Fox Factory (NASDAQ:FOXF – Get Free Report) and Innoviz Technologies (NASDAQ:INVZ – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, risk, valuation, dividends and profitability.
Analyst Ratings
This is a summary of recent recommendations for Fox Factory and Innoviz Technologies, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Fox Factory | 2 | 3 | 1 | 1 | 2.14 |
| Innoviz Technologies | 1 | 0 | 1 | 0 | 2.00 |
Fox Factory currently has a consensus price target of $19.60, indicating a potential upside of 10.11%. Innoviz Technologies has a consensus price target of $2.00, indicating a potential upside of 852.38%. Given Innoviz Technologies’ higher probable upside, analysts plainly believe Innoviz Technologies is more favorable than Fox Factory.
Insider and Institutional Ownership
63.3% of Innoviz Technologies shares are held by institutional investors. 0.9% of Fox Factory shares are held by insiders. Comparatively, 11.2% of Innoviz Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Valuation and Earnings
This table compares Fox Factory and Innoviz Technologies”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Fox Factory | $1.47 billion | 0.51 | -$544.58 million | ($7.14) | -2.49 |
| Innoviz Technologies | $55.09 million | 0.82 | -$67.79 million | ($0.38) | -0.55 |
Innoviz Technologies has lower revenue, but higher earnings than Fox Factory. Fox Factory is trading at a lower price-to-earnings ratio than Innoviz Technologies, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Fox Factory has a beta of 1.39, suggesting that its stock price is 39% more volatile than the S&P 500. Comparatively, Innoviz Technologies has a beta of 1.58, suggesting that its stock price is 58% more volatile than the S&P 500.
Profitability
This table compares Fox Factory and Innoviz Technologies’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Fox Factory | -28.58% | 8.11% | 3.26% |
| Innoviz Technologies | -153.10% | -118.08% | -61.27% |
Summary
Innoviz Technologies beats Fox Factory on 8 of the 14 factors compared between the two stocks.
About Fox Factory
Fox Factory Holding Corp. designs, engineers, manufactures, and markets performance-defining products and system worldwide. The company offers powered vehicle products for side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, and specialty vehicles and applications, such as military, motorcycles, and commercial trucks; lift kits and components with shock products and aftermarket accessory packages for trucks; and mid-end and high-end front fork and rear suspension products. It also provides suspension tuning services, as well as wheels, off-road tires and accessories. In addition, the company offers mountain and gravel bike wheels, and other performance cycling components, including cranks, chainrings, pedals, bars, stems, and seat posts, as well as baseball and softball products comprising metal bats, wood bats, apparel and accessories, batting gloves, fielding gloves, and bags and protective equipment under the Marucci brand. The company serves aftermarket applications products under the BDS Suspension, Zone Offroad, JKS Manufacturing, RT Pro UTV, 4×4 Posi-Lok, Ridetech, Tuscany, Outside Van, SCA, and Custom Wheel House brands; and mountain bikes, e-bikes, and gravel bikes under the FOX, Race Face, Easton Cycling, and Marzocchi brands. Fox Factory Holding Corp. was incorporated in 2007 and is based in Duluth, Georgia.
About Innoviz Technologies
Innoviz Technologies Ltd. manufactures and sells automotive grade LiDAR sensors and perception software to enable safe autonomous driving at a mass scale. The company offers InnovizOne, a solid-state LiDAR sensor designed for automakers and robotaxis, shuttles, trucks, and delivery companies requiring an automotive-grade and mass-producible solution to achieve autonomy. It also provides InnovizTwo, an automotive-grade LiDAR sensor that offers a solution for all levels of autonomous driving, as well as an option to integrate the perception application in the LiDAR sensor; and perception application, a software application that raw point cloud data from Innoviz LiDAR products into perception outputs. The company operates in Europe, Asia Pacific, the Middle East, Africa, and North America. It markets and sells its products through a direct sales organization, as well as through distribution channels. The company is headquartered in Rosh Haayin, Israel.
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