Analysts’ Weekly Ratings Updates for Booking (BKNG)

A number of research firms have changed their ratings and price targets for Booking (NASDAQ: BKNG):

• 9/24/2026 – Booking had its “market perform” rating reaffirmed by Citigroup Inc..
• 9/24/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 9/16/2026 – Booking was given a new $230.00 price target by Morgan Stanley. They now have an “overweight” rating on the stock.
• 9/14/2026 – Booking was upgraded by TD Cowen to “strong-buy”.
• 9/1/2026 – Booking is now covered by Rosenblatt Securities. They set a “buy” rating and a $245.00 price target on the stock.
• 8/31/2026 – Booking was upgraded by Rosenblatt Securities to “strong-buy”.
• 8/27/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 8/26/2026 – Booking had its “hold (c+)” rating reaffirmed by Weiss Ratings.
• 8/26/2026 – Booking had its “market perform” rating reaffirmed by Sanford C. Bernstein. They now have a $188.00 price target on the stock.
• 8/24/2026 – Booking had its “outperform” rating reaffirmed by Evercore Inc. They now have a $270.00 price target on the stock.
• 8/10/2026 – Booking had its price target raised by Argus from $210.00 to $245.00. They now have a “buy” rating on the stock.
• 8/6/2026 – Booking had its “positive” rating reaffirmed by Susquehanna. They now have a $240.00 price target on the stock.
• 8/6/2026 – Booking was given a new $240.00 price target by DA Davidson.
• 8/5/2026 – Booking was given a new $242.00 price target by Truist Financial Corporation.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $230.00 price target on the stock.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by B. Riley Financial, Inc.. They now have a $274.00 price target on the stock, up from $264.00.
• 8/5/2026 – Booking had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc.. They now have a $240.00 price target on the stock, up from $215.00.
• 8/5/2026 – Booking was given a new $240.00 price target by Mizuho.
• 8/5/2026 – Booking was given a new $230.00 price target by Robert W. Baird.
• 8/5/2026 – Booking had its “neutral” rating reaffirmed by Piper Sandler. They now have a $215.00 price target on the stock, up from $195.00.
• 8/5/2026 – Booking was given a new $220.00 price target by Wells Fargo & Company. They now have an “equal weight” rating on the stock.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by Citigroup Inc.. They now have a $236.00 price target on the stock, up from $225.00.
• 8/5/2026 – Booking had its “outperform” rating reaffirmed by BMO Capital Markets. They now have a $250.00 price target on the stock, up from $240.00.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by Bank of America Corporation. They now have a $234.00 price target on the stock.
• 8/5/2026 – Booking had its price target raised by UBS Group AG from $266.00 to $274.00. They now have a “buy” rating on the stock.
• 8/5/2026 – Booking had its price target raised by Benchmark Co. from $220.00 to $250.00. They now have a “buy” rating on the stock.
• 8/5/2026 – Booking had its price target raised by Wedbush from $211.00 to $247.00. They now have an “outperform” rating on the stock.
• 8/5/2026 – Booking had its price target raised by Cantor Fitzgerald from $175.00 to $220.00. They now have a “neutral” rating on the stock.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 7/30/2026 – Booking had its price target raised by UBS Group AG from $249.00 to $266.00. They now have a “buy” rating on the stock.
• 7/28/2026 – Booking had its “market perform” rating reaffirmed by Citigroup Inc..

Booking Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 30th. Investors of record on Friday, September 11th will be issued a $0.42 dividend. This represents a $1.68 annualized dividend and a dividend yield of 1.0%. The ex-dividend date is Friday, September 11th. Booking’s payout ratio is currently 18.58%.

Insider Activity

In related news, Director Robert Mylod, Jr. sold 5,000 shares of the firm’s stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $200.00, for a total transaction of $1,000,000.00. Following the completion of the transaction, the director directly owned 16,000 shares in the company, valued at $3,200,000. This trade represents a 23.81% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Peter Millones, Jr. sold 50,050 shares of Booking stock in a transaction dated Monday, August 17th. The shares were sold at an average price of $207.59, for a total value of $10,389,879.50. Following the completion of the transaction, the vice president directly owned 375,025 shares of the company’s stock, valued at approximately $77,851,439.75. This represents a 11.77% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 83,050 shares of company stock worth $17,182,274 in the last quarter. Insiders own 0.17% of the company’s stock.

Booking Holdings Inc is a global provider of online travel and related services. The company connects consumers with accommodations, flights, rental cars, restaurants and travel experiences through a portfolio of digital brands and websites.

Its principal brands include Booking.com, which offers lodging, transportation and travel experiences; Priceline, which provides online booking services for hotels, flights, rental cars and vacation packages; Agoda, which focuses primarily on travel bookings in Asia and other international markets; KAYAK, a travel metasearch engine; OpenTable, a restaurant reservation and management platform; and Rentalcars.com, a global car rental service.

Booking Holdings serves customers, travel providers and restaurants across numerous countries and regions, with a particularly extensive international presence.