Zillow Group (ZG) – Analysts’ Recent Ratings Updates

A number of research firms have changed their ratings and price targets for Zillow Group (NASDAQ: ZG):

• 5/11/2026 – Zillow Group had its price target lowered by Citigroup Inc. from $78.00 to $68.00. They now have a “buy” rating on the stock.
• 5/8/2026 – Zillow Group had its price target lowered by Barclays PLC from $58.00 to $54.00. They now have an “equal weight” rating on the stock.
• 5/7/2026 – Zillow Group was upgraded by Weiss Ratings from “sell (d)” to “sell (d+)”.
• 5/7/2026 – Zillow Group was given a new $53.00 price target by The Goldman Sachs Group, Inc..
• 5/7/2026 – Zillow Group had its price target lowered by Canaccord Genuity Group Inc. from $72.00 to $52.00. They now have a “hold” rating on the stock.
• 5/7/2026 – Zillow Group had its price target lowered by Wells Fargo & Company from $60.00 to $45.00. They now have an “equal weight” rating on the stock.
• 5/7/2026 – Zillow Group had its price target lowered by KeyCorp from $75.00 to $65.00. They now have an “overweight” rating on the stock.
• 5/7/2026 – Zillow Group had its price target lowered by Piper Sandler from $70.00 to $55.00. They now have an “overweight” rating on the stock.
• 5/7/2026 – Zillow Group had its price target lowered by Mizuho from $65.00 to $53.00. They now have a “neutral” rating on the stock.
• 4/28/2026 – Zillow Group had its price target lowered by UBS Group AG from $80.00 to $75.00. They now have a “buy” rating on the stock.
• 4/28/2026 – Zillow Group had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $95.00 price target on the stock.
• 4/27/2026 – Zillow Group had its price target lowered by Barclays PLC from $66.00 to $58.00. They now have an “equal weight” rating on the stock.
• 4/10/2026 – Zillow Group was upgraded by Zacks Research from “hold” to “strong-buy”.
• 3/25/2026 – Zillow Group had its price target lowered by Cantor Fitzgerald from $56.00 to $46.00. They now have a “neutral” rating on the stock.
• 3/25/2026 – Zillow Group had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $95.00 price target on the stock.
• 3/18/2026 – Zillow Group had its price target lowered by Robert W. Baird from $67.00 to $55.00. They now have a “neutral” rating on the stock.
• 3/17/2026 – Zillow Group had its “outperform” rating reaffirmed by Evercore Inc.
• 3/17/2026 – Zillow Group had its “neutral” rating reaffirmed by The Goldman Sachs Group, Inc..

Insider Activity at Zillow Group

In related news, CFO Jeremy Hofmann sold 7,786 shares of Zillow Group stock in a transaction dated Wednesday, February 18th. The stock was sold at an average price of $43.73, for a total value of $340,481.78. Following the sale, the chief financial officer directly owned 57,487 shares in the company, valued at approximately $2,513,906.51. The trade was a 11.93% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. Also, General Counsel Bradley D. Owens sold 2,602 shares of the business’s stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $44.42, for a total value of $115,580.84. Following the sale, the general counsel owned 33,355 shares of the company’s stock, valued at approximately $1,481,629.10. This trade represents a 7.24% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 29,410 shares of company stock valued at $1,296,178. Insiders own 29.88% of the company’s stock.

Zillow Group (NASDAQ:ZG) is a U.S.-based online real estate marketplace that connects consumers, real estate professionals and mortgage lenders through a suite of digital products and advertising services. Founded in 2006 by Rich Barton and Lloyd Frink and headquartered in Seattle, Washington, the company operates a portfolio of consumer-facing brands and tools designed to simplify home search, rental discovery, valuation and mortgage shopping.

Zillow’s core products include its consumer websites and mobile apps that list homes for sale and rent, the Zestimate automated home value estimate, and marketplaces that connect buyers and renters with agents and lenders.