e.l.f. Beauty (NYSE:ELF – Get Free Report) and Synergy CHC (NASDAQ:SNYR – Get Free Report) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, institutional ownership, earnings, profitability and valuation.
Earnings and Valuation
This table compares e.l.f. Beauty and Synergy CHC”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| e.l.f. Beauty | $1.64 billion | 3.36 | $26.32 million | $1.00 | 93.28 |
| Synergy CHC | $30.38 million | 0.14 | -$12.34 million | ($1.40) | -0.20 |
Analyst Recommendations
This is a summary of recent ratings and recommmendations for e.l.f. Beauty and Synergy CHC, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| e.l.f. Beauty | 1 | 6 | 11 | 1 | 2.63 |
| Synergy CHC | 1 | 1 | 2 | 0 | 2.25 |
e.l.f. Beauty presently has a consensus target price of $96.75, suggesting a potential upside of 3.72%. Synergy CHC has a consensus target price of $6.25, suggesting a potential upside of 2,177.70%. Given Synergy CHC’s higher probable upside, analysts clearly believe Synergy CHC is more favorable than e.l.f. Beauty.
Volatility & Risk
e.l.f. Beauty has a beta of 1.6, suggesting that its share price is 60% more volatile than the S&P 500. Comparatively, Synergy CHC has a beta of -0.25, suggesting that its share price is 125% less volatile than the S&P 500.
Institutional and Insider Ownership
92.4% of e.l.f. Beauty shares are held by institutional investors. 3.5% of e.l.f. Beauty shares are held by insiders. Comparatively, 32.9% of Synergy CHC shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares e.l.f. Beauty and Synergy CHC’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| e.l.f. Beauty | 3.38% | 14.07% | 6.81% |
| Synergy CHC | -60.02% | N/A | -30.30% |
Summary
e.l.f. Beauty beats Synergy CHC on 13 of the 15 factors compared between the two stocks.
About e.l.f. Beauty
e.l.f. Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce, national retailers and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded in 2004 and is headquartered in Oakland, CA.
About Synergy CHC
Synergy CHC Corp. engages in the marketing and distribution of branded health and wellness products. The company was founded on December 29, 2010 and is headquartered in Westbrook, ME.
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