Analyzing Kenvue (NYSE:KVUE) & FitLife Brands (NASDAQ:FTLF)

Kenvue (NYSE:KVUE) and FitLife Brands (NASDAQ:FTLF) are both consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, profitability, risk, analyst recommendations, dividends, earnings and institutional ownership.

Insider & Institutional Ownership

97.6% of Kenvue shares are owned by institutional investors. Comparatively, 2.3% of FitLife Brands shares are owned by institutional investors. 1.6% of Kenvue shares are owned by company insiders. Comparatively, 61.7% of FitLife Brands shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Kenvue and FitLife Brands, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kenvue	0	13	0	0	2.00
FitLife Brands	0	1	1	1	3.00

Kenvue presently has a consensus target price of $19.33, indicating a potential upside of 0.11%. FitLife Brands has a consensus target price of $18.00, indicating a potential upside of 116.87%. Given FitLife Brands’ stronger consensus rating and higher possible upside, analysts clearly believe FitLife Brands is more favorable than Kenvue.

Valuation & Earnings

This table compares Kenvue and FitLife Brands”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kenvue	$15.12 billion	2.45	$1.47 billion	$0.87	22.20
FitLife Brands	$81.46 million	0.96	$6.33 million	$0.62	13.39

Kenvue has higher revenue and earnings than FitLife Brands. FitLife Brands is trading at a lower price-to-earnings ratio than Kenvue, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Kenvue and FitLife Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Kenvue	10.76%	21.22%	8.37%
FitLife Brands	6.15%	18.10%	7.63%

Risk and Volatility

Kenvue has a beta of 0.48, suggesting that its share price is 52% less volatile than the S&P 500. Comparatively, FitLife Brands has a beta of 0.06, suggesting that its share price is 94% less volatile than the S&P 500.

Summary

Kenvue beats FitLife Brands on 10 of the 15 factors compared between the two stocks.

About Kenvue

Kenvue Inc. operates as a consumer health company worldwide. The company operates through three segments: Self Care, Skin Health and Beauty, and Essential Health. The Self Care segment offers cough, cold and allergy, pain care, digestive health, smoking cessation, eye care, and other products under the Tylenol, Motrin, Benadryl, Nicorette, Zarbee's, ORSLTM, Rhinocort, Calpol, and Zyrtec brands. The Skin Health and Beauty segment provides face and body care, hair, sun, and other care products under the Neutrogena, Aveeno, Dr.Ci:Labo, Le Petit Marseillais, Lubriderm, Rogaine, and OGX brand names. The Essential Health segment offers oral and baby, women's health, wound, and other care products under the Listerine, Johnson's, Band-Aid, and Stayfree, o.b., tampons, Carefree, and Desitin Diaper Rash brands. The company was incorporated in 2022 and is headquartered in Skillman, New Jersey.

About FitLife Brands

FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; sports nutrition products; weight loss and sports nutrition products; sports nutrition and general wellness formulations with an emphasis on natural, vegan, and organic ingredients; and male health and weight loss products, as well as other diet, health, and sports nutrition supplements and related products; and value-oriented sports nutrition and weight loss products. It offers MRC products which includes general health supplements; and natural skincare and beauty products. In addition, it markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, and Maritime Naturals through franchised stores, as well as through retail locations, which include specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.