Bragg Gaming Group (NASDAQ:BRAG – Get Free Report) and Churchill Downs (NASDAQ:CHDN – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, risk, analyst recommendations and valuation.
Risk and Volatility
Bragg Gaming Group has a beta of 0.98, suggesting that its share price is 2% less volatile than the S&P 500. Comparatively, Churchill Downs has a beta of 0.73, suggesting that its share price is 27% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of current ratings and target prices for Bragg Gaming Group and Churchill Downs, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bragg Gaming Group | 1 | 4 | 0 | 0 | 1.80 |
| Churchill Downs | 1 | 0 | 11 | 0 | 2.83 |
Institutional & Insider Ownership
4.0% of Bragg Gaming Group shares are owned by institutional investors. Comparatively, 82.6% of Churchill Downs shares are owned by institutional investors. 26.4% of Bragg Gaming Group shares are owned by company insiders. Comparatively, 5.9% of Churchill Downs shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Valuation and Earnings
This table compares Bragg Gaming Group and Churchill Downs”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bragg Gaming Group | $119.98 million | 0.45 | -$9.18 million | ($0.37) | -5.81 |
| Churchill Downs | $2.93 billion | 2.10 | $383.00 million | $5.40 | 16.32 |
Churchill Downs has higher revenue and earnings than Bragg Gaming Group. Bragg Gaming Group is trading at a lower price-to-earnings ratio than Churchill Downs, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Bragg Gaming Group and Churchill Downs’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bragg Gaming Group | -7.59% | -12.52% | -8.12% |
| Churchill Downs | 13.21% | 43.50% | 6.10% |
Summary
Churchill Downs beats Bragg Gaming Group on 11 of the 14 factors compared between the two stocks.
About Bragg Gaming Group
Bragg Gaming Group Inc. provides business to business online gaming technology platform and casino content aggregator worldwide. The company offers a range of games, including slot, table, card, video bingo, scratch card, and virtual sports, as well as live dealer games. It also provides player account management platform, a multi-channel and cross-product that enables operators to manage the entire product suite using one shared account and one wallet for casino, lottery, sportsbook, and other operations; and Fuze, a single integrated platform that delivers third party gaming content. In addition, the company offers turnkey and managed services; and holds various content distribution rights through partnerships with selected third-party studios. It offers its products under the Wild Streak, Spin, Atomic Slot Lab, Indigo Magic, Oryx Gaming, iCasino, and sportsbook brands. The company was formerly known as Rockies Financial Corporation and as changed its name to Bragg Gaming Group Inc. in 2018. Bragg Gaming Group Inc. was incorporated in 2004 and is headquartered in Toronto, Canada.
About Churchill Downs
Churchill Downs Incorporated operates as a racing, online wagering, and gaming entertainment company in the United States. It operates through three segments: Live and Historical Racing, TwinSpires, and Gaming. The company operates pari-mutuel gaming entertainment venues; TwinSpires, an online wagering platform for horse racing, sports, and iGaming; retail sports books; casino gaming; and Terre Haute Casino Resort. It also offers streaming video of live horse races, replays, and an assortment of racing and handicapping information; and provides the Bloodstock Research Information Services platform for horse racing statistical data. In addition, the company manufactures and operates pari-mutuel wagering systems for racetracks, off-track betting facilities, and other pari-mutuel wagering businesses. Churchill Downs Incorporated was founded in 1875 and is headquartered in Louisville, Kentucky.
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