Amazon.com (AMZN) – Research Analysts’ Weekly Ratings Changes

Several brokerages have updated their recommendations and price targets on shares of Amazon.com (NASDAQ: AMZN) in the last few weeks:

• 3/30/2026 – Amazon.com had its price target lowered by New Street Research from $285.00 to $280.00. They now have a “buy” rating on the stock.
• 3/27/2026 – Amazon.com had its “buy (b)” rating reaffirmed by Weiss Ratings.
• 3/25/2026 – Amazon.com had its price target raised by Tigress Financial from $305.00 to $315.00. They now have a “buy” rating on the stock.
• 3/25/2026 – Amazon.com had its price target raised by Citigroup Inc. from $265.00 to $285.00. They now have a “buy” rating on the stock.
• 3/25/2026 – Amazon.com had its price target raised by JPMorgan Chase & Co. from $265.00 to $280.00. They now have an “overweight” rating on the stock.
• 3/23/2026 – Amazon.com had its “buy” rating reaffirmed by Jefferies Financial Group Inc..
• 3/23/2026 – Amazon.com had its “buy” rating reaffirmed by TD Cowen. They now have a $300.00 price target on the stock.
• 3/23/2026 – Amazon.com had its “buy” rating reaffirmed by Barclays PLC.
• 3/19/2026 – Amazon.com had its price target lowered by Wolfe Research from $255.00 to $250.00. They now have an “outperform” rating on the stock.
• 3/17/2026 – Amazon.com had its “buy” rating reaffirmed by Citigroup Inc..
• 3/17/2026 – Amazon.com had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $265.00 price target on the stock.
• 3/10/2026 – Amazon.com had its price target raised by Wolfe Research from $250.00 to $255.00. They now have an “outperform” rating on the stock.
• 2/27/2026 – Amazon.com had its price target lowered by Evercore Inc from $335.00 to $285.00. They now have an “outperform” rating on the stock.
• 2/23/2026 – Amazon.com was given a new $304.00 price target by Wells Fargo & Company. They now have an “overweight” rating on the stock.
• 2/12/2026 – Amazon.com had its price target lowered by New Street Research from $350.00 to $285.00. They now have a “buy” rating on the stock.
• 2/11/2026 – Amazon.com had its price target raised by Arete Research from $283.00 to $285.00. They now have a “buy” rating on the stock.
• 2/11/2026 – Amazon.com had its price target lowered by Daiwa Securities Group Inc. from $300.00 to $280.00. They now have a “buy” rating on the stock.
• 2/10/2026 – Amazon.com had its price target lowered by President Capital from $320.00 to $296.00. They now have a “buy” rating on the stock.
• 2/9/2026 – Amazon.com had its price target lowered by Citigroup Inc. from $320.00 to $265.00. They now have a “buy” rating on the stock.
• 2/6/2026 – Amazon.com had its “outperform” rating reaffirmed by Sanford C. Bernstein.
• 2/6/2026 – Amazon.com had its “outperform” rating reaffirmed by Scotiabank. They now have a $275.00 price target on the stock, down from $300.00.
• 2/6/2026 – Amazon.com was given a new $260.00 price target by Oppenheimer Holdings, Inc.. They now have an “outperform” rating on the stock.
• 2/6/2026 – Amazon.com was given a new $285.00 price target by Evercore Inc.
• 2/6/2026 – Amazon.com had its “overweight” rating reaffirmed by Piper Sandler. They now have a $260.00 price target on the stock, down from $300.00.
• 2/6/2026 – Amazon.com was given a new $285.00 price target by KeyCorp.
• 2/6/2026 – Amazon.com had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $300.00 price target on the stock, down from $315.00.
• 2/6/2026 – Amazon.com was given a new $250.00 price target by Cantor Fitzgerald. They now have an “overweight” rating on the stock.
• 2/6/2026 – Amazon.com had its “buy” rating reaffirmed by TD Cowen.
• 2/6/2026 – Amazon.com was upgraded by DZ Bank AG to “strong-buy”.
• 2/6/2026 – Amazon.com had its price target lowered by Monness Crespi & Hardt from $300.00 to $280.00. They now have a “buy” rating on the stock.
• 2/6/2026 – Amazon.com had its “buy” rating reaffirmed by Barclays PLC.
• 2/6/2026 – Amazon.com had its price target raised by Wells Fargo & Company from $301.00 to $305.00. They now have an “overweight” rating on the stock.
• 2/6/2026 – Amazon.com had its “buy” rating reaffirmed by Argus. They now have a $325.00 price target on the stock.
• 2/6/2026 – Amazon.com had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $300.00 price target on the stock.
• 2/6/2026 – Amazon.com had its “buy” rating reaffirmed by Guggenheim. They now have a $300.00 price target on the stock.
• 2/6/2026 – Amazon.com had its price target lowered by Scotiabank from $300.00 to $275.00. They now have a “sector outperform” rating on the stock.
• 2/6/2026 – Amazon.com had its price target lowered by Raymond James Financial, Inc. from $260.00 to $225.00. They now have an “outperform” rating on the stock.
• 2/6/2026 – Amazon.com had its “buy” rating reaffirmed by JPMorgan Chase & Co..
• 2/6/2026 – Amazon.com had its price target raised by Maxim Group from $280.00 to $290.00. They now have a “buy” rating on the stock.
• 2/6/2026 – Amazon.com had its price target lowered by Rosenblatt Securities from $305.00 to $296.00. They now have a “buy” rating on the stock.
• 2/6/2026 – Amazon.com had its “outperform” rating reaffirmed by Telsey Advisory Group. They now have a $300.00 price target on the stock.
• 2/6/2026 – Amazon.com had its price target lowered by Wedbush from $340.00 to $300.00. They now have an “outperform” rating on the stock.
• 2/6/2026 – Amazon.com had its “neutral” rating reaffirmed by DA Davidson. They now have a $175.00 price target on the stock, down from $300.00.
• 2/6/2026 – Amazon.com had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $265.00 price target on the stock.
• 2/6/2026 – Amazon.com had its price target lowered by Truist Financial Corporation from $290.00 to $280.00. They now have a “buy” rating on the stock.
• 2/3/2026 – Amazon.com had its “outperform” rating reaffirmed by BMO Capital Markets. They now have a $310.00 price target on the stock, up from $304.00.
• 2/3/2026 – Amazon.com was given a new $311.00 price target by UBS Group AG.
• 2/2/2026 – Amazon.com had its “outperform” rating reaffirmed by Evercore Inc. They now have a $285.00 price target on the stock, down from $335.00.
• 2/2/2026 – Amazon.com had its “buy” rating reaffirmed by Monness Crespi & Hardt. They now have a $280.00 price target on the stock, down from $300.00.
• 2/2/2026 – Amazon.com had its “buy” rating reaffirmed by UBS Group AG. They now have a $311.00 price target on the stock, up from $310.00.
• 2/2/2026 – Amazon.com had its “outperform” rating reaffirmed by Citigroup Inc..
• 2/2/2026 – Amazon.com had its “buy” rating reaffirmed by Jefferies Financial Group Inc..
• 2/2/2026 – Amazon.com had its price target raised by Citizens Jmp from $300.00 to $315.00. They now have an “outperform” rating on the stock.

Insider Activity

In other Amazon.com news, SVP David Zapolsky sold 10,649 shares of Amazon.com stock in a transaction dated Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total value of $2,187,624.07. Following the sale, the senior vice president owned 41,190 shares of the company’s stock, valued at $8,461,661.70. This trade represents a 20.54% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, CEO Matthew S. Garman sold 17,751 shares of the company’s stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.22, for a total value of $3,642,860.22. Following the transaction, the chief executive officer directly owned 9,405 shares of the company’s stock, valued at $1,930,094.10. This represents a 65.37% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 71,686 shares of company stock worth $14,688,739. 10.80% of the stock is currently owned by insiders.

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.