Analyzing Johnson Outdoors (NASDAQ:JOUT) & OneWater Marine (NASDAQ:ONEW)

Johnson Outdoors (NASDAQ:JOUT) and OneWater Marine (NASDAQ:ONEW) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, valuation, profitability, analyst recommendations, earnings, institutional ownership and dividends.

Valuation and Earnings

This table compares Johnson Outdoors and OneWater Marine”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.41 million	0.69	-$34.29 million	($1.52)	-25.94
OneWater Marine	$1.87 billion	0.10	-$114.58 million	($7.50)	-1.46

Johnson Outdoors has higher earnings, but lower revenue than OneWater Marine. Johnson Outdoors is trading at a lower price-to-earnings ratio than OneWater Marine, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Johnson Outdoors and OneWater Marine, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1	1	0	0	1.50
OneWater Marine	1	2	2	0	2.20

OneWater Marine has a consensus price target of $14.00, suggesting a potential upside of 27.97%. Given OneWater Marine’s stronger consensus rating and higher probable upside, analysts clearly believe OneWater Marine is more favorable than Johnson Outdoors.

Volatility and Risk

Johnson Outdoors has a beta of 0.89, indicating that its stock price is 11% less volatile than the S&P 500. Comparatively, OneWater Marine has a beta of 1.49, indicating that its stock price is 49% more volatile than the S&P 500.

Institutional and Insider Ownership

64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 94.3% of OneWater Marine shares are owned by institutional investors. 28.2% of Johnson Outdoors shares are owned by insiders. Comparatively, 19.5% of OneWater Marine shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Johnson Outdoors and OneWater Marine’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-2.33%	2.52%	1.74%
OneWater Marine	-6.69%	2.22%	0.47%

About Johnson Outdoors

Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreational products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty and Internet retailers, retail store chains, original equipment manufacturers, and distributors. The Camping segment provides consumer, commercial, and military tents and accessories; camping stoves; other recreational camping products; and portable outdoor cooking systems. This segment sells its products under the Eureka! and Jetboil brands through specialty stores, sporting goods stores, internet retailers, and direct to consumers. The Watercraft Recreation segment offers kayaks, canoes, and paddles for family recreation, touring, angling, and tripping through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand name. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units. It sells its products through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.

About OneWater Marine

OneWater Marine Inc. operates as a recreational boat retailer in the United States. The company offers new and pre-owned recreational boats and yachts, as well as related marine products, such as parts and accessories. It provides boat repair and maintenance services. In addition, the company arranges boat financing and insurance; and other ancillary services, including indoor and outdoor storage, and marina services. Further, it provides rental of boats and personal watercraft services. OneWater Marine Inc. was founded in 2014 and is headquartered in Buford, Georgia.