Mutual Advisors LLC Boosts Holdings in ServiceNow, Inc. $NOW

Mutual Advisors LLC boosted its position in shares of ServiceNow, Inc. (NYSE:NOW) by 282.0% in the 4th quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm owned 14,809 shares of the information technology services provider’s stock after buying an additional 10,932 shares during the quarter. Mutual Advisors LLC’s holdings in ServiceNow were worth $2,269,000 as of its most recent filing with the Securities & Exchange Commission.

Several other institutional investors and hedge funds have also made changes to their positions in the business. Magnus Financial Group LLC lifted its position in shares of ServiceNow by 1.9% during the third quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock worth $542,000 after purchasing an additional 11 shares during the last quarter. Avidian Wealth Enterprises LLC raised its holdings in shares of ServiceNow by 2.5% in the third quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock valued at $417,000 after acquiring an additional 11 shares in the last quarter. Yoder Wealth Management Inc. raised its holdings in shares of ServiceNow by 4.6% in the third quarter. Yoder Wealth Management Inc. now owns 272 shares of the information technology services provider’s stock valued at $250,000 after acquiring an additional 12 shares in the last quarter. Meridian Wealth Advisors LLC raised its holdings in shares of ServiceNow by 2.2% in the third quarter. Meridian Wealth Advisors LLC now owns 552 shares of the information technology services provider’s stock valued at $508,000 after acquiring an additional 12 shares in the last quarter. Finally, True Wealth Design LLC raised its holdings in shares of ServiceNow by 52.0% in the third quarter. True Wealth Design LLC now owns 38 shares of the information technology services provider’s stock valued at $35,000 after acquiring an additional 13 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q1 results and guidance support the growth story: ServiceNow reported strong subscription revenue growth (~22% YoY) and provided forward metrics that underpin its AI and workflow transition — a clear fundamental reason some investors remain bullish. ServiceNow (NOW) Announces Financial Results for Q1 2026
• Positive Sentiment: Analyst backing and higher targets: Major brokers continue to rate NOW as a Buy (high proportion of analysts bullish); Evercore ISI maintained a buy and Citi raised its price target to $158, supporting upside narratives versus current pricing. Evercore ISI Maintains Buy Rating on ServiceNow Inc. (NOW) Citigroup Raises Price Target
• Positive Sentiment: Partnerships and partner ecosystem expansion: New collaborations (Simplify Alpha for health plans, Brightfin and partner activity highlighted at Knowledge 2026) and third?party recognition (Atos/partner rankings) strengthen ServiceNow’s go?to?market for AI-native workflow products. These help support long?term revenue expansion opportunities. ServiceNow And Simplify Alpha Target Health Plan Costs With AI Workflows
• Neutral Sentiment: Insider sale disclosed: An insider sold about $799,859 of stock — a data point to monitor, though single insider transactions aren’t decisive without context on timing and reason. ServiceNow (NYSE:NOW) Insider Sells $799,859.20 in Stock
• Negative Sentiment: Near?term execution concerns and sell?side/media narrative: Coverage highlights delayed Middle East deals and intensifying SaaS competition as reasons for a month?long ~13% slide, which has amplified investor anxiety and pressured the stock despite healthy fundamentals. ServiceNow Drops 13.4% in a Month: Buy, Sell or Hold the Stock?
• Negative Sentiment: Sentiment headwinds from “SaaSpocalypse” debate: Media and some traders have punished the stock after the earnings reaction; commentators and analysts are publicly pushing back, but short?term sentiment risk remains elevated. Analysts Push Back on SaaSpocalypse: Is ServiceNow a Screaming Buy?

Analyst Upgrades and Downgrades

Several analysts recently weighed in on NOW shares. TD Cowen restated a “buy” rating and issued a $140.00 price objective on shares of ServiceNow in a report on Thursday, April 23rd. Evercore decreased their price objective on ServiceNow from $175.00 to $140.00 and set an “outperform” rating for the company in a report on Thursday, April 23rd. Cantor Fitzgerald decreased their price objective on ServiceNow to $122.00 and set an “overweight” rating for the company in a report on Thursday, April 23rd. Truist Financial decreased their price objective on ServiceNow from $125.00 to $120.00 and set a “buy” rating for the company in a report on Thursday, April 23rd. Finally, Citigroup lifted their price objective on ServiceNow from $154.00 to $158.00 and gave the company a “buy” rating in a report on Thursday. Two analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, six have issued a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $146.75.

Insiders Place Their Bets

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the sale, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Jacqueline P. Canney sold 8,927 shares of the business’s stock in a transaction dated Friday, April 24th. The stock was sold at an average price of $89.60, for a total value of $799,859.20. Following the sale, the insider owned 29,531 shares in the company, valued at $2,645,977.60. The trade was a 23.21% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 25,164 shares of company stock worth $2,497,021 over the last ninety days. Insiders own 0.34% of the company’s stock.

ServiceNow Price Performance

Shares of NOW stock opened at $91.23 on Friday. ServiceNow, Inc. has a fifty-two week low of $81.24 and a fifty-two week high of $211.48. The firm has a market capitalization of $94.06 billion, a price-to-earnings ratio of 54.37, a PEG ratio of 1.61 and a beta of 0.82. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84. The stock’s 50-day simple moving average is $103.45 and its 200-day simple moving average is $134.92.

ServiceNow (NYSE:NOW) last issued its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, hitting analysts’ consensus estimates of $0.97. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The business had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. During the same quarter in the previous year, the firm earned $0.81 earnings per share. The company’s revenue was up 22.1% on a year-over-year basis. As a group, equities analysts forecast that ServiceNow, Inc. will post 2.35 earnings per share for the current fiscal year.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.