Comparing Thor Industries (NYSE:THO) and Volcon (NASDAQ:EMPD)

Thor Industries (NYSE:THO) and Volcon (NASDAQ:EMPD) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, profitability, institutional ownership, dividends, valuation and risk.

Analyst Ratings

This is a breakdown of recent ratings for Thor Industries and Volcon, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Thor Industries	1	10	3	0	2.14
Volcon	1	1	1	1	2.50

Thor Industries presently has a consensus price target of $85.67, suggesting a potential upside of 33.12%. Volcon has a consensus price target of $6.00, suggesting a potential upside of 92.93%. Given Volcon’s stronger consensus rating and higher possible upside, analysts plainly believe Volcon is more favorable than Thor Industries.

Volatility & Risk

Thor Industries has a beta of 1.43, indicating that its stock price is 43% more volatile than the S&P 500. Comparatively, Volcon has a beta of -0.35, indicating that its stock price is 135% less volatile than the S&P 500.

Insider & Institutional Ownership

96.7% of Thor Industries shares are owned by institutional investors. 4.7% of Thor Industries shares are owned by insiders. Comparatively, 0.1% of Volcon shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Thor Industries and Volcon”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Thor Industries	$9.61 billion	0.35	$177.54 million	$3.39	18.98
Volcon	$980,000.00	89.36	-$150.05 million	($1.05)	-2.96

Thor Industries has higher revenue and earnings than Volcon. Volcon is trading at a lower price-to-earnings ratio than Thor Industries, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Thor Industries and Volcon’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Thor Industries	1.85%	3.76%	2.30%
Volcon	-43,296.70%	-58.08%	-45.39%

Summary

Thor Industries beats Volcon on 11 of the 15 factors compared between the two stocks.

About Thor Industries

THOR Industries, Inc. designs, manufactures, and sells recreational vehicles (RVs), and related parts and accessories in the United States, Canada, and Europe. The company offers travel trailers; gasoline and diesel Class A, Class B, and Class C motorhomes; conventional travel trailers and fifth wheels; luxury fifth wheels; and motorcaravans, caravans, campervans, and urban vehicles. It also provides aluminum extrusion and specialized component products to RV and other manufacturers. The company provides its products through independent and non-franchise dealers. THOR Industries, Inc. was incorporated in 1980 and is based in Elkhart, Indiana.

About Volcon

Volcon, Inc. develops, manufactures, and sells electric off road powersport vehicles in the United States. It provides electric two and four-wheel motorcycles, and utility terrain vehicles through its dealers. The company also offers a line of upgrades and accessories. Its products are designed for family off-road adventures, and work on the farm and fun transport around private land applications. The company was formerly known as Frog ePowersports, Inc. and changed its name to Volcon, Inc. in October 2020. Volcon, Inc. was incorporated in 2020 and is based in Round Rock, Texas.