Contrasting SharkNinja (NYSE:SN) and Hamilton Beach Brands (NYSE:HBB)

SharkNinja (NYSE:SN) and Hamilton Beach Brands (NYSE:HBB) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, risk, earnings, institutional ownership, analyst recommendations and valuation.

Earnings and Valuation

This table compares SharkNinja and Hamilton Beach Brands”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SharkNinja	$6.40 billion	3.73	$701.37 million	$4.90	34.60
Hamilton Beach Brands	$606.85 million	0.69	$26.45 million	$4.25	7.34

SharkNinja has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares SharkNinja and Hamilton Beach Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SharkNinja	10.06%	27.79%	14.19%
Hamilton Beach Brands	9.41%	30.70%	14.62%

Institutional and Insider Ownership

34.8% of SharkNinja shares are owned by institutional investors. Comparatively, 50.5% of Hamilton Beach Brands shares are owned by institutional investors. 40.8% of SharkNinja shares are owned by company insiders. Comparatively, 39.0% of Hamilton Beach Brands shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Risk & Volatility

SharkNinja has a beta of 1.24, meaning that its share price is 24% more volatile than the S&P 500. Comparatively, Hamilton Beach Brands has a beta of 0.29, meaning that its share price is 71% less volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and recommmendations for SharkNinja and Hamilton Beach Brands, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SharkNinja	0	1	12	0	2.92
Hamilton Beach Brands	0	0	1	0	3.00

SharkNinja presently has a consensus price target of $188.59, suggesting a potential upside of 11.23%. Given SharkNinja’s higher possible upside, equities analysts plainly believe SharkNinja is more favorable than Hamilton Beach Brands.

Summary

SharkNinja beats Hamilton Beach Brands on 10 of the 14 factors compared between the two stocks.

About SharkNinja

SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers worldwide. It offers cleaning appliances, including corded and cordless vacuums, including handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, toasters and bakeware; food preparation appliances comprising blenders, food processors, ice cream makers, and juicers; and beauty appliances, such as hair dryers and stylers, as well as home environment products comprising air purifiers and humidifiers. The company sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under the Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.

About Hamilton Beach Brands

Hamilton Beach Brands Holding Company, together with its subsidiaries, designs, markets, and distributes small electric household and specialty housewares appliances in the United States and internationally. It offers air fryers, blenders, coffee makers, food processors, indoor electric grills, irons, juicers, mixers, slow cookers, toasters, and toaster ovens. The company also provides consumer products under the Hamilton Beach and Proctor Silex brands; products under the Hamilton Beach Professional in the premium market; farm-to-table and field-to-table food processing equipment under the Weston brand; countertop appliances under the Wolf Gourmet brand; garment care products under the CHI brand; cocktail delivery system under the Bartesian brand; air purifiers under the Clorox and TrueAir brands; and water filtration systems under the Brita brand. In addition, it offers injection care management system under the Hamilton Beach Health brand; and commercial products under the Hamilton Beach Commercial and the Proctor Silex Commercial brands, as well as supplies private label products. The company sells its products through a network of mass merchandisers, e-commerce retailers, national department stores, variety store and drug store chains, specialty home retailers, distributors, restaurants, fast food chains, bars, hotels, and other retail outlets. Hamilton Beach Brands Holding Company was founded in 1904 and is headquartered in Glen Allen, Virginia.