Ameritas Advisory Services LLC Has $1.06 Million Stock Holdings in Royal Caribbean Cruises Ltd. $RCL

Ameritas Advisory Services LLC grew its position in Royal Caribbean Cruises Ltd. (NYSE:RCL) by 3,708.0% during the 4th quarter, according to the company in its most recent disclosure with the SEC. The firm owned 3,808 shares of the company’s stock after purchasing an additional 3,708 shares during the period. Ameritas Advisory Services LLC’s holdings in Royal Caribbean Cruises were worth $1,062,000 at the end of the most recent reporting period.

Other hedge funds also recently bought and sold shares of the company. Montag A & Associates Inc. raised its holdings in Royal Caribbean Cruises by 184.4% in the fourth quarter. Montag A & Associates Inc. now owns 91 shares of the company’s stock worth $25,000 after purchasing an additional 59 shares during the period. Ares Financial Consulting LLC acquired a new stake in Royal Caribbean Cruises in the fourth quarter worth $26,000. SRH Advisors LLC acquired a new stake in Royal Caribbean Cruises in the fourth quarter worth $28,000. GGM Financials LLC acquired a new stake in shares of Royal Caribbean Cruises during the third quarter worth $33,000. Finally, JPL Wealth Management LLC acquired a new stake in shares of Royal Caribbean Cruises during the third quarter worth $37,000. 87.53% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Royal Caribbean Cruises

Here are the key news stories impacting Royal Caribbean Cruises this week:

• Positive Sentiment: Coverage highlighted Royal Caribbean’s push to use AI to enhance margins, personalize vacations, and drive more pre-cruise spending through its digital ecosystem, which could support profitability over time. Royal Caribbean Bets Big on AI to Enhance Margins & Guest Experience
• Positive Sentiment: TD Cowen lowered its price target on RCL to $337 from $350, but maintained a buy rating, signaling continued confidence in upside from current levels despite the trim. TD Cowen note on Royal Caribbean
• Neutral Sentiment: Analyst commentary asked whether Wall Street is broadly bullish or bearish on Royal Caribbean Cruises, reflecting ongoing debate around cruise-line valuations rather than a clear new catalyst. Is Wall Street bullish or bearish on Royal Caribbean Cruises stock?
• Neutral Sentiment: Royal Caribbean’s CEO being appointed to the Make-A-Wish America national board is positive for corporate image, but it is unlikely to move the stock on its own. Royal Caribbean CEO’s Make A Wish Role And The Investor Story
• Negative Sentiment: Royal Caribbean was included in a bearish consumer-discretionary note warning that the sector may be vulnerable after a strong run, which can weigh on sentiment toward RCL and similar travel names. Royal Caribbean Cruises and Other Consumer Discretionary Stocks to Sell

Insider Buying and Selling at Royal Caribbean Cruises

In other Royal Caribbean Cruises news, Director Arne Alexander Wilhelmsen sold 245,476 shares of the business’s stock in a transaction dated Friday, February 27th. The shares were sold at an average price of $311.54, for a total value of $76,475,593.04. Following the completion of the sale, the director owned 16,435,910 shares of the company’s stock, valued at $5,120,443,401.40. The trade was a 1.47% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Also, insider Laura H. Bethge sold 7,854 shares of the business’s stock in a transaction dated Tuesday, February 17th. The shares were sold at an average price of $326.21, for a total transaction of $2,562,053.34. Following the completion of the sale, the insider directly owned 32,786 shares of the company’s stock, valued at $10,695,121.06. This represents a 19.33% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 1,640,836 shares of company stock valued at $519,971,328 in the last quarter. Company insiders own 6.44% of the company’s stock.

Royal Caribbean Cruises Stock Performance

Shares of RCL opened at $260.38 on Friday. The firm has a 50-day moving average of $272.58 and a 200-day moving average of $283.04. Royal Caribbean Cruises Ltd. has a one year low of $232.60 and a one year high of $366.50. The company has a market cap of $69.83 billion, a PE ratio of 15.89, a price-to-earnings-growth ratio of 0.93 and a beta of 1.77. The company has a debt-to-equity ratio of 1.96, a current ratio of 0.20 and a quick ratio of 0.17.

Royal Caribbean Cruises (NYSE:RCL) last announced its quarterly earnings results on Thursday, April 30th. The company reported $3.60 EPS for the quarter, beating analysts’ consensus estimates of $3.20 by $0.40. Royal Caribbean Cruises had a net margin of 24.36% and a return on equity of 45.25%. The business had revenue of $4.45 billion for the quarter, compared to analyst estimates of $4.46 billion. During the same quarter in the prior year, the business earned $2.71 EPS. Royal Caribbean Cruises’s quarterly revenue was up 11.3% on a year-over-year basis. Royal Caribbean Cruises has set its Q2 2026 guidance at 3.830-3.930 EPS and its FY 2026 guidance at 17.100-17.500 EPS. As a group, equities analysts forecast that Royal Caribbean Cruises Ltd. will post 17.29 earnings per share for the current year.

Royal Caribbean Cruises Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Investors of record on Wednesday, June 3rd will be paid a $1.50 dividend. The ex-dividend date is Wednesday, June 3rd. This represents a $6.00 dividend on an annualized basis and a yield of 2.3%. Royal Caribbean Cruises’s dividend payout ratio is 36.61%.

Analysts Set New Price Targets

A number of equities analysts recently weighed in on the stock. Sanford C. Bernstein reaffirmed an “outperform” rating and issued a $380.00 target price on shares of Royal Caribbean Cruises in a research note on Friday, January 30th. Truist Financial increased their target price on Royal Caribbean Cruises from $318.00 to $327.00 and gave the stock a “hold” rating in a report on Tuesday, March 24th. Stifel Nicolaus set a $410.00 target price on Royal Caribbean Cruises in a report on Friday, May 1st. Mizuho set a $380.00 target price on Royal Caribbean Cruises in a report on Friday, May 1st. Finally, William Blair reiterated an “outperform” rating on shares of Royal Caribbean Cruises in a report on Thursday, January 29th. Fifteen equities research analysts have rated the stock with a Buy rating and four have given a Hold rating to the company’s stock. According to data from MarketBeat, Royal Caribbean Cruises currently has an average rating of “Moderate Buy” and a consensus price target of $347.21.

About Royal Caribbean Cruises

Royal Caribbean Cruises (NYSE: RCL), operating as part of the Royal Caribbean Group, is a global cruise company that develops, markets and operates passenger cruise ships. The company operates multiple consumer-facing cruise brands that offer short- and long-duration itineraries and a range of onboard experiences. Its core activities include itineraries and voyage operations, guest services and hospitality, onboard food and beverage, entertainment and recreation programming, and the commercial activities needed to sell and support cruises through both direct and travel?agent channels.

Royal Caribbean’s ships serve a broad set of geographies worldwide, regularly deploying vessels in the Caribbean, North America (including Alaska), Europe, Asia, Australia and South America.