SOBR Safe (NASDAQ:SOBR – Get Free Report) and RF Industries (NASDAQ:RFIL – Get Free Report) are both small-cap technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, profitability, earnings, analyst recommendations, risk and institutional ownership.
Profitability
This table compares SOBR Safe and RF Industries’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| SOBR Safe | -2,924.23% | -314.39% | -228.18% |
| RF Industries | 2.83% | 15.32% | 7.80% |
Insider and Institutional Ownership
7.9% of SOBR Safe shares are held by institutional investors. Comparatively, 23.5% of RF Industries shares are held by institutional investors. 0.1% of SOBR Safe shares are held by company insiders. Comparatively, 20.4% of RF Industries shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Analyst Ratings
This is a summary of recent ratings and recommmendations for SOBR Safe and RF Industries, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| SOBR Safe | 1 | 0 | 0 | 0 | 1.00 |
| RF Industries | 0 | 2 | 2 | 0 | 2.50 |
RF Industries has a consensus price target of $14.50, suggesting a potential upside of 85.64%. Given RF Industries’ stronger consensus rating and higher probable upside, analysts clearly believe RF Industries is more favorable than SOBR Safe.
Valuation & Earnings
This table compares SOBR Safe and RF Industries”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| SOBR Safe | $354,654.00 | 1.06 | -$8.95 million | ($5.35) | -0.01 |
| RF Industries | $80.59 million | 1.05 | $80,000.00 | $0.22 | 35.50 |
RF Industries has higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than RF Industries, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
SOBR Safe has a beta of 1.3, suggesting that its share price is 30% more volatile than the S&P 500. Comparatively, RF Industries has a beta of 1.42, suggesting that its share price is 42% more volatile than the S&P 500.
Summary
RF Industries beats SOBR Safe on 13 of the 14 factors compared between the two stocks.
About SOBR Safe
SOBR Safe, Inc., a hardware and software company, develops non-invasive alcohol detection, biometric identity verification, and real-time cloud-based alerts and reporting systems in North America. The company provides SOBRcheck, a stationary identification and alcohol monitoring product; and SOBRsure, a transdermal, alcohol-detecting wearable band. It also offers SOBRSafe, a software platform for non-invasive alcohol detection and identity verification solution for applications in probation management, fleet and facility, alcohol rehabilitation, and youth drivers. SOBR Safe, Inc. was founded in 2004 and is headquartered in Greenwood Village, Colorado.
About RF Industries
RF Industries, Ltd., together with its subsidiaries, designs, manufactures, and markets interconnect products and systems in the United States, Canada, Italy, Mexico, and internationally. The company operates through two segments, RF Connector and Cable Assembly, and Custom Cabling Manufacturing and Assembly. The company designs, manufactures, and distributes various coaxial connectors and cable assemblies that are integrated with coaxial connectors; custom copper and fiber cable assemblies, complex hybrid fiber optic and power solution cables, adapters, and electromechanical wiring harnesses for communication, computer, LAN, automotive, and medical equipment; energy-efficient cooling systems for wireless base stations and remote equipment shelters; and custom-designed pole-ready 5G small cell integrated enclosures. It also designs and manufactures cable assemblies and wiring harnesses for blue chip industrial, oilfield, instrumentation, medical, and military customers; connectivity solutions to telecommunications and data communications distributors; thermal control systems; and radio frequency and microwave distribution system products, such as dividers, directional couplers, and filters. The company sells its products through warehousing distributors and in-house marketing and sales team. It serves telecommunications carriers and equipment manufacturers, wireless and network infrastructure carriers, and original equipment manufacturers. The company was formerly known as Celltronics, Inc. and changed its name RF Industries, Ltd. in November 1990. RF Industries, Ltd. was incorporated in 1979 and is headquartered in San Diego, California.
Receive News & Ratings for SOBR Safe Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for SOBR Safe and related companies with MarketBeat.com's FREE daily email newsletter.
