BRP (NASDAQ:DOOO – Get Free Report) and Massimo Group (NASDAQ:MAMO – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.
Volatility & Risk
BRP has a beta of 1.26, meaning that its stock price is 26% more volatile than the S&P 500. Comparatively, Massimo Group has a beta of 0.32, meaning that its stock price is 68% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for BRP and Massimo Group, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BRP | 0 | 3 | 6 | 1 | 2.80 |
| Massimo Group | 1 | 0 | 0 | 0 | 1.00 |
BRP currently has a consensus price target of $131.00, suggesting a potential upside of 110.78%. Given BRP’s stronger consensus rating and higher probable upside, analysts clearly believe BRP is more favorable than Massimo Group.
Valuation & Earnings
This table compares BRP and Massimo Group”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| BRP | $8.03 billion | 0.57 | -$154.60 million | $0.37 | 167.97 |
| Massimo Group | $71.83 million | 0.56 | $1.51 million | $0.10 | 9.60 |
Massimo Group has lower revenue, but higher earnings than BRP. Massimo Group is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares BRP and Massimo Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BRP | 0.45% | 67.30% | 4.72% |
| Massimo Group | 6.04% | 17.60% | 8.59% |
Summary
BRP beats Massimo Group on 10 of the 13 factors compared between the two stocks.
About BRP
BRP Inc., together with its subsidiaries, designs, develops, manufactures, distributes, and markets powersports vehicles and marine products in the United States, Canada, Europe, the Asia Pacific, Mexico, Austria, and internationally. The Powersports segment offers year-round products, such as Can-Am all-terrain vehicles, side-by-side vehicles, and three-wheeled vehicles; and seasonal products, including Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercrafts and pontoons, Rotax engines for karts and recreational aircraft, and Pinion gearboxes with smart shift systems. The Marine segment provides Alumacraft, Manitou, Quintrex, Stacer, and Yellowfin boats; Rotax engines for jet boats; and Rotax S outboard engine. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.
About Massimo Group
Massimo Group, through its subsidiaries, engages in the manufacturing and sale of utility terrain vehicles, all-terrain vehicles, and pontoon and tritoon boats. The company also offers motorcycles, scooters, golf carts, and go karts and balance bikes, as well as snow equipment. In addition, it provides accessories, including EV chargers, electric coolers, power stations, and portable solar panels. The company sells its products through a network of dealerships, distributors, and chain stores, as well as the e-commerce marketplace. Massimo Group was founded in 2009 and is based in Garland, Texas.
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