Sony Corporation $SONY Position Raised by Vise Technologies Inc.

Vise Technologies Inc. grew its position in shares of Sony Corporation (NYSE:SONY) by 28.5% in the third quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund owned 219,870 shares of the company’s stock after acquiring an additional 48,708 shares during the quarter. Vise Technologies Inc.’s holdings in Sony were worth $5,174,000 at the end of the most recent reporting period.

A number of other large investors have also recently bought and sold shares of the company. MGO One Seven LLC raised its holdings in shares of Sony by 22.8% in the third quarter. MGO One Seven LLC now owns 19,416 shares of the company’s stock valued at $457,000 after purchasing an additional 3,599 shares during the last quarter. Aprio Wealth Management LLC lifted its position in shares of Sony by 29.4% in the third quarter. Aprio Wealth Management LLC now owns 26,120 shares of the company’s stock worth $615,000 after purchasing an additional 5,927 shares in the last quarter. D.A. Davidson & CO. bought a new stake in shares of Sony in the third quarter worth $212,000. Latitude Advisors LLC acquired a new position in Sony during the third quarter worth $36,000. Finally, SYM FINANCIAL Corp boosted its holdings in Sony by 16.1% during the third quarter. SYM FINANCIAL Corp now owns 16,611 shares of the company’s stock worth $391,000 after purchasing an additional 2,300 shares during the last quarter. Institutional investors and hedge funds own 14.05% of the company’s stock.

Sony Stock Down 0.5%

NYSE:SONY opened at $25.38 on Wednesday. The firm has a market capitalization of $149.92 billion, a price-to-earnings ratio of 20.09, a price-to-earnings-growth ratio of 1.66 and a beta of 0.98. Sony Corporation has a twelve month low of $19.32 and a twelve month high of $30.34. The stock’s 50 day moving average price is $24.32 and its two-hundred day moving average price is $22.35. The company has a quick ratio of 0.97, a current ratio of 1.25 and a debt-to-equity ratio of 0.11.

More Sony News

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony is included among companies positioned to benefit from expanding streaming demand, supported by premium content, live sports and rising connected-TV advertising. This is a favorable industry backdrop, though the article does not identify a new Sony deal or quantify its potential impact. Article: Top 3 Streaming Stocks to Watch as Digital Entertainment Demand Grows
• Neutral Sentiment: Q2 earnings expectations hinge on PlayStation engagement, music growth and image-sensor demand. The preview also flags earthquake disruptions and foreign-exchange swings as risks, leaving investors to weigh growth prospects against operating uncertainty ahead of results. Article: Sony’s Q2 Earnings on Deck
• Neutral Sentiment: Sony is offering up to $400 for eligible PS5 trade-ins through the PlayStation app, reportedly targeting dormant players. The promotion could encourage users to return to the ecosystem, but its financial and engagement effects are unclear. Article: Sony is offering up to $400 to buy back your PS5
• Neutral Sentiment: Sony and other music companies told a court they are working toward a resolution in a dispute involving AI music data and Suno. A resolution could reduce legal uncertainty, but no settlement was announced. Article: UMG, Sony, and DistroKid tell court they are working on a resolution
• Negative Sentiment: Reports describe Sony’s PSVR business as fading, while a separate report suggests the company may be exiting 4K Blu-ray players. These point to possible weakness or retrenchment in niche product categories, though neither headline indicates a major near-term earnings effect. Article: Sony’s PSVR Is Pretty Much Cooked
• Negative Sentiment: Repeated PS5 security updates are aimed at blocking jailbreaks. The updates help protect the platform, but the ongoing vulnerability battle raises concerns about piracy and potential harm to game sales and ecosystem security. Article: Sony Issues Yet Another PS5 Firmware Update

Insider Activity at Sony

In other news, insider Kenji Tanaka sold 20,000 shares of the stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $23.83, for a total value of $476,600.00. Following the completion of the sale, the insider owned 43,899 shares of the company’s stock, valued at approximately $1,046,113.17. This represents a 31.30% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. Insiders own 7.00% of the company’s stock.

Analyst Ratings Changes

A number of research analysts recently weighed in on SONY shares. Weiss Ratings reaffirmed a “sell (d+)” rating on shares of Sony in a research report on Monday, August 17th. BNP Paribas Exane lifted their price target on shares of Sony from $660.00 to $700.00 and gave the company an “outperform” rating in a research note on Thursday, August 6th. UBS Group cut their price target on shares of Sony from $560.00 to $525.00 and set a “neutral” rating on the stock in a research report on Thursday, August 6th. Benchmark restated a “buy” rating on shares of Sony in a research note on Monday, August 3rd. Finally, Wall Street Zen cut Sony from a “buy” rating to a “hold” rating in a report on Sunday, August 9th. Twelve equities research analysts have rated the stock with a Buy rating, four have assigned a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $373.00.

Sony Profile

Sony Group Corporation is a Japan-based global entertainment and technology company whose businesses span games, music, motion pictures, electronics, imaging and financial services. The company develops and markets consumer and professional products, digital content, software and services through a portfolio of internationally recognized brands.

Sony’s Game & Network Services business operates the PlayStation platform, including hardware, software, online services and related content.