Seaport Research Partners upgraded shares of Mattel (NASDAQ:MAT – Free Report) from a neutral rating to a buy rating in a research note released on Monday, Marketbeat reports. The brokerage currently has $20.00 price objective on the stock.
Several other research analysts have also recently weighed in on MAT. Odeon Capital Group assumed coverage on shares of Mattel in a report on Thursday, July 16th. They set a “buy” rating on the stock. Argus reiterated a “buy” rating and issued a $22.00 price objective on shares of Mattel in a research note on Tuesday, August 25th. UBS Group reiterated a “buy” rating on shares of Mattel in a research note on Thursday, October 1st. The Goldman Sachs Group cut shares of Mattel from a “neutral” rating to a “sell” rating and dropped their target price for the stock from $15.00 to $12.00 in a research report on Thursday, July 9th. Finally, Weiss Ratings downgraded Mattel from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Tuesday, August 11th. One analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating, five have assigned a Hold rating and three have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company presently has an average rating of “Hold” and an average target price of $17.80.
Get Our Latest Stock Report on Mattel
Mattel Price Performance
Mattel (NASDAQ:MAT – Get Free Report) last posted its earnings results on Tuesday, August 4th. The company reported $0.01 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.04 by ($0.03). The firm had revenue of $1.13 billion during the quarter, compared to the consensus estimate of $1.10 billion. Mattel had a return on equity of 16.20% and a net margin of 7.79%. The business’s revenue was up 10.5% compared to the same quarter last year. During the same quarter in the previous year, the company earned $0.19 EPS. Mattel has set its FY 2026 guidance at 1.270-1.390 EPS. As a group, analysts anticipate that Mattel will post 1.31 earnings per share for the current fiscal year.
Insider Activity
In other news, EVP Roberto Isaias sold 39,083 shares of Mattel stock in a transaction on Monday, August 31st. The stock was sold at an average price of $15.02, for a total transaction of $587,026.66. Following the sale, the executive vice president directly owned 144,390 shares in the company, valued at $2,168,737.80. The trade was a 21.30% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. 1.90% of the stock is currently owned by corporate insiders.
Hedge Funds Weigh In On Mattel
Several institutional investors have recently added to or reduced their stakes in MAT. GAMMA Investing LLC grew its position in shares of Mattel by 43.0% during the 3rd quarter. GAMMA Investing LLC now owns 4,311 shares of the company’s stock valued at $55,000 after acquiring an additional 1,297 shares during the period. Farther Finance Advisors LLC increased its stake in shares of Mattel by 253.8% during the 3rd quarter. Farther Finance Advisors LLC now owns 3,559 shares of the company’s stock worth $45,000 after purchasing an additional 2,553 shares during the last quarter. Byrne Asset Management LLC purchased a new stake in shares of Mattel during the 3rd quarter worth approximately $174,000. Tidal Investments LLC raised its holdings in shares of Mattel by 184.6% in the 2nd quarter. Tidal Investments LLC now owns 160,814 shares of the company’s stock worth $2,232,000 after purchasing an additional 104,302 shares during the period. Finally, Integrated Wealth Concepts LLC bought a new stake in shares of Mattel in the 2nd quarter worth approximately $37,000. Institutional investors own 97.15% of the company’s stock.
Trending Headlines about Mattel
Here are the key news stories impacting Mattel this week:
- Positive Sentiment: Seaport Research upgraded Mattel to “Buy,” citing underappreciated value. The call may improve investor sentiment because Mattel trades below its one-year high despite recent revenue growth and management’s fiscal 2026 earnings outlook. Mattel is upgraded at Seaport Research on underappreciated value
- Positive Sentiment: Mattel’s Brick Shop is launching a vintage Nissan Skyline GT-R building set, expanding its vehicle and construction-toy lineup. New automotive products could broaden the customer base and create additional revenue opportunities outside core fashion dolls. Mattel Brick Shop gets into the vintage Nissan game with the original Skyline GT-R
- Positive Sentiment: Mattel is adding licensed and collector-focused products, including a Serena Williams Barbie commemorating her 2005 achievement and a $100 Batman: Hush Bat-Signal set. These launches support premium pricing, cultural relevance and direct-to-consumer demand. New Serena Williams Barbie Launch Mattel’s DC comeback starts with a $100 Batman set
- Neutral Sentiment: Mattel is exploring water parks as a way to extend its brands into location-based entertainment and counter slower Barbie sales. The strategy could add recurring licensing revenue, although development costs and execution risks make the financial impact uncertain. Mattel’s latest play to counter slowing Barbie sales: Water parks
- Neutral Sentiment: Several market roundups continued to highlight Mattel among toy stocks to watch, but they did not identify a separate material catalyst. Mattel raised to Buy at Seaport Research Partners
- Neutral Sentiment: A historical report about a Battlestar Galactica toy redesign following a child’s death is unlikely to affect current valuation absent a new safety issue. A 4-Year-Old’s Death Forced Mattel to Change This Toy
Mattel Company Profile
Mattel, Inc (NASDAQ:MAT) is a global toy and entertainment company that designs, manufactures and markets a broad portfolio of toys, games and related consumer products. Its brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, Matchbox, UNO, MEGA, Masters of the Universe and Magic 8 Ball.
The company develops products across categories such as dolls, vehicles, preschool toys, building sets, games and outdoor play. Mattel also extends its brands through entertainment content, digital gaming, consumer products, live experiences and licensing partnerships.
Founded in 1945, Mattel serves consumers in markets around the world through retail, e-commerce and other distribution channels.
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