Cantor Fitzgerald Forecasts Strong Price Appreciation for ServiceNow (NYSE:NOW) Stock

ServiceNow (NYSE:NOW) had its price target lifted by analysts at Cantor Fitzgerald from $141.00 to $174.00 in a research note issued on Monday, MarketBeat.com reports. The firm currently has an “overweight” rating on the information technology services provider’s stock. Cantor Fitzgerald’s price target points to a potential upside of 26.84% from the company’s previous close.

Other research analysts also recently issued research reports about the company. Needham & Company LLC increased their target price on ServiceNow from $115.00 to $155.00 and gave the stock a “buy” rating in a report on Friday, September 11th. UBS Group set a $248.00 price target on ServiceNow in a research report on Thursday, July 23rd. Truist Financial raised their price objective on ServiceNow from $120.00 to $130.00 and gave the stock a “buy” rating in a research note on Thursday, July 9th. CLSA began coverage on shares of ServiceNow in a report on Monday, July 20th. They issued an “underperform” rating and a $72.00 price objective for the company. Finally, KeyCorp reiterated an “underweight” rating on shares of ServiceNow in a research note on Tuesday, July 21st. One analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have given a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat, ServiceNow currently has a consensus rating of “Moderate Buy” and a consensus target price of $146.51.

ServiceNow Price Performance

NOW opened at $137.18 on Monday. The company has a market capitalization of $141.85 billion, a P/E ratio of 85.74, a PEG ratio of 2.53 and a beta of 0.97. The company has a 50-day moving average of $124.54 and a 200-day moving average of $110.47. The company has a debt-to-equity ratio of 0.43, a quick ratio of 0.70 and a current ratio of 0.70. ServiceNow has a 1-year low of $81.24 and a 1-year high of $194.73.

ServiceNow (NYSE:NOW) last issued its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 EPS for the quarter, topping the consensus estimate of $0.86 by $0.04. The business had revenue of $3.99 billion for the quarter, compared to analysts’ expectations of $3.93 billion. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The company’s quarterly revenue was up 24.0% compared to the same quarter last year. During the same quarter last year, the company posted $0.81 earnings per share. Equities analysts expect that ServiceNow will post 2.22 EPS for the current fiscal year.

Insider Buying and Selling at ServiceNow

In related news, insider Paul Fipps sold 2,034 shares of the stock in a transaction dated Monday, August 31st. The shares were sold at an average price of $147.87, for a total value of $300,767.58. Following the sale, the insider owned 18,305 shares of the company’s stock, valued at $2,706,760.35. This trade represents a 10.00% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Jacqueline P. Canney sold 7,847 shares of ServiceNow stock in a transaction dated Friday, August 28th. The shares were sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the completion of the sale, the insider owned 30,042 shares in the company, valued at approximately $4,145,796. This represents a 20.71% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 14,081 shares of company stock worth $1,937,904. 0.34% of the stock is owned by insiders.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently bought and sold shares of the company. Norges Bank bought a new stake in shares of ServiceNow during the fourth quarter worth $2,020,992,000. Moors & Cabot Inc. raised its holdings in shares of ServiceNow by 387.7% in the fourth quarter. Moors & Cabot Inc. now owns 45,630 shares of the information technology services provider’s stock valued at $6,990,000 after buying an additional 36,274 shares during the last quarter. Bank of Nova Scotia lifted its position in ServiceNow by 53.3% during the 1st quarter. Bank of Nova Scotia now owns 1,018,036 shares of the information technology services provider’s stock worth $106,436,000 after buying an additional 353,749 shares in the last quarter. Huntington National Bank lifted its position in ServiceNow by 397.1% during the 4th quarter. Huntington National Bank now owns 544,257 shares of the information technology services provider’s stock worth $83,375,000 after buying an additional 434,761 shares in the last quarter. Finally, Sapient Capital LLC grew its holdings in ServiceNow by 266.0% during the 2nd quarter. Sapient Capital LLC now owns 77,661 shares of the information technology services provider’s stock worth $7,710,000 after acquiring an additional 56,444 shares during the last quarter. Institutional investors own 87.18% of the company’s stock.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Higher analyst price target: Cantor Fitzgerald raised its ServiceNow price target from $141 to $174 and reiterated an “overweight” rating, implying substantial potential upside. Cantor Fitzgerald Boosts ServiceNow Price Target
• Positive Sentiment: AI demand and partnerships: ServiceNow is benefiting from strong demand for its workflow platform, cross-selling opportunities and partnerships with major technology companies. The company’s expanded ecosystem has reportedly prompted management to raise the midpoint of its 2026 subscription-revenue outlook, strengthening the growth narrative. AI Alliances and Raised Targets
• Positive Sentiment: Expanded enterprise AI functionality: Xapien is integrating its AI-native, sourced due-diligence capabilities directly into ServiceNow workflows for onboarding and third-party-risk management. The partnership could increase the platform’s usefulness and support adoption of its risk and compliance products. Xapien Partners With ServiceNow
• Positive Sentiment: Improved software-sector sentiment: Falling Treasury yields and reduced concerns about U.S.-China tensions helped support enterprise software stocks by easing pressure on long-duration growth valuations. Software Stocks and Falling Treasury Yields
• Neutral Sentiment: Brokerages have assigned ServiceNow a consensus “Moderate Buy” rating, while comparisons with Salesforce characterize NOW as the faster-growing company with a more defensible market position, but Salesforce as the cheaper and more established cash generator. Salesforce vs. ServiceNow
• Negative Sentiment: ServiceNow trades at a demanding valuation, and investors remain divided over whether its AI strategy can outpace Salesforce, Microsoft and Atlassian. That valuation sensitivity and competitive uncertainty may be restraining the stock despite strong operating momentum. ServiceNow Workflow Demand and Competition

ServiceNow Company Profile

ServiceNow, Inc is a cloud-based enterprise software company that provides digital workflow and automation solutions. Its Now Platform enables organizations to manage and connect business processes across information technology, customer service, human resources, finance, legal operations and other departments.

The company’s products and services include IT service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance management, strategic portfolio management and application development tools.