Ulta Beauty Inc. $ULTA Shares Purchased by Gateway Investment Advisers LLC

Gateway Investment Advisers LLC increased its holdings in shares of Ulta Beauty Inc. (NASDAQ:ULTA) by 59.4% in the fourth quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 3,152 shares of the specialty retailer’s stock after purchasing an additional 1,174 shares during the quarter. Gateway Investment Advisers LLC’s holdings in Ulta Beauty were worth $1,907,000 as of its most recent filing with the SEC.

Other institutional investors and hedge funds have also recently bought and sold shares of the company. Grey Fox Wealth Advisors LLC acquired a new stake in Ulta Beauty during the 3rd quarter worth approximately $31,000. Abich Financial Wealth Management LLC acquired a new stake in Ulta Beauty during the 3rd quarter worth approximately $31,000. BOKF NA acquired a new stake in Ulta Beauty during the 3rd quarter worth approximately $31,000. Steigerwald Gordon & Koch Inc. increased its position in Ulta Beauty by 2,550.0% during the 4th quarter. Steigerwald Gordon & Koch Inc. now owns 53 shares of the specialty retailer’s stock worth $32,000 after purchasing an additional 51 shares in the last quarter. Finally, Tobam acquired a new stake in Ulta Beauty during the 3rd quarter worth approximately $43,000. Institutional investors and hedge funds own 90.39% of the company’s stock.

Analyst Ratings Changes

A number of analysts recently issued reports on the stock. JPMorgan Chase & Co. dropped their target price on shares of Ulta Beauty from $800.00 to $750.00 and set an “overweight” rating for the company in a research report on Friday, March 13th. Morgan Stanley dropped their target price on shares of Ulta Beauty from $750.00 to $700.00 and set an “overweight” rating for the company in a research report on Friday, March 13th. Bank of America raised shares of Ulta Beauty from a “neutral” rating to a “buy” rating and set a $685.00 target price for the company in a research report on Tuesday. Raymond James Financial reissued a “strong-buy” rating on shares of Ulta Beauty in a research report on Tuesday, March 10th. Finally, Wedbush started coverage on shares of Ulta Beauty in a research report on Monday, April 20th. They issued an “outperform” rating for the company. One investment analyst has rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating, seven have given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, Ulta Beauty presently has an average rating of “Moderate Buy” and an average target price of $674.23.

Ulta Beauty Stock Down 1.0%

Shares of NASDAQ:ULTA opened at $521.46 on Friday. Ulta Beauty Inc. has a 52-week low of $386.00 and a 52-week high of $714.97. The company has a 50 day moving average of $565.09 and a two-hundred day moving average of $587.65. The company has a market capitalization of $22.71 billion, a price-to-earnings ratio of 20.35, a price-to-earnings-growth ratio of 1.83 and a beta of 0.89.

Ulta Beauty (NASDAQ:ULTA) last issued its quarterly earnings data on Thursday, March 12th. The specialty retailer reported $8.01 earnings per share (EPS) for the quarter, beating the consensus estimate of $7.93 by $0.08. Ulta Beauty had a net margin of 9.31% and a return on equity of 43.56%. The company had revenue of $3.90 billion during the quarter, compared to the consensus estimate of $3.81 billion. During the same quarter last year, the company earned $8.46 earnings per share. Ulta Beauty’s revenue for the quarter was up 11.8% on a year-over-year basis. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. On average, equities analysts anticipate that Ulta Beauty Inc. will post 28.45 earnings per share for the current year.

Key Stories Impacting Ulta Beauty

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Ulta Beauty extended its partnership with Uber Eats, adding more than 1,500 stores to the delivery platform. The move expands Ulta’s omnichannel reach, gives customers same-day or scheduled delivery of beauty and wellness products, and could help drive incremental sales and higher convenience-driven demand. Article: Uber Eats and Ulta Beauty Team Up to Deliver Beauty Essentials Nationwide
• Positive Sentiment: Coverage around the Sephora vs. Ulta spring sales highlighted top-performing brands, which may indicate Ulta continues to attract strong consumer interest during key promotional periods. Article: Which Brands Won the Sephora vs. Ulta Beauty Spring Sales?
• Neutral Sentiment: Ulta Beauty was recognized at the 2026 ChicagoCIO ORBIE Awards, a reputational positive for leadership and technology teams, but the announcement is unlikely to materially move the stock on its own. Article: Top Technology Executives Recognized at the 2026 ChicagoCIO ORBIE Awards
• Neutral Sentiment: Several articles reiterated that ULTA has been trading lower recently and noted a bigger-than-market decline in the prior session, but these pieces were mostly descriptive rather than offering a new fundamental catalyst. Article: Ulta Beauty (ULTA) Registers a Bigger Fall Than the Market

Insider Transactions at Ulta Beauty

In other Ulta Beauty news, Director George R. Mrkonic, Jr. sold 452 shares of the stock in a transaction that occurred on Tuesday, April 7th. The shares were sold at an average price of $539.29, for a total value of $243,759.08. Following the completion of the sale, the director owned 2,383 shares of the company’s stock, valued at $1,285,128.07. This trade represents a 15.94% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. 0.17% of the stock is owned by company insiders.

Ulta Beauty Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.