Sigma Planning Corp Purchases 12,336 Shares of ServiceNow, Inc. $NOW

Sigma Planning Corp lifted its position in ServiceNow, Inc. (NYSE:NOW) by 330.3% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund owned 16,071 shares of the information technology services provider’s stock after acquiring an additional 12,336 shares during the quarter. Sigma Planning Corp’s holdings in ServiceNow were worth $2,657,000 at the end of the most recent reporting period.

Several other institutional investors have also recently made changes to their positions in the company. Cohen Klingenstein LLC raised its stake in ServiceNow by 400.0% during the fourth quarter. Cohen Klingenstein LLC now owns 10,000 shares of the information technology services provider’s stock worth $1,532,000 after purchasing an additional 8,000 shares during the period. Sumitomo Mitsui Trust Group Inc. raised its stake in shares of ServiceNow by 385.9% in the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider’s stock valued at $398,202,000 after acquiring an additional 2,064,440 shares during the period. Torray Investment Partners LLC raised its stake in shares of ServiceNow by 390.5% in the 4th quarter. Torray Investment Partners LLC now owns 40,629 shares of the information technology services provider’s stock valued at $6,224,000 after acquiring an additional 32,345 shares during the period. Jennison Associates LLC raised its stake in shares of ServiceNow by 280.1% in the 4th quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider’s stock valued at $1,291,758,000 after acquiring an additional 6,213,762 shares during the period. Finally, Narwhal Capital Management raised its stake in shares of ServiceNow by 763.5% in the 4th quarter. Narwhal Capital Management now owns 16,977 shares of the information technology services provider’s stock valued at $2,601,000 after acquiring an additional 15,011 shares during the period. Institutional investors own 87.18% of the company’s stock.

Insider Buying and Selling at ServiceNow

In related news, insider Jacqueline P. Canney sold 8,927 shares of the company’s stock in a transaction that occurred on Friday, April 24th. The shares were sold at an average price of $89.60, for a total transaction of $799,859.20. Following the sale, the insider directly owned 29,531 shares of the company’s stock, valued at $2,645,977.60. This represents a 23.21% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider directly owned 26,314 shares in the company, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 25,164 shares of company stock valued at $2,497,021 in the last 90 days. Corporate insiders own 0.34% of the company’s stock.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q1 results and guidance support the growth story: ServiceNow reported strong subscription revenue growth (~22% YoY) and provided forward metrics that underpin its AI and workflow transition — a clear fundamental reason some investors remain bullish. ServiceNow (NOW) Announces Financial Results for Q1 2026
• Positive Sentiment: Analyst backing and higher targets: Major brokers continue to rate NOW as a Buy (high proportion of analysts bullish); Evercore ISI maintained a buy and Citi raised its price target to $158, supporting upside narratives versus current pricing. Evercore ISI Maintains Buy Rating on ServiceNow Inc. (NOW) Citigroup Raises Price Target
• Positive Sentiment: Partnerships and partner ecosystem expansion: New collaborations (Simplify Alpha for health plans, Brightfin and partner activity highlighted at Knowledge 2026) and third?party recognition (Atos/partner rankings) strengthen ServiceNow’s go?to?market for AI-native workflow products. These help support long?term revenue expansion opportunities. ServiceNow And Simplify Alpha Target Health Plan Costs With AI Workflows
• Neutral Sentiment: Insider sale disclosed: An insider sold about $799,859 of stock — a data point to monitor, though single insider transactions aren’t decisive without context on timing and reason. ServiceNow (NYSE:NOW) Insider Sells $799,859.20 in Stock
• Negative Sentiment: Near?term execution concerns and sell?side/media narrative: Coverage highlights delayed Middle East deals and intensifying SaaS competition as reasons for a month?long ~13% slide, which has amplified investor anxiety and pressured the stock despite healthy fundamentals. ServiceNow Drops 13.4% in a Month: Buy, Sell or Hold the Stock?
• Negative Sentiment: Sentiment headwinds from “SaaSpocalypse” debate: Media and some traders have punished the stock after the earnings reaction; commentators and analysts are publicly pushing back, but short?term sentiment risk remains elevated. Analysts Push Back on SaaSpocalypse: Is ServiceNow a Screaming Buy?

ServiceNow Price Performance

Shares of NOW opened at $91.23 on Friday. ServiceNow, Inc. has a fifty-two week low of $81.24 and a fifty-two week high of $211.48. The firm’s 50 day moving average price is $103.45 and its 200 day moving average price is $134.92. The company has a market cap of $94.06 billion, a P/E ratio of 54.37, a PEG ratio of 1.61 and a beta of 0.82. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 0.13.

ServiceNow (NYSE:NOW) last announced its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, hitting the consensus estimate of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The firm had revenue of $3.77 billion for the quarter, compared to the consensus estimate of $3.75 billion. During the same period in the prior year, the firm earned $0.81 EPS. The firm’s revenue for the quarter was up 22.1% on a year-over-year basis. On average, research analysts forecast that ServiceNow, Inc. will post 2.35 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

A number of equities research analysts have recently issued reports on NOW shares. Benchmark started coverage on shares of ServiceNow in a research note on Wednesday, April 1st. They issued a “buy” rating and a $125.00 price target on the stock. Canaccord Genuity Group reduced their price target on shares of ServiceNow from $200.00 to $145.00 and set a “buy” rating on the stock in a research note on Thursday, April 23rd. Evercore reduced their price target on shares of ServiceNow from $175.00 to $140.00 and set an “outperform” rating on the stock in a research note on Thursday, April 23rd. Citigroup boosted their price target on shares of ServiceNow from $154.00 to $158.00 and gave the company a “buy” rating in a research note on Thursday. Finally, TD Cowen reissued a “buy” rating and issued a $140.00 price target on shares of ServiceNow in a research note on Thursday, April 23rd. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, six have assigned a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, ServiceNow currently has a consensus rating of “Moderate Buy” and a consensus price target of $146.75.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.