Steven Yi Sells 4,000 Shares of MediaAlpha (NYSE:MAX) Stock

Posted by Shane Hupp on Apr 17th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 4,000 shares of the stock in a transaction that occurred on Monday, April 13th. The shares were sold at an average price of $9.07, for a total value of $36,280.00. Following the sale, the insider directly owned 3,015,247 shares of the company’s stock, valued at $27,348,290.29. The trade was a 0.13% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.68, for a total value of $38,720.00.
On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.78, for a total value of $39,120.00.
On Monday, April 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.34, for a total value of $37,360.00.
On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.15, for a total value of $36,600.00.
On Monday, March 30th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.23, for a total value of $36,920.00.
On Wednesday, March 25th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.42, for a total value of $37,680.00.
On Monday, March 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.67, for a total value of $38,680.00.
On Wednesday, March 18th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.59, for a total value of $38,360.00.
On Tuesday, March 17th, Steven Yi sold 5,227 shares of MediaAlpha stock. The shares were sold at an average price of $9.94, for a total value of $51,956.38.
On Monday, March 16th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.93, for a total value of $39,720.00.

MediaAlpha Trading Up 3.2%

Shares of NYSE MAX opened at $10.01 on Friday. The stock has a fifty day simple moving average of $9.19 and a two-hundred day simple moving average of $10.94. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $13.92. The firm has a market cap of $645.90 million, a price-to-earnings ratio of 25.68 and a beta of 1.39.

MediaAlpha (NYSE:MAX – Get Free Report) last announced its quarterly earnings data on Monday, February 23rd. The company reported $0.50 earnings per share for the quarter, beating the consensus estimate of $0.25 by $0.25. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The business had revenue of $291.16 million during the quarter, compared to analyst estimates of $296.42 million. During the same period in the prior year, the company earned $0.08 earnings per share. MediaAlpha’s revenue was down 3.2% compared to the same quarter last year. Analysts forecast that MediaAlpha, Inc. will post 0.48 EPS for the current year.

Analyst Upgrades and Downgrades

Several brokerages have weighed in on MAX. Royal Bank Of Canada reduced their price objective on MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a report on Tuesday, February 24th. Zacks Research lowered MediaAlpha from a “strong-buy” rating to a “hold” rating in a report on Wednesday, March 25th. Keefe, Bruyette & Woods reduced their price objective on MediaAlpha from $16.00 to $15.00 and set an “outperform” rating for the company in a report on Tuesday, April 7th. JPMorgan Chase & Co. reduced their price objective on MediaAlpha from $15.00 to $11.00 and set an “overweight” rating for the company in a report on Tuesday, February 24th. Finally, The Goldman Sachs Group reduced their price objective on MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a report on Tuesday, February 24th. Four analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $12.70.

Check Out Our Latest Stock Analysis on MAX

Hedge Funds Weigh In On MediaAlpha

Several hedge funds have recently made changes to their positions in the stock. Millennium Management LLC grew its position in shares of MediaAlpha by 680.9% in the third quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock valued at $16,268,000 after purchasing an additional 1,246,493 shares in the last quarter. JPMorgan Chase & Co. grew its position in shares of MediaAlpha by 29.2% in the fourth quarter. JPMorgan Chase & Co. now owns 1,367,896 shares of the company’s stock valued at $17,714,000 after purchasing an additional 309,455 shares in the last quarter. Clearline Capital LP grew its position in shares of MediaAlpha by 0.8% in the fourth quarter. Clearline Capital LP now owns 1,301,453 shares of the company’s stock valued at $16,854,000 after purchasing an additional 10,604 shares in the last quarter. Renaissance Technologies LLC grew its position in shares of MediaAlpha by 10.6% in the fourth quarter. Renaissance Technologies LLC now owns 1,045,400 shares of the company’s stock valued at $13,538,000 after purchasing an additional 100,300 shares in the last quarter. Finally, AQR Capital Management LLC grew its position in shares of MediaAlpha by 4.3% in the fourth quarter. AQR Capital Management LLC now owns 804,095 shares of the company’s stock valued at $10,413,000 after purchasing an additional 33,416 shares in the last quarter. 64.39% of the stock is currently owned by hedge funds and other institutional investors.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.