Hour Loop (NASDAQ:HOUR – Get Free Report) and D-MARKET Electronic Services & Trading (NASDAQ:HEPS – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, earnings, profitability, dividends, risk, institutional ownership and analyst recommendations.
Valuation & Earnings
This table compares Hour Loop and D-MARKET Electronic Services & Trading”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Hour Loop | $153.37 million | 0.36 | $1.71 million | $0.04 | 39.57 |
| D-MARKET Electronic Services & Trading | $89.95 billion | 0.01 | -$144.76 million | ($0.51) | -5.49 |
Hour Loop has higher earnings, but lower revenue than D-MARKET Electronic Services & Trading. D-MARKET Electronic Services & Trading is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
Hour Loop has a beta of 1.38, meaning that its share price is 38% more volatile than the S&P 500. Comparatively, D-MARKET Electronic Services & Trading has a beta of 2.08, meaning that its share price is 108% more volatile than the S&P 500.
Institutional & Insider Ownership
0.3% of Hour Loop shares are held by institutional investors. Comparatively, 40.5% of D-MARKET Electronic Services & Trading shares are held by institutional investors. 95.0% of Hour Loop shares are held by company insiders. Comparatively, 36.3% of D-MARKET Electronic Services & Trading shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Analyst Recommendations
This is a breakdown of recent ratings for Hour Loop and D-MARKET Electronic Services & Trading, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Hour Loop | 0 | 1 | 0 | 0 | 2.00 |
| D-MARKET Electronic Services & Trading | 1 | 2 | 0 | 0 | 1.67 |
D-MARKET Electronic Services & Trading has a consensus target price of $3.07, indicating a potential upside of 9.64%. Given D-MARKET Electronic Services & Trading’s higher possible upside, analysts plainly believe D-MARKET Electronic Services & Trading is more favorable than Hour Loop.
Profitability
This table compares Hour Loop and D-MARKET Electronic Services & Trading’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Hour Loop | 1.14% | 22.31% | 6.60% |
| D-MARKET Electronic Services & Trading | -7.78% | -776.28% | -21.12% |
Summary
Hour Loop beats D-MARKET Electronic Services & Trading on 9 of the 13 factors compared between the two stocks.
About Hour Loop
Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparels, and electronics products. It sells its products through hourloop.com, as well as third-party marketplaces. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.
About D-MARKET Electronic Services & Trading
D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.
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