Zebra Technologies (NASDAQ:ZBRA) Shares Gap Down – What’s Next?

Zebra Technologies Corporation (NASDAQ:ZBRA)’s stock price gapped down prior to trading on Tuesday. The stock had previously closed at $361.13, but opened at $311.62. Zebra Technologies shares last traded at $320.4050, with a volume of 375,425 shares changing hands.

More Zebra Technologies News

Here are the key news stories impacting Zebra Technologies this week:

• Positive Sentiment: Zebra reported better-than-expected Q3 results, with strong demand for mobile computing and growth in automation supporting an improved 2026 outlook. ZBRA Q3 Earnings Call Highlights Strong Demand and Raised Outlook
• Positive Sentiment: CFRA upgraded the stock to Buy, while Barclays raised its target and maintained an Overweight rating—signs of continued analyst confidence. CFRA upgrade
• Positive Sentiment: A Zacks analysis says the recent selloff has left ZBRA technically oversold, while analysts’ upward earnings-estimate revisions could support a rebound. Zacks turnaround analysis
• Neutral Sentiment: Analyst views are mixed: Morgan Stanley raised its target but kept an Equal Weight rating; Citi and Truist trimmed targets and maintained Neutral and Hold ratings, respectively. Truist price target update
• Negative Sentiment: The immediate drag is the Q4 earnings outlook, which disappointed investors despite the Q3 beat. Coverage also cited rising memory costs as a headwind, prompting a sharp post-results selloff. Q4 outlook disappoints

Analyst Upgrades and Downgrades

A number of equities research analysts recently weighed in on ZBRA shares. TD Cowen upped their price objective on Zebra Technologies from $400.00 to $450.00 and gave the stock a “buy” rating in a research note on Wednesday, August 5th. Needham & Company LLC raised their price objective on Zebra Technologies from $410.00 to $435.00 and gave the company a “buy” rating in a research report on Tuesday, September 15th. Barclays lifted their target price on Zebra Technologies from $416.00 to $432.00 and gave the company an “overweight” rating in a research note on Wednesday. Weiss Ratings upgraded shares of Zebra Technologies from a “hold (c)” rating to a “hold (c+)” rating in a report on Tuesday, October 13th. Finally, Wall Street Zen raised shares of Zebra Technologies from a “buy” rating to a “strong-buy” rating in a research report on Monday. Ten analysts have rated the stock with a Buy rating and five have issued a Hold rating to the company’s stock. According to data from MarketBeat.com, Zebra Technologies presently has a consensus rating of “Moderate Buy” and a consensus price target of $388.67.

Zebra Technologies Stock Down 3.2%

The company’s fifty day simple moving average is $366.15 and its 200-day simple moving average is $281.61. The firm has a market capitalization of $15.32 billion, a PE ratio of 25.96 and a beta of 1.61. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.57 and a quick ratio of 0.33.

Zebra Technologies (NASDAQ:ZBRA) last issued its quarterly earnings data on Tuesday, November 3rd. The industrial products company reported $4.95 EPS for the quarter, beating the consensus estimate of $4.89 by $0.06. The firm had revenue of $1.61 billion during the quarter, compared to analyst estimates of $1.57 billion. Zebra Technologies had a return on equity of 23.94% and a net margin of 9.80%. The business’s revenue for the quarter was up 22.3% compared to the same quarter last year. During the same quarter in the prior year, the business posted $3.88 EPS. On average, analysts forecast that Zebra Technologies Corporation will post 18.07 EPS for the current year.

Insider Activity at Zebra Technologies

In related news, Director Linda Connly sold 500 shares of the stock in a transaction that occurred on Monday, August 10th. The shares were sold at an average price of $377.68, for a total value of $188,840.00. Following the completion of the transaction, the director directly owned 3,708 shares of the company’s stock, valued at $1,400,437.44. This trade represents a 11.88% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, insider Michael Cho sold 3,500 shares of Zebra Technologies stock in a transaction that occurred on Friday, August 7th. The stock was sold at an average price of $375.20, for a total transaction of $1,313,200.00. Following the completion of the sale, the insider owned 5,170 shares of the company’s stock, valued at $1,939,784. This trade represents a 40.37% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Company insiders own 0.91% of the company’s stock.

Institutional Investors Weigh In On Zebra Technologies

Institutional investors and hedge funds have recently made changes to their positions in the stock. Provenance Wealth Advisors LLC grew its position in shares of Zebra Technologies by 7,450.0% during the 3rd quarter. Provenance Wealth Advisors LLC now owns 151 shares of the industrial products company’s stock valued at $56,000 after acquiring an additional 149 shares during the period. Parkside Financial Bank & Trust increased its stake in shares of Zebra Technologies by 33.7% in the 2nd quarter. Parkside Financial Bank & Trust now owns 222 shares of the industrial products company’s stock valued at $58,000 after purchasing an additional 56 shares in the last quarter. Heritage Family Offices LLP acquired a new position in Zebra Technologies in the 3rd quarter worth about $71,000. Fulcrum Asset Management LLP acquired a new position in Zebra Technologies in the 3rd quarter worth about $79,000. Finally, Community Financial Services Group LLC raised its holdings in Zebra Technologies by 57.0% in the 3rd quarter. Community Financial Services Group LLC now owns 223 shares of the industrial products company’s stock worth $84,000 after purchasing an additional 81 shares during the period. 91.03% of the stock is currently owned by institutional investors and hedge funds.

Zebra Technologies Company Profile

Zebra Technologies Corp. (NASDAQ: ZBRA) develops technologies that help businesses identify, track and manage assets, inventory and operational processes. Its solutions are used by organizations in retail, manufacturing, transportation and logistics, healthcare, government and other industries to improve visibility and productivity across their operations.

The company’s portfolio includes barcode and label printers, barcode scanners, mobile computers, radio-frequency identification (RFID) readers and tags, machine-vision systems, fixed industrial scanners and related software.