7,119 Alphabet Inc. $GOOG Shares Purchased by Vilga Financial Planning LLC

Vilga Financial Planning LLC boosted its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 188.2% in the third quarter, according to its most recent filing with the Securities and Exchange Commission. The firm owned 10,901 shares of the information services provider’s stock after acquiring an additional 7,119 shares during the quarter. Alphabet accounts for about 2.2% of Vilga Financial Planning LLC’s investment portfolio, making the stock its 12th largest holding. Vilga Financial Planning LLC’s holdings in Alphabet were worth $3,714,000 as of its most recent SEC filing.

Other large investors also recently made changes to their positions in the company. Hardin Capital Partners LLC bought a new stake in shares of Alphabet in the 3rd quarter valued at approximately $264,000. Inspirion Wealth Advisors LLC raised its position in Alphabet by 1.1% during the third quarter. Inspirion Wealth Advisors LLC now owns 15,472 shares of the information services provider’s stock valued at $5,272,000 after acquiring an additional 166 shares in the last quarter. Eclectic Associates Inc. ADV raised its position in Alphabet by 2.8% during the third quarter. Eclectic Associates Inc. ADV now owns 2,483 shares of the information services provider’s stock valued at $846,000 after acquiring an additional 68 shares in the last quarter. LifeGoal Investments LLC grew its position in Alphabet by 2.6% in the third quarter. LifeGoal Investments LLC now owns 6,434 shares of the information services provider’s stock worth $2,192,000 after acquiring an additional 164 shares in the last quarter. Finally, MKD Wealth Coaches LLC acquired a new position in shares of Alphabet during the 3rd quarter worth $307,000. Institutional investors and hedge funds own 27.26% of the company’s stock.

Alphabet Price Performance

NASDAQ GOOG opened at $347.86 on Friday. Alphabet Inc. has a 1 year low of $236.68 and a 1 year high of $404.47. The company has a fifty day simple moving average of $342.96 and a 200 day simple moving average of $346.76. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16. The company has a market cap of $4.25 trillion, a P/E ratio of 17.47, a P/E/G ratio of 1.00 and a beta of 1.19.

Alphabet (NASDAQ:GOOG) last announced its earnings results on Thursday, July 23rd. The information services provider reported $9.11 EPS for the quarter, topping the consensus estimate of $2.87 by $6.24. The firm had revenue of $119.80 billion for the quarter, compared to the consensus estimate of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The business’s quarterly revenue was up 24.2% on a year-over-year basis. During the same quarter last year, the firm posted $2.31 EPS. On average, sell-side analysts predict that Alphabet Inc. will post 20.55 EPS for the current year.

Alphabet Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Monday, September 14th. Stockholders of record on Monday, September 7th were paid a $0.22 dividend. The ex-dividend date was Friday, September 4th. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet’s payout ratio is presently 4.42%.

Insider Buying and Selling

In related news, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of the stock in a transaction that occurred on Monday, July 27th. The stock was sold at an average price of $19.46, for a total transaction of $3,832,277.26. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CAO Marsida Saraci sold 449 shares of the firm’s stock in a transaction that occurred on Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total value of $149,606.80. Following the completion of the sale, the chief accounting officer directly owned 27,386 shares in the company, valued at $9,125,015.20. This trade represents a 1.61% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 441,399 shares of company stock valued at $8,677,053. Insiders own 12.99% of the company’s stock.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google introduced a Gemini Agent designed to autonomously complete workplace tasks across Gmail, Docs, Sheets, Calendar, Microsoft 365, Salesforce, Jira and other business systems. The product could strengthen Google Cloud and Workspace monetization by giving enterprise customers a reason to increase AI spending. Google brings agentic AI to Gemini, starting with businesses
• Positive Sentiment: Employees are reportedly testing an even more advanced Gemini 4 model, internally codenamed Carbon. While unconfirmed and not yet a commercial launch, the report reinforces expectations that Alphabet remains competitive in the rapidly evolving AI market. Google employees test new Gemini 4 model
• Positive Sentiment: Analysts and financial commentators continue to view Alphabet as attractively valued relative to Microsoft, Amazon, Meta, Apple and Netflix. The company is growing rapidly while trading at a lower earnings multiple, supporting the argument that the stock has room to recover toward prior highs. Is Alphabet stock priced right against its peers?
• Positive Sentiment: Alphabet’s AI infrastructure strategy is expanding through long-term power and data-center investments, including reported Nordic buildouts and nuclear and microgrid arrangements. Securing reliable electricity could help address a major constraint on future AI and cloud capacity.
• Neutral Sentiment: GOOG benefited from broader technology-sector strength, with gains in major holdings helping lift the SPY and QQQ exchange-traded funds. This provides market support but is not a company-specific catalyst.
• Neutral Sentiment: A reported increase in short interest showed zero shares outstanding and a zero-day days-to-cover ratio, an internally inconsistent data point that offers no reliable trading signal.
• Negative Sentiment: Several law firms are promoting a securities class action alleging that Alphabet misled investors about Gemini development and AI issues during the May 19–July 16 class period. The lawsuits could create legal costs and reputational risk, although the announcements themselves do not establish liability. Rosen Alphabet securities class action announcement

Analysts Set New Price Targets

GOOG has been the topic of a number of recent research reports. HSBC set a $515.00 price target on shares of Alphabet in a report on Friday, August 14th. Barclays reissued an “overweight” rating and set a $425.00 target price (up from $405.00) on shares of Alphabet in a research report on Thursday, July 23rd. DA Davidson reduced their price target on Alphabet from $375.00 to $350.00 and set a “neutral” rating for the company in a research report on Thursday, July 23rd. Roth Capital boosted their price target on Alphabet from $435.00 to $440.00 and gave the stock a “buy” rating in a research report on Thursday, July 23rd. Finally, Oppenheimer reiterated an “outperform” rating and set a $400.00 price target (down from $445.00) on shares of Alphabet in a research note on Thursday, July 23rd. Six investment analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and three have assigned a Hold rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Buy” and a consensus price target of $421.95.

About Alphabet

Alphabet Inc is a technology holding company best known as the parent company of Google. Established in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, innovation and emerging industries. Sundar Pichai serves as Alphabet’s chief executive officer and also leads Google.

Google is Alphabet’s primary business and operates an internet ecosystem that includes Google Search, online advertising, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos.