to analysts’ expectations of $133.02 million. Niu Technologies had a negative return on equity of 4.37% and a negative net margin of 0.94%.

Here are the key takeaways from Niu Technologies’ conference call:

• Q1 sales and revenue grew strongly, with total sales volume up 28.7% year over year to about 261,000 units and revenue up 33.4% to RMB 909.5 million, driven mainly by China.
• China’s electric motorcycle business was a major growth engine, with sales up roughly 3x year over year and the company saying it expanded meaningfully into tier 2 and tier 3 cities.
• The company said it front-loaded brand, marketing, and R&D spending in Q1 to build momentum for the year, which helped drive awareness but also pushed selling and marketing expense up more than 4x year over year.
• Overseas micro-mobility remained under pressure, with international sales down and management citing elevated inventory levels in Europe and the U.S., plus discounting plans that will weigh on margins through 2026.
• Management issued Q2 revenue guidance of RMB 1.57 billion to RMB 1.82 billion, implying 25% to 45% year-over-year growth, and said marketing intensity should normalize after the Q1 spending push.

Niu Technologies Trading Down 15.1%

NASDAQ NIU opened at $2.41 on Tuesday. Niu Technologies has a 12 month low of $2.31 and a 12 month high of $5.67. The stock has a market cap of $188.53 million, a P/E ratio of -30.13 and a beta of -0.07. The stock’s fifty day moving average price is $3.08 and its 200-day moving average price is $3.31.

Insider Activity at Niu Technologies

In related news, CFO Fion Wenjuan Zhou sold 22,113 shares of the stock in a transaction on Monday, March 16th. The stock was sold at an average price of $3.48, for a total transaction of $76,953.24. Following the sale, the chief financial officer directly owned 142,171 shares of the company’s stock, valued at $494,755.08. This trade represents a 13.46% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. 10.20% of the stock is owned by company insiders.

Institutional Investors Weigh In On Niu Technologies

Institutional investors have recently modified their holdings of the business. Quarry LP purchased a new stake in shares of Niu Technologies during the fourth quarter valued at $27,000. Sei Investments Co. purchased a new stake in shares of Niu Technologies during the second quarter valued at $40,000. Quadrature Capital Ltd purchased a new stake in shares of Niu Technologies during the fourth quarter valued at $47,000. Nomura Holdings Inc. purchased a new stake in shares of Niu Technologies during the second quarter valued at $51,000. Finally, E Fund Management Co. Ltd. purchased a new stake in shares of Niu Technologies during the second quarter valued at $54,000. 75.06% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

NIU has been the topic of a number of research reports. Citigroup lowered their price objective on Niu Technologies from $3.70 to $3.50 and set a “neutral” rating on the stock in a research note on Tuesday, March 17th. Weiss Ratings reiterated a “sell (d-)” rating on shares of Niu Technologies in a research report on Thursday, January 22nd. Finally, Wall Street Zen downgraded Niu Technologies from a “buy” rating to a “hold” rating in a research report on Saturday, April 11th. One investment analyst has rated the stock with a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, Niu Technologies currently has a consensus rating of “Reduce” and an average target price of $3.50.

About Niu Technologies

Niu Technologies Co, Ltd., established in 2014 and headquartered in Beijing, is a leading designer and manufacturer of smart electric scooters and micro-mobility solutions. The company integrates Internet of Things (IoT) connectivity into its vehicles, enabling real-time monitoring of battery status, vehicle diagnostics, and location tracking through its proprietary mobile application. By leveraging lightweight materials and modular battery systems, Niu aims to deliver efficient urban transportation alternatives that reduce reliance on conventional gasoline-powered motorcycles and cars.

Niu’s product portfolio encompasses a range of electric scooters, motorcycles, and e-bikes marketed under its NQi, MQi, and UQi series.