Steven Yi Sells 4,000 Shares of MediaAlpha (NYSE:MAX) Stock

Posted by Logan Wallace on Apr 10th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 4,000 shares of the business’s stock in a transaction dated Monday, April 6th. The stock was sold at an average price of $9.34, for a total transaction of $37,360.00. Following the transaction, the insider owned 3,027,247 shares in the company, valued at $28,274,486.98. The trade was a 0.13% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.78, for a total transaction of $39,120.00.
On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.15, for a total transaction of $36,600.00.
On Monday, March 30th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.23, for a total transaction of $36,920.00.
On Wednesday, March 25th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.42, for a total transaction of $37,680.00.
On Monday, March 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.67, for a total transaction of $38,680.00.
On Wednesday, March 18th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.59, for a total transaction of $38,360.00.
On Tuesday, March 17th, Steven Yi sold 5,227 shares of MediaAlpha stock. The stock was sold at an average price of $9.94, for a total transaction of $51,956.38.
On Monday, March 16th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.93, for a total transaction of $39,720.00.
On Tuesday, March 10th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.75, for a total transaction of $39,000.00.
On Monday, March 9th, Steven Yi sold 5,650 shares of MediaAlpha stock. The stock was sold at an average price of $9.86, for a total transaction of $55,709.00.

MediaAlpha Trading Down 4.0%

MAX opened at $9.34 on Friday. The firm’s 50-day moving average price is $9.18 and its 200 day moving average price is $11.04. MediaAlpha, Inc. has a twelve month low of $7.09 and a twelve month high of $13.92. The firm has a market capitalization of $602.11 million, a PE ratio of 23.94 and a beta of 1.39.

MediaAlpha (NYSE:MAX – Get Free Report) last issued its earnings results on Monday, February 23rd. The company reported $0.50 EPS for the quarter, topping analysts’ consensus estimates of $0.25 by $0.25. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The company had revenue of $291.16 million for the quarter, compared to the consensus estimate of $296.42 million. During the same period in the previous year, the firm earned $0.08 earnings per share. MediaAlpha’s quarterly revenue was down 3.2% compared to the same quarter last year. As a group, analysts predict that MediaAlpha, Inc. will post 0.48 earnings per share for the current fiscal year.

Analyst Upgrades and Downgrades

A number of equities analysts have commented on the stock. Wall Street Zen downgraded shares of MediaAlpha from a “strong-buy” rating to a “buy” rating in a research note on Saturday, March 28th. JPMorgan Chase & Co. reduced their target price on shares of MediaAlpha from $15.00 to $11.00 and set an “overweight” rating on the stock in a research note on Tuesday, February 24th. Keefe, Bruyette & Woods reduced their target price on shares of MediaAlpha from $16.00 to $15.00 and set an “outperform” rating on the stock in a research note on Tuesday. Zacks Research downgraded shares of MediaAlpha from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, March 25th. Finally, The Goldman Sachs Group reduced their target price on shares of MediaAlpha from $13.50 to $11.50 and set a “neutral” rating on the stock in a research note on Tuesday, February 24th. Four equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $12.70.

View Our Latest Report on MAX

Institutional Investors Weigh In On MediaAlpha

A number of institutional investors and hedge funds have recently made changes to their positions in MAX. Millennium Management LLC raised its stake in shares of MediaAlpha by 680.9% in the 3rd quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock valued at $16,268,000 after acquiring an additional 1,246,493 shares during the period. Victory Capital Management Inc. raised its stake in shares of MediaAlpha by 1,261.9% in the 3rd quarter. Victory Capital Management Inc. now owns 710,819 shares of the company’s stock valued at $8,089,000 after acquiring an additional 658,625 shares during the period. JPMorgan Chase & Co. raised its stake in shares of MediaAlpha by 95.2% in the 3rd quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company’s stock valued at $12,045,000 after acquiring an additional 516,195 shares during the period. Lazard Asset Management LLC purchased a new stake in shares of MediaAlpha in the 2nd quarter valued at approximately $4,268,000. Finally, Lighthouse Investment Partners LLC raised its stake in shares of MediaAlpha by 831.7% in the 3rd quarter. Lighthouse Investment Partners LLC now owns 353,930 shares of the company’s stock valued at $4,028,000 after acquiring an additional 315,943 shares during the period. 64.39% of the stock is owned by hedge funds and other institutional investors.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.