Brokerages Set Apple Inc. (NASDAQ:AAPL) PT at $303.06

Shares of Apple Inc. (NASDAQ:AAPL) have earned an average recommendation of “Moderate Buy” from the thirty-six research firms that are covering the stock, MarketBeat Ratings reports. One analyst has rated the stock with a sell rating, twelve have given a hold rating, twenty-two have given a buy rating and one has issued a strong buy rating on the company. The average 12 month price objective among brokerages that have issued ratings on the stock in the last year is $301.8286.

Several equities research analysts have weighed in on AAPL shares. UBS Group restated a “neutral” rating and set a $287.00 price target (up from $280.00) on shares of Apple in a report on Tuesday. Moffett Nathanson upped their price target on Apple from $241.00 to $270.00 and gave the stock a “neutral” rating in a report on Wednesday, February 25th. Needham & Company LLC reiterated a “hold” rating on shares of Apple in a report on Friday, January 30th. Maxim Group upgraded Apple from a “hold” rating to a “buy” rating and set a $300.00 price objective on the stock in a report on Friday, January 30th. Finally, Stifel Nicolaus set a $330.00 price objective on Apple in a report on Monday, March 2nd.

Insider Activity

In other news, CEO Timothy D. Cook sold 64,949 shares of the stock in a transaction dated Thursday, April 2nd. The stock was sold at an average price of $254.23, for a total value of $16,511,984.27. Following the transaction, the chief executive officer owned 3,280,418 shares in the company, valued at approximately $833,980,668.14. This represents a 1.94% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Deirdre O’brien sold 30,002 shares of the stock in a transaction dated Thursday, April 2nd. The shares were sold at an average price of $255.35, for a total value of $7,661,010.70. Following the completion of the transaction, the senior vice president owned 136,810 shares in the company, valued at approximately $34,934,433.50. The trade was a 17.99% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 96,485 shares of company stock worth $24,594,845. 0.06% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

A number of hedge funds have recently made changes to their positions in the business. Isthmus Partners LLC grew its position in shares of Apple by 6.4% during the third quarter. Isthmus Partners LLC now owns 97,177 shares of the iPhone maker’s stock worth $25,000 after acquiring an additional 5,808 shares during the last quarter. Sellwood Investment Partners LLC raised its position in Apple by 110.9% in the 3rd quarter. Sellwood Investment Partners LLC now owns 135 shares of the iPhone maker’s stock valued at $34,000 after purchasing an additional 71 shares during the last quarter. Lifetime Wealth Management P.C. acquired a new stake in Apple during the 4th quarter worth $41,000. ROSS JOHNSON & Associates LLC grew its position in Apple by 1,800.0% during the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after purchasing an additional 180 shares during the last quarter. Finally, LSV Asset Management purchased a new position in Apple during the 4th quarter worth $65,000. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: iPhone momentum and share gains support revenue upside — reports say Apple reclaimed the top global smartphone slot in the March quarter, which underpins expectations for continued hardware-led top?line strength. iPhone 17 shipment story
• Positive Sentiment: Services growth and App Store moves could lift recurring revenue — Services jumped ~14% Y/Y in fiscal Q1 and Apple rolled out a cheaper, 12?month-commitment monthly subscription option to boost retention and ARPU. Services growth article App Store subscription change
• Positive Sentiment: Street upgrades and modest estimate bumps ahead of earnings — UBS and some analysts raised targets and Erste edged FY26 EPS forecasts up, increasing the bar for a beat/guide?up reaction. UBS price target lift
• Neutral Sentiment: Scheduled earnings and macro prints are the immediate catalyst — Q2 results (Apr 30 after close) and April PCE/GDP/Fed commentary this week increase short?term volatility and make the print the main market mover. Earnings and economic calendar preview
• Neutral Sentiment: CEO succession to John Ternus is being priced in — investors are parsing his engineering/product focus (longer-term positive) versus near?term execution risk during the transition. Ternus CEO succession piece
• Negative Sentiment: Competition on AI-first phones (Qualcomm + OpenAI/MediaTek) is pressuring sentiment — reports that rivals are building AI-native chips have led to rotation into chipmakers and increased worry about Apple’s on?device AI roadmap. Qualcomm/OpenAI competition
• Negative Sentiment: Regulatory/legal uncertainty on the App Store persists — Epic’s recent procedural win keeps the external?payments environment unsettled, which could affect Services economics and developer relations. Epic Games / App Store legal update
• Negative Sentiment: Ongoing criticism that Apple lags on AI execution — multiple pieces argue Apple needs a visible AI breakthrough; that narrative is increasing downside risk if the earnings/guide don’t show clear AI monetization progress. Apple AI execution concern
• Negative Sentiment: Insider selling flagged — a recent SEC filing shows a sale by a senior finance executive, which can amplify short?term nervousness even if the size is modest. SEC Form 4

Apple Price Performance

Shares of NASDAQ AAPL opened at $270.17 on Friday. The stock’s 50-day moving average is $260.51 and its two-hundred day moving average is $264.98. The company has a debt-to-equity ratio of 0.87, a current ratio of 0.97 and a quick ratio of 0.94. Apple has a 1-year low of $193.25 and a 1-year high of $288.62. The company has a market cap of $3.97 trillion, a price-to-earnings ratio of 34.16, a price-to-earnings-growth ratio of 2.44 and a beta of 1.11.

Apple (NASDAQ:AAPL) last issued its quarterly earnings results on Thursday, January 29th. The iPhone maker reported $2.84 earnings per share for the quarter, topping the consensus estimate of $2.67 by $0.17. Apple had a return on equity of 159.94% and a net margin of 27.04%.The company had revenue of $143.76 billion for the quarter, compared to the consensus estimate of $138.25 billion. During the same quarter in the prior year, the business earned $2.40 EPS. Apple’s revenue was up 15.7% on a year-over-year basis. Analysts forecast that Apple will post 8.52 EPS for the current fiscal year.

Apple Company Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.