Contrasting Cracker Barrel Old Country Store (NASDAQ:CBRL) & Genius Sports (NYSE:GENI)

Genius Sports (NYSE:GENI) and Cracker Barrel Old Country Store (NASDAQ:CBRL) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, dividends, earnings, valuation, profitability, risk and institutional ownership.

Insider & Institutional Ownership

81.9% of Genius Sports shares are held by institutional investors. Comparatively, 96.0% of Cracker Barrel Old Country Store shares are held by institutional investors. 16.6% of Genius Sports shares are held by insiders. Comparatively, 1.4% of Cracker Barrel Old Country Store shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of current ratings for Genius Sports and Cracker Barrel Old Country Store, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Genius Sports	2	2	15	1	2.75
Cracker Barrel Old Country Store	3	4	3	2	2.33

Genius Sports presently has a consensus target price of $11.25, indicating a potential upside of 95.82%. Cracker Barrel Old Country Store has a consensus target price of $50.86, indicating a potential downside of 3.35%. Given Genius Sports’ stronger consensus rating and higher probable upside, equities research analysts clearly believe Genius Sports is more favorable than Cracker Barrel Old Country Store.

Profitability

This table compares Genius Sports and Cracker Barrel Old Country Store’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Genius Sports	-22.99%	-23.83%	-12.68%
Cracker Barrel Old Country Store	0.95%	4.01%	0.86%

Earnings and Valuation

This table compares Genius Sports and Cracker Barrel Old Country Store”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Genius Sports	$669.49 million	2.11	-$111.58 million	($0.68)	-8.45
Cracker Barrel Old Country Store	$3.32 billion	0.35	$31.67 million	$1.40	37.59

Cracker Barrel Old Country Store has higher revenue and earnings than Genius Sports. Genius Sports is trading at a lower price-to-earnings ratio than Cracker Barrel Old Country Store, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Genius Sports has a beta of 1.88, meaning that its stock price is 88% more volatile than the S&P 500. Comparatively, Cracker Barrel Old Country Store has a beta of 1.19, meaning that its stock price is 19% more volatile than the S&P 500.

Summary

Cracker Barrel Old Country Store beats Genius Sports on 9 of the 15 factors compared between the two stocks.

About Genius Sports

Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns, such as data-driven personalized ad creative; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company was founded in 2001 and is headquartered in London, the United Kingdom.

About Cracker Barrel Old Country Store

Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company's restaurants serve breakfast, lunch, and dinner daily, as well as dine-in, pick-up, and delivery services. Its gift shop offers various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, food, cookware, and various other gift items, as well as various candies, preserves, and other food items. The company was incorporated in 1969 and is headquartered in Lebanon, Tennessee.