HORAN Wealth LLC Increases Stock Position in Netflix, Inc. $NFLX

HORAN Wealth LLC boosted its stake in Netflix, Inc. (NASDAQ:NFLX) by 912.3% during the 4th quarter, Holdings Channel reports. The firm owned 6,580 shares of the Internet television network’s stock after buying an additional 5,930 shares during the quarter. HORAN Wealth LLC’s holdings in Netflix were worth $617,000 at the end of the most recent reporting period.

Other hedge funds have also bought and sold shares of the company. Imprint Wealth LLC purchased a new stake in Netflix in the 3rd quarter worth $25,000. Bare Financial Services Inc raised its position in shares of Netflix by 93.3% during the 3rd quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock valued at $35,000 after buying an additional 14 shares in the last quarter. Horizon Financial Services LLC raised its position in shares of Netflix by 480.0% during the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock valued at $35,000 after buying an additional 24 shares in the last quarter. Redmont Wealth Advisors LLC purchased a new stake in shares of Netflix during the 3rd quarter valued at about $36,000. Finally, Marquette Asset Management LLC purchased a new stake in shares of Netflix during the 3rd quarter valued at about $44,000. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Analysts Set New Price Targets

Several brokerages have recently issued reports on NFLX. Daiwa Securities Group upped their target price on shares of Netflix from $97.00 to $102.00 and gave the company an “outperform” rating in a research report on Thursday, April 23rd. Citizens Jmp restated a “market perform” rating on shares of Netflix in a research report on Wednesday, April 15th. Royal Bank Of Canada restated a “hold” rating on shares of Netflix in a research report on Wednesday, January 21st. Benchmark restated a “hold” rating on shares of Netflix in a research report on Tuesday, January 13th. Finally, Barclays set a $110.00 target price on shares of Netflix and gave the company an “equal weight” rating in a research report on Friday, April 17th. Two analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and fifteen have assigned a Hold rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $114.82.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix raised prices on its ad-free standard plan, which could lift average revenue per user and support profitability as streaming services push harder to monetize heavy viewing. With Netflix new ad-free standard plan at $20, streaming’s tipping point into old TV is getting closer
• Positive Sentiment: Netflix continues to benefit from high-profile original content and promotional events, including “The Roast of Kevin Hart,” which helps keep the platform in the entertainment conversation. Tom Brady Hits On Kevin Hart’s Wife During Netflix is a Joke Roast – TMZ
• Neutral Sentiment: Netflix was mentioned in broader media-industry coverage around TV upfronts and ad spending, but the article was more about sector trends than a company-specific catalyst. At TV upfronts, AI is in and corporate shuffles are reshaping the line-up
• Negative Sentiment: Texas Attorney General Ken Paxton filed a lawsuit accusing Netflix of spying on users, collecting data without consent, and designing its platform to be addictive, creating headline risk and potential legal costs. Netflix sued by Texas for allegedly spying on consumers
• Negative Sentiment: Another report highlighted alleged data collection of children without consent, reinforcing investor concerns about regulation and privacy-related liabilities. Texas Sues Netflix for Alleged Data Collection of Children Without Consent
• Negative Sentiment: Netflix also saw insider-selling coverage, with the CFO selling shares, which can add to bearish sentiment even if it is not necessarily a fundamental red flag. Insider Selling: Netflix (NASDAQ:NFLX) CFO Sells $823,054.35 in Stock

Insider Buying and Selling at Netflix

In other news, CEO Gregory K. Peters sold 27,312 shares of the firm’s stock in a transaction that occurred on Thursday, May 7th. The shares were sold at an average price of $88.69, for a total transaction of $2,422,301.28. Following the transaction, the chief executive officer directly owned 120,931 shares of the company’s stock, valued at approximately $10,725,370.39. This trade represents a 18.42% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, insider David A. Hyman sold 5,722 shares of the firm’s stock in a transaction that occurred on Tuesday, May 5th. The stock was sold at an average price of $88.08, for a total transaction of $503,993.76. Following the transaction, the insider directly owned 316,100 shares in the company, valued at approximately $27,842,088. This trade represents a 1.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last quarter, insiders sold 1,422,769 shares of company stock valued at $135,144,073. 1.37% of the stock is owned by corporate insiders.

Netflix Stock Performance

Netflix stock opened at $85.45 on Tuesday. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41. Netflix, Inc. has a 1-year low of $75.01 and a 1-year high of $134.12. The firm has a market capitalization of $359.81 billion, a P/E ratio of 27.60, a price-to-earnings-growth ratio of 1.11 and a beta of 1.55. The company’s 50-day moving average is $95.55 and its 200 day moving average is $95.62.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, topping analysts’ consensus estimates of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The company had revenue of $12.25 billion for the quarter, compared to analyst estimates of $12.17 billion. During the same period in the prior year, the company posted $6.61 EPS. The firm’s revenue for the quarter was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Research analysts forecast that Netflix, Inc. will post 3.6 EPS for the current year.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.