Recent Investment Analysts’ Ratings Changes for Urban Outfitters (URBN)

Urban Outfitters (NASDAQ: URBN) recently received a number of ratings updates from brokerages and research firms:

• 9/8/2026 – Urban Outfitters is now covered by BMO Capital Markets. They set a “market perform” rating and a $80.00 price target on the stock.
• 9/8/2026 – Urban Outfitters is now covered by BMO Capital Markets. They set a “market perform” rating and a $80.00 price target on the stock.
• 9/8/2026 – Urban Outfitters was downgraded by Weiss Ratings from “buy (b)” to “buy (b-)”.
• 9/8/2026 – Urban Outfitters was upgraded by BMO Capital Markets to “hold”.
• 8/31/2026 – Urban Outfitters was downgraded by Wall Street Zen from “buy” to “hold”.
• 8/28/2026 – Urban Outfitters had its “neutral” rating reaffirmed by Citigroup Inc..
• 8/27/2026 – Urban Outfitters had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $90.00 price target on the stock.
• 8/27/2026 – Urban Outfitters had its price target raised by UBS Group AG from $80.00 to $82.00. They now have a “neutral” rating on the stock.
• 8/27/2026 – Urban Outfitters had its price target raised by Barclays PLC from $100.00 to $102.00. They now have an “overweight” rating on the stock.
• 8/27/2026 – Urban Outfitters had its price target raised by Wells Fargo & Company from $75.00 to $80.00. They now have an “equal weight” rating on the stock.
• 8/24/2026 – Urban Outfitters was upgraded by Weiss Ratings from “buy (b-)” to “buy (b)”.
• 8/23/2026 – Urban Outfitters was upgraded by Wall Street Zen from “hold” to “buy”.
• 8/18/2026 – Urban Outfitters had its price target raised by JPMorgan Chase & Co. from $97.00 to $110.00. They now have an “overweight” rating on the stock.
• 8/15/2026 – Urban Outfitters was downgraded by Wall Street Zen from “buy” to “hold”.
• 8/14/2026 – Urban Outfitters was downgraded by Zacks Research from “strong-buy” to “hold”.
• 8/12/2026 – Urban Outfitters had its price target raised by Jefferies Financial Group Inc. from $72.00 to $79.00. They now have a “hold” rating on the stock.
• 8/7/2026 – Urban Outfitters was downgraded by Weiss Ratings from “buy (b)” to “buy (b-)”.

Insider Transactions at Urban Outfitters

In other news, CEO Tricia Smith sold 3,500 shares of the company’s stock in a transaction that occurred on Friday, September 18th. The shares were sold at an average price of $75.95, for a total value of $265,825.00. Following the completion of the sale, the chief executive officer directly owned 30,112 shares of the company’s stock, valued at approximately $2,287,006.40. This represents a 10.41% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, CFO Melanie Marein-Efron sold 5,700 shares of the stock in a transaction that occurred on Friday, September 4th. The shares were sold at an average price of $80.75, for a total transaction of $460,275.00. Following the completion of the transaction, the chief financial officer owned 11,323 shares of the company’s stock, valued at $914,332.25. This trade represents a 33.48% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. 32.10% of the stock is currently owned by insiders.

Urban Outfitters, Inc is a lifestyle retail company that operates a portfolio of consumer brands serving younger and fashion-conscious customers. Its primary brands include Urban Outfitters, Anthropologie, Free People, FP Movement and Terrain, each offering a distinct combination of apparel, accessories, beauty products, home furnishings and related lifestyle merchandise.

The company also operates Nuuly, a clothing rental and subscription service, as well as food and beverage and hospitality concepts connected with select retail locations.