Vera Bradley (NASDAQ:VRA – Get Free Report) and Levi Strauss & Co. (NYSE:LEVI – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, analyst recommendations and risk.
Analyst Ratings
This is a summary of current recommendations and price targets for Vera Bradley and Levi Strauss & Co., as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Vera Bradley | 1 | 0 | 0 | 1 | 2.50 |
| Levi Strauss & Co. | 0 | 3 | 10 | 1 | 2.86 |
Levi Strauss & Co. has a consensus price target of $26.92, suggesting a potential upside of 10.88%. Given Levi Strauss & Co.’s stronger consensus rating and higher probable upside, analysts clearly believe Levi Strauss & Co. is more favorable than Vera Bradley.
Insider & Institutional Ownership
59.9% of Vera Bradley shares are held by institutional investors. Comparatively, 69.1% of Levi Strauss & Co. shares are held by institutional investors. 14.3% of Vera Bradley shares are held by company insiders. Comparatively, 1.1% of Levi Strauss & Co. shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Risk & Volatility
Vera Bradley has a beta of 1.45, indicating that its share price is 45% more volatile than the S&P 500. Comparatively, Levi Strauss & Co. has a beta of 1.3, indicating that its share price is 30% more volatile than the S&P 500.
Profitability
This table compares Vera Bradley and Levi Strauss & Co.’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Vera Bradley | -3.66% | -3.80% | -2.11% |
| Levi Strauss & Co. | 8.83% | 27.40% | 9.31% |
Earnings & Valuation
This table compares Vera Bradley and Levi Strauss & Co.”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Vera Bradley | $269.65 million | 0.81 | -$47.84 million | ($0.37) | -20.53 |
| Levi Strauss & Co. | $6.28 billion | 1.48 | $578.10 million | $1.50 | 16.19 |
Levi Strauss & Co. has higher revenue and earnings than Vera Bradley. Vera Bradley is trading at a lower price-to-earnings ratio than Levi Strauss & Co., indicating that it is currently the more affordable of the two stocks.
Summary
Levi Strauss & Co. beats Vera Bradley on 12 of the 14 factors compared between the two stocks.
About Vera Bradley
Vera Bradley, Inc. is an American lifestyle and accessories company known for products featuring colorful prints and patterns. Founded in 1982 in Indiana by Barbara Bradley Baekgaard and Patricia R. Miller, the company was named after Baekgaard’s mother. The company designs and sells handbags, luggage and travel accessories, along with wallets, apparel, jewelry and other lifestyle products. Its merchandise is sold through its e-commerce business, company-operated retail and outlet stores, and wholesale partners.
About Levi Strauss & Co.
Levi Strauss & Co. is a global apparel company best known for its Levi’s denim jeans. Founded in 1853 by Levi Strauss, the company has grown from a San Francisco dry-goods business into a designer, marketer and distributor of jeans, casual apparel and related accessories. Its portfolio includes the Levi’s, Dockers and Beyond Yoga brands. Products are sold through wholesale partners and the company’s own retail stores and e-commerce channels in markets around the world. Michelle Gass became president and chief executive officer in January 2024.
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