24,419 Shares in Amazon.com, Inc. $AMZN Bought by Split Rock Private Trading & Wealth Management LLC

Split Rock Private Trading & Wealth Management LLC bought a new position in Amazon.com, Inc. (NASDAQ:AMZN) in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor bought 24,419 shares of the e-commerce giant’s stock, valued at approximately $5,636,000. Amazon.com accounts for 4.5% of Split Rock Private Trading & Wealth Management LLC’s investment portfolio, making the stock its 6th largest holding.

Other institutional investors and hedge funds have also recently added to or reduced their stakes in the company. American Capital Advisory LLC lifted its holdings in Amazon.com by 63.9% during the 3rd quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant’s stock worth $1,774,000 after buying an additional 3,152 shares during the period. Compagnie Lombard Odier SCmA acquired a new position in Amazon.com during the 3rd quarter worth about $451,642,000. Weaver Capital Management LLC lifted its holdings in Amazon.com by 13.6% during the 4th quarter. Weaver Capital Management LLC now owns 39,264 shares of the e-commerce giant’s stock worth $9,063,000 after buying an additional 4,713 shares during the period. Ethos Financial Group LLC lifted its holdings in Amazon.com by 9.6% during the 4th quarter. Ethos Financial Group LLC now owns 36,485 shares of the e-commerce giant’s stock worth $8,421,000 after buying an additional 3,196 shares during the period. Finally, Baltimore Washington Financial Advisors Inc. lifted its holdings in Amazon.com by 1.9% during the 3rd quarter. Baltimore Washington Financial Advisors Inc. now owns 239,862 shares of the e-commerce giant’s stock worth $52,667,000 after buying an additional 4,558 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com Stock Up 1.3%

AMZN stock opened at $268.38 on Friday. The stock’s 50 day simple moving average is $223.63 and its 200 day simple moving average is $227.35. Amazon.com, Inc. has a fifty-two week low of $183.85 and a fifty-two week high of $273.88. The company has a debt-to-equity ratio of 0.27, a quick ratio of 0.88 and a current ratio of 1.18. The company has a market cap of $2.89 trillion, a P/E ratio of 32.10, a price-to-earnings-growth ratio of 1.98 and a beta of 1.46.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping analysts’ consensus estimates of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The business had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. During the same period in the prior year, the business earned $1.59 EPS. The firm’s revenue for the quarter was up 16.6% on a year-over-year basis. On average, research analysts expect that Amazon.com, Inc. will post 7.7 earnings per share for the current fiscal year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beat: Amazon reported a double?beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
• Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
• Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price?target raises and buy ratings for AMZN
• Positive Sentiment: Trainium / in?house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI?hardware revenue stream, which repositions AMZN as a “picks?and?shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
• Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long?term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
• Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near?term cash burn risk. Jassy: soaring chip prices could pressure Amazon’s capex
• Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near?term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns

Analyst Ratings Changes

A number of research analysts have recently issued reports on the company. Cantor Fitzgerald reissued an “overweight” rating and issued a $330.00 price objective (up from $280.00) on shares of Amazon.com in a research note on Thursday. William Blair restated an “outperform” rating on shares of Amazon.com in a research report on Thursday, April 9th. Scotiabank restated an “outperform” rating and set a $325.00 target price (up from $275.00) on shares of Amazon.com in a research report on Thursday. President Capital cut their target price on Amazon.com from $320.00 to $296.00 and set a “buy” rating on the stock in a research report on Tuesday, February 10th. Finally, JPMorgan Chase & Co. upped their target price on Amazon.com from $280.00 to $330.00 and gave the company an “overweight” rating in a research report on Thursday. One analyst has rated the stock with a Strong Buy rating, fifty-five have issued a Buy rating and three have assigned a Hold rating to the company. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average price target of $310.25.

Insider Activity

In other news, CEO Douglas J. Herrington sold 20,500 shares of the business’s stock in a transaction dated Tuesday, April 14th. The shares were sold at an average price of $245.00, for a total transaction of $5,022,500.00. Following the completion of the sale, the chief executive officer directly owned 499,861 shares of the company’s stock, valued at $122,465,945. The trade was a 3.94% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 10,649 shares of the business’s stock in a transaction dated Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the sale, the senior vice president directly owned 41,190 shares of the company’s stock, valued at approximately $8,461,661.70. The trade was a 20.54% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 128,035 shares of company stock valued at $28,827,479. 8.90% of the stock is currently owned by insiders.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.