GreenTree Hospitality Group (NYSE:GHG – Get Free Report) and Genius Sports (NYSE:GENI – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, risk, earnings, institutional ownership, analyst recommendations, profitability and dividends.
Volatility and Risk
GreenTree Hospitality Group has a beta of 0.63, suggesting that its stock price is 37% less volatile than the S&P 500. Comparatively, Genius Sports has a beta of 1.91, suggesting that its stock price is 91% more volatile than the S&P 500.
Profitability
This table compares GreenTree Hospitality Group and Genius Sports’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| GreenTree Hospitality Group | 4.14% | 2.49% | 0.84% |
| Genius Sports | -22.99% | -23.83% | -12.68% |
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| GreenTree Hospitality Group | $1.01 billion | 0.10 | $23.85 million | $0.05 | 19.04 |
| Genius Sports | $669.49 million | 2.25 | -$111.58 million | ($0.68) | -9.01 |
GreenTree Hospitality Group has higher revenue and earnings than Genius Sports. Genius Sports is trading at a lower price-to-earnings ratio than GreenTree Hospitality Group, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
8.1% of GreenTree Hospitality Group shares are owned by institutional investors. Comparatively, 81.9% of Genius Sports shares are owned by institutional investors. 88.7% of GreenTree Hospitality Group shares are owned by insiders. Comparatively, 16.6% of Genius Sports shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of current recommendations and price targets for GreenTree Hospitality Group and Genius Sports, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| GreenTree Hospitality Group | 1 | 0 | 0 | 0 | 1.00 |
| Genius Sports | 1 | 3 | 15 | 1 | 2.80 |
Genius Sports has a consensus target price of $11.25, suggesting a potential upside of 83.64%. Given Genius Sports’ stronger consensus rating and higher probable upside, analysts plainly believe Genius Sports is more favorable than GreenTree Hospitality Group.
Summary
GreenTree Hospitality Group beats Genius Sports on 8 of the 15 factors compared between the two stocks.
About GreenTree Hospitality Group
GreenTree Hospitality Group Ltd., through its subsidiaries, develops leased-and-operated, and franchised-and-managed hotels under the GreenTree Inns brand in the People's Republic of China. It also engages in investment holding activities; and provision of information technology services. The company was founded in 2004 and is headquartered in Shanghai, the People's Republic of China.
About Genius Sports
Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns, such as data-driven personalized ad creative; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company was founded in 2001 and is headquartered in London, the United Kingdom.
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