USA Financial Formulas Acquires New Shares in eBay Inc. $EBAY

USA Financial Formulas acquired a new stake in eBay Inc. (NASDAQ:EBAY) in the 3rd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor acquired 4,435 shares of the e-commerce company’s stock, valued at approximately $470,000.

Other large investors have also added to or reduced their stakes in the company. Compass Financial Management LLC acquired a new stake in eBay during the 2nd quarter worth approximately $28,000. Cedar Mountain Advisors LLC grew its holdings in eBay by 128.9% during the 1st quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company’s stock worth $25,000 after acquiring an additional 156 shares during the last quarter. Field & Main Bank bought a new stake in eBay during the 2nd quarter worth approximately $31,000. Cassaday & Co Wealth Management LLC bought a new stake in eBay during the 1st quarter worth approximately $26,000. Finally, Decker Retirement Planning Inc. bought a new stake in eBay during the 1st quarter worth approximately $36,000. Institutional investors own 87.48% of the company’s stock.

Insider Buying and Selling

In other news, CEO Jamie Iannone sold 11,110 shares of the business’s stock in a transaction that occurred on Monday, October 5th. The shares were sold at an average price of $107.08, for a total value of $1,189,658.80. Following the transaction, the chief executive officer owned 226,269 shares in the company, valued at approximately $24,228,884.52. The trade was a 4.68% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Jordan Sweetnam sold 1,014 shares of the business’s stock in a transaction that occurred on Tuesday, August 18th. The stock was sold at an average price of $101.39, for a total transaction of $102,809.46. Following the completion of the transaction, the senior vice president owned 35,546 shares in the company, valued at $3,604,008.94. This trade represents a 2.77% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 34,344 shares of company stock valued at $3,635,567 in the last three months. Insiders own 0.67% of the company’s stock.

Key Stories Impacting eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: eBay’s 2026 Recommerce Report highlighted growing consumer demand for secondhand merchandise, supporting the company’s recommerce strategy and potentially expanding marketplace activity. eBay Stock Is Trending After Hours: Here’s Why
• Positive Sentiment: Analyst commentary identified eBay’s collectibles business, trading-card buybacks and a potential strategic investment from GameStop as possible sources of upside. However, the GameStop-related opportunity remains speculative. GameStop’s Collectibles Push, Trading Card Buybacks, eBay Stake Offer Strategic Upside, Analyst Says
• Positive Sentiment: Commentary continues to frame eBay Live and live-commerce features as a potential growth catalyst, particularly for collectibles and other high-engagement categories. eBay: Live Commerce Is The Next Growth Catalyst
• Neutral Sentiment: Unconfirmed takeover chatter previously lifted eBay and other online-marketplace stocks. With no confirmed transaction, investors may be reassessing the rally as rumor-driven rather than supported by a new strategic announcement. eBay Jumps 5% on Takeover Speculation
• Negative Sentiment: The stock’s retreat after its sharp advance is consistent with profit-taking and a pullback in takeover-related enthusiasm. This is a sentiment and valuation risk, not evidence of a confirmed fundamental change. eBay Jumps 5% to a 52-Week High on a Recycled GameStop Rumor

Analyst Upgrades and Downgrades

Several equities analysts have issued reports on the stock. Barclays upped their price target on shares of eBay from $114.00 to $123.00 and gave the company an “overweight” rating in a research report on Thursday, August 6th. Wells Fargo & Company cut their price target on shares of eBay from $92.00 to $91.00 and set an “underweight” rating on the stock in a report on Monday, October 12th. Sanford C. Bernstein reiterated a “market perform” rating and set a $115.00 price target on shares of eBay in a report on Monday, August 3rd. Cantor Fitzgerald reduced their price objective on shares of eBay from $110.00 to $106.00 and set a “neutral” rating on the stock in a research note on Thursday, August 6th. Finally, Weiss Ratings raised shares of eBay from a “buy (b)” rating to a “buy (a-)” rating in a research note on Tuesday. Two research analysts have rated the stock with a Strong Buy rating, thirteen have issued a Buy rating, sixteen have assigned a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of “Hold” and a consensus price target of $115.24.

eBay Trading Down 2.1%

Shares of EBAY stock opened at $120.28 on Friday. The stock has a market cap of $53.52 billion, a price-to-earnings ratio of 24.90, a PEG ratio of 3.18 and a beta of 1.33. The stock has a 50-day moving average of $107.47 and a 200-day moving average of $107.94. The company has a current ratio of 1.02, a quick ratio of 1.02 and a debt-to-equity ratio of 1.10. eBay Inc. has a 1-year low of $78.03 and a 1-year high of $124.59.

eBay (NASDAQ:EBAY) last issued its quarterly earnings data on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.50 by $0.10. The company had revenue of $3.13 billion during the quarter, compared to the consensus estimate of $3.01 billion. eBay had a return on equity of 47.88% and a net margin of 18.50%. The firm’s revenue was up 14.8% compared to the same quarter last year. During the same period last year, the company earned $1.37 earnings per share. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. On average, equities research analysts forecast that eBay Inc. will post 4.87 earnings per share for the current year.

eBay Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Friday, September 11th. Shareholders of record on Friday, August 28th were given a dividend of $0.31 per share. This represents a $1.24 dividend on an annualized basis and a yield of 1.0%. The ex-dividend date of this dividend was Friday, August 28th. eBay’s dividend payout ratio is currently 25.67%.

eBay Company Profile

eBay Inc (NASDAQ: EBAY) operates a global online marketplace that connects millions of buyers and sellers. The platform enables individuals, small businesses and larger retailers to list and purchase new, used and refurbished merchandise across categories such as electronics, fashion, collectibles, automotive parts, home goods and industrial products.

The company generates revenue primarily through fees charged to sellers for listing and selling items, along with advertising services and other marketplace-related offerings.