American Rebel (NASDAQ:AREB – Get Free Report) and Wrap Technologies (NASDAQ:WRAP – Get Free Report) are both small-cap industrials companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, dividends, analyst recommendations, earnings, profitability and risk.
Risk and Volatility
American Rebel has a beta of 6.04, indicating that its stock price is 504% more volatile than the S&P 500. Comparatively, Wrap Technologies has a beta of 1.41, indicating that its stock price is 41% more volatile than the S&P 500.
Institutional and Insider Ownership
13.6% of American Rebel shares are owned by institutional investors. Comparatively, 8.8% of Wrap Technologies shares are owned by institutional investors. 78.2% of American Rebel shares are owned by insiders. Comparatively, 33.3% of Wrap Technologies shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| American Rebel | $9.52 million | 0.00 | -$34.33 million | ($1,216,480.00) | 0.00 |
| Wrap Technologies | $4.67 million | 17.72 | -$10.34 million | ($0.30) | -4.95 |
Wrap Technologies has lower revenue, but higher earnings than American Rebel. Wrap Technologies is trading at a lower price-to-earnings ratio than American Rebel, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares American Rebel and Wrap Technologies’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| American Rebel | -360.48% | N/A | -155.49% |
| Wrap Technologies | -270.03% | -115.68% | -90.83% |
Analyst Ratings
This is a breakdown of current recommendations for American Rebel and Wrap Technologies, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| American Rebel | 1 | 0 | 0 | 0 | 1.00 |
| Wrap Technologies | 1 | 0 | 0 | 0 | 1.00 |
Summary
American Rebel beats Wrap Technologies on 6 of the 11 factors compared between the two stocks.
About American Rebel
American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.
About Wrap Technologies
Wrap Technologies, Inc., a public safety technology and services company, develops policing solutions to law enforcement and security personnel. The company's flagship product is BolaWrap 150, a handheld remote restraint device that discharges a seven and a half-foot Kevlar tether, entangling an individual from a range of 10-25 feet. It also offers virtual reality training system, a law enforcement 3D training system employing immersive computer graphics VR with proprietary software-enabled content. It operates in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company was incorporated in 2007 and is based in Tempe, Arizona.
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