Insider Selling: Similarweb (NYSE:SMWB) CEO Sells $309,375.00 in Stock

Posted by Ethan Ryder on Sep 25th, 2026

Similarweb Ltd. (NYSE:SMWB – Get Free Report) CEO Or Offer sold 37,500 shares of the firm’s stock in a transaction dated Friday, September 18th. The shares were sold at an average price of $8.25, for a total value of $309,375.00. Following the sale, the chief executive officer owned 4,139,881 shares in the company, valued at $34,154,018.25. The trade was a 0.90% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Or Offer also recently made the following trade(s):

On Wednesday, September 23rd, Or Offer sold 28,400 shares of Similarweb stock. The shares were sold at an average price of $8.54, for a total transaction of $242,536.00.
On Tuesday, September 22nd, Or Offer sold 34,500 shares of Similarweb stock. The shares were sold at an average price of $8.38, for a total transaction of $289,110.00.
On Monday, September 21st, Or Offer sold 32,200 shares of Similarweb stock. The shares were sold at an average price of $8.40, for a total value of $270,480.00.
On Thursday, September 17th, Or Offer sold 30,400 shares of Similarweb stock. The stock was sold at an average price of $8.35, for a total value of $253,840.00.
On Wednesday, September 16th, Or Offer sold 45,719 shares of Similarweb stock. The shares were sold at an average price of $8.40, for a total transaction of $384,039.60.
On Monday, September 14th, Or Offer sold 52,900 shares of Similarweb stock. The stock was sold at an average price of $8.54, for a total transaction of $451,766.00.
On Tuesday, September 15th, Or Offer sold 26,691 shares of Similarweb stock. The stock was sold at an average price of $8.53, for a total value of $227,674.23.
On Friday, September 11th, Or Offer sold 59,000 shares of Similarweb stock. The shares were sold at an average price of $8.05, for a total transaction of $474,950.00.
On Thursday, September 10th, Or Offer sold 59,200 shares of Similarweb stock. The shares were sold at an average price of $8.06, for a total transaction of $477,152.00.
On Wednesday, September 9th, Or Offer sold 86,300 shares of Similarweb stock. The shares were sold at an average price of $8.06, for a total transaction of $695,578.00.

Similarweb Price Performance

SMWB stock opened at $7.53 on Friday. Similarweb Ltd. has a 1 year low of $2.22 and a 1 year high of $9.75. The firm has a 50-day moving average of $8.01 and a 200 day moving average of $5.33. The company has a market cap of $659.80 million, a P/E ratio of -30.13 and a beta of 1.21.

Similarweb (NYSE:SMWB – Get Free Report) last released its earnings results on Wednesday, August 12th. The company reported $0.06 earnings per share for the quarter. Similarweb had a negative net margin of 7.37% and a negative return on equity of 19.81%. The firm had revenue of $77.19 million for the quarter.

Wall Street Analysts Forecast Growth

Several research analysts have issued reports on SMWB shares. Northland Securities raised Similarweb from a “market perform” rating to an “outperform” rating and raised their target price for the stock from $5.00 to $10.00 in a research report on Wednesday, August 12th. Wall Street Zen cut shares of Similarweb from a “strong-buy” rating to a “buy” rating in a research note on Saturday, September 12th. Citigroup raised their price objective on shares of Similarweb from $7.00 to $9.00 and gave the stock a “neutral” rating in a report on Thursday, August 13th. Weiss Ratings restated a “sell (e+)” rating on shares of Similarweb in a research report on Wednesday, August 12th. Finally, Oppenheimer upped their target price on shares of Similarweb from $7.00 to $8.50 and gave the company an “outperform” rating in a report on Wednesday, August 5th. Five research analysts have rated the stock with a Buy rating, four have given a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Hold” and an average target price of $9.71.

Check Out Our Latest Stock Analysis on SMWB

Key Similarweb News

Here are the key news stories impacting Similarweb this week:

Positive Sentiment: Incoming CEO Michael Akkerman brings nearly 20 years of senior operating and C-level experience, including in digital advertising, potentially supporting Similarweb’s next phase of growth. Similarweb Names Michael Akkerman as New Chief Executive Officer
Neutral Sentiment: Analyst sentiment remains mixed but includes several bullish ratings. The consensus target price is $9.71, with five Buy, four Hold and one Sell rating; recent targets range from $8.50 to $11.00. Or Offer Sells 32,200 Shares of Similarweb Stock
Neutral Sentiment: Institutional ownership and recent purchases by firms including Wellington Management and Renaissance Technologies indicate continued interest in the digital-intelligence software company, although these holdings are not a direct response to the CEO announcement. Or Offer Sells 32,200 Shares of Similarweb Stock
Negative Sentiment: The founder’s departure after nearly two decades may raise concerns about strategy, execution and leadership continuity. The announcement appears to be the primary catalyst behind the stock’s decline and the temporary trading halt. Acciones de SimilarWeb caen tras anuncio de nuevo CEO
Negative Sentiment: Or Offer has sold shares repeatedly under a pre-arranged Rule 10b5-1 plan, including 95,100 shares across September 21–23 for roughly $802,000. While planned sales do not necessarily signal deteriorating fundamentals, the continued insider selling may weigh on sentiment during the transition. Similarweb Appoints Michael Akkerman As CEO Effective November 2

Institutional Trading of Similarweb

Institutional investors have recently made changes to their positions in the business. Wellington Management Group LLP increased its position in shares of Similarweb by 22.2% during the second quarter. Wellington Management Group LLP now owns 3,624,685 shares of the company’s stock worth $22,219,000 after purchasing an additional 657,928 shares in the last quarter. Renaissance Technologies LLC lifted its holdings in Similarweb by 104.6% in the 1st quarter. Renaissance Technologies LLC now owns 739,673 shares of the company’s stock valued at $1,931,000 after purchasing an additional 378,200 shares in the last quarter. Militia Capital Management LLC acquired a new stake in Similarweb during the 1st quarter worth $616,000. Lavelle Capital LP acquired a new stake in Similarweb during the 1st quarter worth $529,000. Finally, Persistent Asset Partners Ltd purchased a new stake in shares of Similarweb during the fourth quarter worth $1,348,000. Hedge funds and other institutional investors own 57.59% of the company’s stock.

Similarweb Company Profile

(Get Free Report)

Similarweb Ltd. is a digital intelligence company that provides data and analytics about online activity. Its platform helps organizations analyze website and mobile application performance, understand audience behavior, evaluate competitors, and identify trends across digital markets.

The company’s products support a range of business functions, including marketing, sales, market research, search engine optimization, investor research and business development. Similarweb combines data from multiple sources to provide insights into web traffic, mobile app usage, customer engagement, acquisition channels and industry positioning.

Founded in 2007, Similarweb serves businesses, agencies, financial institutions and other organizations in markets around the world.