Creative Realities (NASDAQ:CREX) Trading Down 1.9% – Here’s Why

Creative Realities, Inc. (NASDAQ:CREX)’s share price fell 1.9% during mid-day trading on Friday . The company traded as low as $2.60 and last traded at $2.64. Approximately 25,523 shares were traded during mid-day trading, a decline of 11% from the average daily volume of 28,838 shares. The stock had previously closed at $2.69.

Wall Street Analyst Weigh In

A number of equities research analysts have recently commented on CREX shares. Alliance Global Partners reiterated a “buy” rating on shares of Creative Realities in a report on Friday, July 24th. LADENBURG THALM/SH SH upped their price objective on Creative Realities from $7.50 to $8.00 and gave the company a “buy” rating in a research report on Friday, August 14th. Zacks Research upgraded Creative Realities from a “strong sell” rating to a “hold” rating in a research note on Wednesday, August 26th. Finally, Weiss Ratings restated a “sell (d-)” rating on shares of Creative Realities in a research note on Friday, July 17th. Two equities research analysts have rated the stock with a Buy rating, one has given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, Creative Realities has an average rating of “Hold” and an average target price of $8.00.

Creative Realities Trading Down 1.9%

The stock has a 50 day moving average of $3.00 and a 200-day moving average of $3.48. The company has a current ratio of 0.90, a quick ratio of 0.75 and a debt-to-equity ratio of 2.35. The company has a market capitalization of $35.72 million, a P/E ratio of -1.25 and a beta of 1.51.

Creative Realities (NASDAQ:CREX) last posted its quarterly earnings results on Wednesday, August 12th. The company reported ($0.41) EPS for the quarter, missing analysts’ consensus estimates of ($0.29) by ($0.12). The business had revenue of $21.51 million during the quarter, compared to analysts’ expectations of $21.73 million. Creative Realities had a negative return on equity of 88.21% and a negative net margin of 29.29%. On average, research analysts predict that Creative Realities, Inc. will post 0.31 EPS for the current year.

Insiders Place Their Bets

In other Creative Realities news, CEO Richard C. Mills purchased 200,000 shares of Creative Realities stock in a transaction that occurred on Tuesday, June 30th. The shares were bought at an average price of $3.50 per share, for a total transaction of $700,000.00. Following the completion of the transaction, the chief executive officer owned 952,601 shares of the company’s stock, valued at approximately $3,334,103.50. This trade represents a 26.57% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, CFO Tamra L. Koshewa bought 28,571 shares of the firm’s stock in a transaction dated Tuesday, June 30th. The shares were acquired at an average price of $3.50 per share, for a total transaction of $99,998.50. Following the completion of the transaction, the chief financial officer directly owned 28,571 shares in the company, valued at approximately $99,998.50. This represents a ? increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Company insiders own 26.77% of the company’s stock.

Hedge Funds Weigh In On Creative Realities

A number of large investors have recently bought and sold shares of the business. AWM Investment Company Inc. purchased a new position in shares of Creative Realities during the 2nd quarter valued at approximately $826,000. BlackRock Inc. purchased a new position in Creative Realities during the second quarter valued at $133,000. Dimensional Fund Advisors LP grew its position in shares of Creative Realities by 13.5% in the first quarter. Dimensional Fund Advisors LP now owns 54,890 shares of the company’s stock valued at $189,000 after purchasing an additional 6,513 shares during the period. Finally, North Star Investment Management Corp. purchased a new stake in shares of Creative Realities during the first quarter worth about $550,000. Institutional investors own 41.32% of the company’s stock.

About Creative Realities

Creative Realities, Inc (NASDAQ: CREX) provides digital marketing technology and customer-experience solutions for businesses and organizations. Its services are designed to help clients communicate with customers through digital signage, in-store media, interactive displays and other connected digital experiences.

The company offers strategy, creative development, software, hardware integration, content management, installation and ongoing support. Its solutions can include menu boards, promotional displays, interactive kiosks, self-service technology, digital merchandising and audience or media analytics.

Creative Realities serves organizations across industries such as retail, restaurants, entertainment, sports and venues, financial services, healthcare and transportation.