Canterbury Park (NASDAQ:CPHC – Get Free Report) and Sharplink Gaming (NASDAQ:SBET – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, dividends, valuation and analyst recommendations.
Analyst Ratings
This is a breakdown of recent ratings for Canterbury Park and Sharplink Gaming, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Canterbury Park | 1 | 0 | 0 | 0 | 1.00 |
| Sharplink Gaming | 1 | 1 | 7 | 1 | 2.80 |
Sharplink Gaming has a consensus price target of $22.11, indicating a potential upside of 190.74%. Given Sharplink Gaming’s stronger consensus rating and higher probable upside, analysts plainly believe Sharplink Gaming is more favorable than Canterbury Park.
Institutional and Insider Ownership
Volatility and Risk
Canterbury Park has a beta of -0.39, meaning that its stock price is 139% less volatile than the S&P 500. Comparatively, Sharplink Gaming has a beta of 10.69, meaning that its stock price is 969% more volatile than the S&P 500.
Profitability
This table compares Canterbury Park and Sharplink Gaming’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Canterbury Park | -0.89% | -0.63% | -0.47% |
| Sharplink Gaming | -2,618.38% | -50.72% | -50.55% |
Valuation and Earnings
This table compares Canterbury Park and Sharplink Gaming”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Canterbury Park | $59.57 million | 1.36 | -$530,000.00 | ($0.10) | -157.05 |
| Sharplink Gaming | $28.06 million | 53.44 | -$734.59 million | ($2.39) | -3.18 |
Canterbury Park has higher revenue and earnings than Sharplink Gaming. Canterbury Park is trading at a lower price-to-earnings ratio than Sharplink Gaming, indicating that it is currently the more affordable of the two stocks.
Summary
Canterbury Park beats Sharplink Gaming on 8 of the 15 factors compared between the two stocks.
About Canterbury Park
Canterbury Park Holding Corp. engages in hosting and managing pari mutuel wagering activities. It operates through the following business segments: Horse Racing, Card Casino, Food & Beverage and Development. The Horse Racing segment includes simulcast and live horse racing operations. The Card Casino segment holds unbanked card games, poker and table games. The Food and Beverage segment consists of concession stands, restaurant and buffet, bars, and other food venues. The Development segment owns land for racetrack operations. Canterbury Park Holding was founded by Curtis A. Samson, Randall D. Sampson, and Dale H. Schenian on March 24, 1994 and is headquartered in Shakopee, MN.
About Sharplink Gaming
SharpLink Gaming, Inc. operates as an online technology company that connects sports fans, leagues, and sports websites to sports betting and iGaming content. The company operates through four segments: Affiliate Marketing Services United States, Affiliate Marketing Services International, Sports Gaming Client Services, and SportsHub Games Network. It operates a performance marketing platform, which owns and operates state-specific web domains to attract, acquire, and drive local sports betting and casino traffic directly to the company's sportsbook and casino partners, which are licensed to operate in each respective state; and offers sports betting data to sports media publishers. It also provides iGaming and affiliate marketing network, which focuses on delivering quality traffic and player acquisitions, and retention and conversions to global iGaming operator partners worldwide; and development, hosting, operations, maintenance, and service of free-to-play games and contests. In addition, the company owns and operates various real-money fantasy sports and sports simulation games and mobile apps on its platform; and is licensed or authorized to operate in every state in the United States, where fantasy sports play is legal and in which SportsHub has elected to operate based on the financial viability. SharpLink Gaming, Inc. was founded in 2019 and is headquartered in Minneapolis, Minnesota.
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