Amazon.com, Inc. $AMZN Stock Position Lifted by Parcion Private Wealth LLC

Parcion Private Wealth LLC lifted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 5.8% in the 4th quarter, HoldingsChannel reports. The firm owned 77,714 shares of the e-commerce giant’s stock after purchasing an additional 4,257 shares during the quarter. Amazon.com makes up 0.8% of Parcion Private Wealth LLC’s portfolio, making the stock its 23rd largest holding. Parcion Private Wealth LLC’s holdings in Amazon.com were worth $17,938,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds also recently modified their holdings of AMZN. Fairway Wealth LLC lifted its stake in shares of Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after acquiring an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new stake in shares of Amazon.com in the 3rd quarter worth approximately $27,000. Bridge Generations Wealth Management LLC lifted its stake in shares of Amazon.com by 2,330.0% in the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after acquiring an additional 233 shares during the period. Cooksen Wealth LLC lifted its stake in shares of Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after acquiring an additional 47 shares during the period. Finally, PayPay Securities Corp lifted its stake in shares of Amazon.com by 62.3% in the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock worth $55,000 after acquiring an additional 96 shares during the period. Institutional investors own 72.20% of the company’s stock.

Amazon.com Price Performance

NASDAQ:AMZN opened at $268.38 on Monday. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. Amazon.com, Inc. has a 52-week low of $183.85 and a 52-week high of $273.88. The firm has a market cap of $2.89 trillion, a P/E ratio of 32.10, a PEG ratio of 2.01 and a beta of 1.46. The business’s 50-day moving average price is $223.63 and its 200 day moving average price is $227.48.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, beating analysts’ consensus estimates of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The business had revenue of $181.52 billion during the quarter, compared to analyst estimates of $177.28 billion. During the same quarter last year, the company posted $1.59 EPS. Amazon.com’s revenue for the quarter was up 16.6% on a year-over-year basis. As a group, sell-side analysts predict that Amazon.com, Inc. will post 7.71 earnings per share for the current fiscal year.

Insiders Place Their Bets

In related news, CEO Douglas J. Herrington sold 20,500 shares of the stock in a transaction on Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total value of $5,022,500.00. Following the completion of the transaction, the chief executive officer owned 499,861 shares in the company, valued at $122,465,945. This trade represents a 3.94% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 10,649 shares of the stock in a transaction on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total value of $2,187,624.07. Following the completion of the transaction, the senior vice president owned 41,190 shares of the company’s stock, valued at $8,461,661.70. This trade represents a 20.54% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 128,035 shares of company stock worth $28,827,479 over the last three months. Company insiders own 8.90% of the company’s stock.

Wall Street Analysts Forecast Growth

A number of brokerages have recently weighed in on AMZN. Royal Bank Of Canada set a $320.00 price target on shares of Amazon.com and gave the stock an “outperform” rating in a research note on Thursday. Wolfe Research reaffirmed an “outperform” rating and set a $320.00 target price (up from $245.00) on shares of Amazon.com in a report on Thursday. Wedbush lowered their target price on Amazon.com from $340.00 to $300.00 and set an “outperform” rating on the stock in a report on Friday, February 6th. Needham & Company LLC lifted their target price on Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a report on Thursday. Finally, Scotiabank reaffirmed an “outperform” rating and set a $325.00 target price (up from $275.00) on shares of Amazon.com in a report on Thursday. One equities research analyst has rated the stock with a Strong Buy rating, fifty-five have assigned a Buy rating and three have assigned a Hold rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $310.25.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beat: Amazon reported a double?beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
• Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
• Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price?target raises and buy ratings for AMZN
• Positive Sentiment: Trainium / in?house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI?hardware revenue stream, which repositions AMZN as a “picks?and?shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
• Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long?term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
• Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near?term cash burn risk. Jassy: soaring chip prices could pressure Amazon’s capex
• Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near?term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.