Zebra Technologies (NASDAQ:ZBRA) Stock Price Expected to Rise, Truist Financial Analyst Says

Zebra Technologies (NASDAQ:ZBRA) had its target price raised by equities research analysts at Truist Financial from $256.00 to $267.00 in a research note issued on Wednesday,MarketScreener reports. The firm presently has a “hold” rating on the industrial products company’s stock. Truist Financial’s target price indicates a potential upside of 10.23% from the stock’s previous close.

Several other equities analysts have also issued reports on the company. Weiss Ratings reiterated a “hold (c)” rating on shares of Zebra Technologies in a research report on Wednesday, January 21st. Morgan Stanley set a $323.00 price target on shares of Zebra Technologies in a research note on Thursday, February 12th. KeyCorp raised shares of Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 target price for the company in a research note on Wednesday. UBS Group restated a “buy” rating and issued a $335.00 price target on shares of Zebra Technologies in a report on Friday, February 13th. Finally, Citigroup reaffirmed a “neutral” rating on shares of Zebra Technologies in a research report on Wednesday. Eight investment analysts have rated the stock with a Buy rating and five have assigned a Hold rating to the company’s stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $321.55.

Zebra Technologies Trading Up 0.2%

Shares of ZBRA traded up $0.43 during trading hours on Wednesday, reaching $242.22. The stock had a trading volume of 319,424 shares, compared to its average volume of 788,878. The company has a market cap of $11.92 billion, a P/E ratio of 29.73 and a beta of 1.62. Zebra Technologies has a 52 week low of $199.05 and a 52 week high of $352.66. The company has a quick ratio of 0.58, a current ratio of 0.97 and a debt-to-equity ratio of 0.66. The firm has a 50-day moving average of $218.21 and a 200 day moving average of $241.02.

Zebra Technologies (NASDAQ:ZBRA) last posted its earnings results on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share for the quarter, topping the consensus estimate of $4.21 by $0.54. Zebra Technologies had a return on equity of 18.09% and a net margin of 7.76%.The firm had revenue of $1.50 billion for the quarter, compared to analyst estimates of $1.48 billion. During the same period in the previous year, the company posted $4.02 earnings per share. The company’s revenue for the quarter was up 14.3% on a year-over-year basis. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. On average, sell-side analysts expect that Zebra Technologies will post 15 earnings per share for the current fiscal year.

Insider Transactions at Zebra Technologies

In related news, insider Cristen L. Kogl sold 145 shares of Zebra Technologies stock in a transaction dated Thursday, March 5th. The stock was sold at an average price of $235.71, for a total transaction of $34,177.95. Following the completion of the transaction, the insider owned 23,687 shares in the company, valued at approximately $5,583,262.77. This trade represents a 0.61% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Company insiders own 0.91% of the company’s stock.

Institutional Trading of Zebra Technologies

Several institutional investors and hedge funds have recently bought and sold shares of ZBRA. Ameriflex Group Inc. acquired a new stake in shares of Zebra Technologies in the third quarter valued at approximately $26,000. Garner Asset Management Corp acquired a new position in shares of Zebra Technologies during the 4th quarter worth approximately $30,000. Johnson Financial Group Inc. increased its holdings in shares of Zebra Technologies by 330.3% during the 4th quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company’s stock worth $34,000 after acquiring an additional 109 shares during the last quarter. SBI Securities Co. Ltd. raised its stake in Zebra Technologies by 164.8% in the 4th quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company’s stock valued at $35,000 after acquiring an additional 89 shares during the period. Finally, CYBER HORNET ETFs LLC bought a new stake in Zebra Technologies in the 2nd quarter valued at $39,000. Institutional investors own 91.03% of the company’s stock.

More Zebra Technologies News

Here are the key news stories impacting Zebra Technologies this week:

• Positive Sentiment: Zebra Technologies beat Q1 earnings and revenue estimates, which usually supports the stock by signaling stronger-than-expected business momentum.
• Positive Sentiment: The company raised both full-year and second-quarter earnings guidance above analyst expectations, reinforcing confidence in future profitability.
• Positive Sentiment: Needham reaffirmed its Buy rating and set a $345 price target, implying substantial upside from current levels.
• Neutral Sentiment: Management also lifted sales forecasts, reflecting improving demand tied to automation and supply-chain technology adoption.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.