Analyzing Viant Technology (NASDAQ:DSP) & Datavault AI (NASDAQ:DVLT)

Viant Technology (NASDAQ:DSP) and Datavault AI (NASDAQ:DVLT) are both small-cap technology companies, but which is the superior business? We will compare the two companies based on the strength of their risk, profitability, dividends, institutional ownership, valuation, earnings and analyst recommendations.

Profitability

This table compares Viant Technology and Datavault AI’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viant Technology	2.24%	4.23%	2.71%
Datavault AI	-370.21%	-46.04%	-39.35%

Insider & Institutional Ownership

11.4% of Viant Technology shares are held by institutional investors. Comparatively, 0.7% of Datavault AI shares are held by institutional investors. 29.4% of Viant Technology shares are held by company insiders. Comparatively, 7.7% of Datavault AI shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Volatility and Risk

Viant Technology has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500. Comparatively, Datavault AI has a beta of 0.32, indicating that its stock price is 68% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Viant Technology and Datavault AI, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viant Technology	0	1	5	2	3.12
Datavault AI	1	2	0	1	2.25

Viant Technology presently has a consensus target price of $18.33, indicating a potential upside of 34.99%. Datavault AI has a consensus target price of $2.50, indicating a potential upside of 2,848.11%. Given Datavault AI’s higher possible upside, analysts clearly believe Datavault AI is more favorable than Viant Technology.

Valuation and Earnings

This table compares Viant Technology and Datavault AI”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viant Technology	$388.50 million	2.32	$8.35 million	$0.31	43.81
Datavault AI	$39.09 million	2.06	-$78.99 million	($0.42)	-0.20

Viant Technology has higher revenue and earnings than Datavault AI. Datavault AI is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.

Summary

Viant Technology beats Datavault AI on 14 of the 15 factors compared between the two stocks.

About Viant Technology

Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.

About Datavault AI

Datavault AI Inc., a data sciences technology company, owns and operates data management and supercomputer platforms. It offers data technology and software solutions. The company was formerly known as WiSA Technologies, Inc. and changed its name to Datavault AI Inc. in February 2025. Datavault AI Inc. was incorporated in 2010 and is headquartered in Beaverton, Oregon.