Alphabet Inc. $GOOG Stock Purchased by Financial Futures Ltd Liability Co.

Financial Futures Ltd Liability Co. boosted its stake in Alphabet Inc. (NASDAQ:GOOG) by 62.9% during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 12,532 shares of the information services provider’s stock after acquiring an additional 4,839 shares during the period. Alphabet accounts for 1.6% of Financial Futures Ltd Liability Co.’s portfolio, making the stock its 19th largest position. Financial Futures Ltd Liability Co.’s holdings in Alphabet were worth $4,270,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

A number of other large investors have also recently added to or reduced their stakes in the stock. First County Bank CT increased its stake in Alphabet by 26.7% during the third quarter. First County Bank CT now owns 4,987 shares of the information services provider’s stock valued at $1,699,000 after purchasing an additional 1,050 shares during the last quarter. Sullivan Wood Capital Management LLC grew its position in Alphabet by 10.0% in the third quarter. Sullivan Wood Capital Management LLC now owns 14,139 shares of the information services provider’s stock worth $4,818,000 after buying an additional 1,285 shares during the last quarter. Heffernan Advisory Inc. lifted its stake in Alphabet by 7.1% during the third quarter. Heffernan Advisory Inc. now owns 615 shares of the information services provider’s stock valued at $210,000 after buying an additional 41 shares in the last quarter. Kieckhefer Group LLC boosted its position in shares of Alphabet by 1,403.4% in the third quarter. Kieckhefer Group LLC now owns 13,125 shares of the information services provider’s stock worth $4,472,000 after buying an additional 12,252 shares during the period. Finally, Compass Financial Group INC SD grew its position in Alphabet by 20.4% during the third quarter. Compass Financial Group INC SD now owns 4,720 shares of the information services provider’s stock valued at $1,608,000 after purchasing an additional 800 shares in the last quarter. 27.26% of the stock is currently owned by institutional investors.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet’s cloud business remains a key bullish theme. Reports highlighted a roughly $514 billion cloud backlog, rapid Google Cloud growth, and increasing demand for AI infrastructure. Comparisons with Amazon suggest Alphabet may be converting substantial data-center investment into growth at an accelerating pace. Between Amazon and Alphabet One’s Gotten Much More Bang for Their 200 Billion Bucks
• Positive Sentiment: Analysts continue to identify upside potential in Alphabet, citing its dominant search ecosystem, expanding cloud operations, AI Mode adoption and long-term earnings outlook. Erste Group modestly raised its FY2027 EPS forecast to $15.01 from $14.99. Why Google Offers Asymmetric Upside Potential
• Positive Sentiment: Alphabet’s agreement with Constellation Energy to secure approximately 3.6 gigawatts of nuclear power supports the company’s ability to meet rising electricity needs from AI data centers and could improve long-term infrastructure reliability. Nuclear ETFs in Spotlight as Google and Constellation Sign 3.6 GW Deal
• Positive Sentiment: New consumer-health initiatives, including partnerships with Flo Health and Function Health and the launch of the $180 Fitbit Edge, expand Alphabet’s health, wearable and engagement opportunities beyond core advertising. Fitbit Edge is Google’s Middle Ground Between Fitbit Air and Pixel Watch
• Neutral Sentiment: Multiple law firms publicized a securities class action involving investors who purchased Alphabet securities from May 19 through July 16, 2026. The complaints allege Alphabet misrepresented delays involving its Gemini 3.5 Pro AI model; the claims have not been adjudicated. The lead-plaintiff deadline is in late November or December, depending on the notice. Kaplan Fox Alphabet Securities Class Action Notice
• Negative Sentiment: Some analysis cautioned that Alphabet’s recent EPS strength included substantial paper gains, while data-center capital spending exceeded operating cash generation in the quarter. That raises questions about near-term free cash flow and returns on AI investment. Is Alphabet’s Cloud Growth Masking a Paper EPS Gain?

Insider Activity at Alphabet

In other Alphabet news, CAO Marsida Saraci sold 449 shares of the stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $333.20, for a total value of $149,606.80. Following the transaction, the chief accounting officer owned 27,386 shares of the company’s stock, valued at approximately $9,125,015.20. This represents a 1.61% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, major shareholder 2019 Gp L.L.C. Gv sold 118,138 shares of the firm’s stock in a transaction dated Tuesday, July 28th. The stock was sold at an average price of $18.90, for a total value of $2,232,808.20. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 441,399 shares of company stock worth $8,677,053. 12.99% of the stock is owned by insiders.

Analysts Set New Price Targets

GOOG has been the topic of several research reports. Stifel Nicolaus set a $485.00 target price on Alphabet in a research report on Thursday, October 8th. Jefferies Financial Group restated a “buy” rating on shares of Alphabet in a report on Monday, August 3rd. Canaccord Genuity Group set a $450.00 price objective on Alphabet in a research report on Thursday, July 23rd. Zacks Research cut Alphabet from a “strong-buy” rating to a “hold” rating in a report on Wednesday, August 5th. Finally, New Street Research reduced their price target on shares of Alphabet from $455.00 to $405.00 and set a “buy” rating on the stock in a research report on Friday, July 24th. Six analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and three have given a Hold rating to the company’s stock. Based on data from MarketBeat, the company has a consensus rating of “Buy” and a consensus price target of $421.95.

Alphabet Trading Up 0.5%

GOOG stock traded up $1.82 during midday trading on Tuesday, reaching $350.80. The company’s stock had a trading volume of 6,658,738 shares, compared to its average volume of 20,267,057. The business’s 50-day simple moving average is $342.49 and its 200-day simple moving average is $347.52. The company has a quick ratio of 2.64, a current ratio of 2.72 and a debt-to-equity ratio of 0.16. Alphabet Inc. has a 52 week low of $241.18 and a 52 week high of $404.47. The stock has a market cap of $4.29 trillion, a PE ratio of 17.63, a price-to-earnings-growth ratio of 1.01 and a beta of 1.19.

Alphabet (NASDAQ:GOOG) last issued its earnings results on Thursday, July 23rd. The information services provider reported $9.11 EPS for the quarter, beating the consensus estimate of $2.87 by $6.24. The company had revenue of $119.80 billion during the quarter, compared to analysts’ expectations of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The business’s revenue for the quarter was up 24.2% compared to the same quarter last year. During the same quarter in the previous year, the company posted $2.31 EPS. As a group, sell-side analysts expect that Alphabet Inc. will post 20.54 EPS for the current year.

Alphabet Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Monday, September 14th. Investors of record on Monday, September 7th were paid a dividend of $0.22 per share. The ex-dividend date of this dividend was Friday, September 4th. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet’s payout ratio is 4.42%.

Alphabet Company Profile

Alphabet Inc is a technology holding company best known as the parent company of Google. Established in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, innovation and emerging industries. Sundar Pichai serves as Alphabet’s chief executive officer and also leads Google.

Google is Alphabet’s primary business and operates an internet ecosystem that includes Google Search, online advertising, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos.