Katapult (NASDAQ:KPLT – Get Free Report) and Coursera (NYSE:COUR – Get Free Report) are both small-cap business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, dividends, analyst recommendations, earnings, institutional ownership, risk and valuation.
Earnings and Valuation
This table compares Katapult and Coursera”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Katapult | $291.76 million | 0.12 | $1.37 million | ($0.15) | -47.40 |
| Coursera | $757.50 million | 1.38 | -$51.00 million | ($0.31) | -19.89 |
Insider & Institutional Ownership
26.8% of Katapult shares are owned by institutional investors. Comparatively, 89.6% of Coursera shares are owned by institutional investors. 8.0% of Katapult shares are owned by company insiders. Comparatively, 16.8% of Coursera shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Analyst Recommendations
This is a summary of current ratings and price targets for Katapult and Coursera, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Katapult | 1 | 1 | 0 | 0 | 1.50 |
| Coursera | 2 | 5 | 8 | 0 | 2.40 |
Katapult currently has a consensus price target of $10.00, suggesting a potential upside of 40.65%. Coursera has a consensus price target of $10.62, suggesting a potential upside of 72.19%. Given Coursera’s stronger consensus rating and higher probable upside, analysts plainly believe Coursera is more favorable than Katapult.
Profitability
This table compares Katapult and Coursera’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Katapult | 0.47% | -2.70% | 1.46% |
| Coursera | -6.73% | -5.17% | -3.31% |
Risk & Volatility
Katapult has a beta of 1.63, meaning that its stock price is 63% more volatile than the S&P 500. Comparatively, Coursera has a beta of 1.35, meaning that its stock price is 35% more volatile than the S&P 500.
Summary
Coursera beats Katapult on 8 of the 14 factors compared between the two stocks.
About Katapult
Katapult Holdings, Inc., an e-commerce focused financial technology company, provides e-commerce point-of-sale lease-purchase options for nonprime consumers in the United States. The company's technology platform provides nonprime consumers with a lease purchase option to enable them to obtain durable goods from its network of e-commerce retailers. It also offers Katapult Pay, a one-time use virtual card technology that makes lease purchasing and transactions. The company was formerly known as Cognical Holdings, Inc. and changed its name to Katapult Holdings, Inc. in February 2020. The company is headquartered in Plano, Texas.
About Coursera
Coursera, Inc. operates an online educational content platform in the United States, Europe, Africa, the Asia Pacific, the Middle East, and internationally. It operates in three segments: Consumer, Enterprise, and Degrees. The company offers guided projects, courses, and specializations, as well as online degrees; and certificates for entry-level professional, non-entry level professional, university, and MasterTrack. It offers its products to individuals, enterprise, business, campus, and government. The company was formerly known as Dkandu, Inc. and changed its name to Coursera, Inc. in April 2012. Coursera, Inc. was incorporated in 2011 and is headquartered in Mountain View, California.
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