Planet Fitness, Inc. (NYSE:PLNT) Given Average Rating of “Moderate Buy” by Brokerages

Planet Fitness, Inc. (NYSE:PLNT) has been assigned an average recommendation of “Moderate Buy” from the twenty-two brokerages that are presently covering the stock, MarketBeat.com reports. One analyst has rated the stock with a sell recommendation, nine have given a hold recommendation, eleven have assigned a buy recommendation and one has given a strong buy recommendation to the company. The average 12-month price objective among brokers that have covered the stock in the last year is $70.2368.

A number of research firms have recently weighed in on PLNT. Weiss Ratings cut Planet Fitness from a “hold (c-)” rating to a “sell (d+)” rating in a report on Thursday, June 18th. Canaccord Genuity Group increased their price objective on Planet Fitness from $80.00 to $82.00 and gave the company a “buy” rating in a research note on Monday, July 20th. Robert W. Baird set a $72.00 price objective on Planet Fitness in a research note on Friday, August 7th. Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and set a $55.00 price objective on shares of Planet Fitness in a research report on Wednesday, July 22nd. Finally, Roth Capital reduced their target price on shares of Planet Fitness from $109.00 to $64.00 and set a “buy” rating on the stock in a report on Wednesday, May 20th.

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

• Neutral Sentiment: Multiple law firms publicized the same federal securities class action and urged investors to seek lead-plaintiff status by September 14, 2026. The notices generally cover investors who purchased Planet Fitness securities between November 6, 2025, and May 6, 2026, meaning the numerous releases appear largely duplicative rather than evidence of separate new lawsuits. Kaplan Fox class action announcement
• Negative Sentiment: The lawsuit alleges violations of Sections 10(b) and 20(a) of the Securities Exchange Act and SEC Rule 10b-5. Although the allegations have not been proven, the case creates potential legal costs, management distraction, and uncertainty regarding any eventual damages or settlement, which can weigh on investor sentiment. DJS Law Group lawsuit announcement
• Negative Sentiment: The unusually high volume of nearly identical alerts from Kaplan Fox, Bragar Eagel & Squire, Faruqi & Faruqi, Rosen, Pomerantz, Bernstein Liebhard, SBS, and other firms keeps the alleged securities-fraud claims prominent in the market through the deadline. This may increase near-term headline volatility even though the releases provide no new financial information. Kaplan Fox investor alert

Planet Fitness Price Performance

Shares of PLNT opened at $50.86 on Friday. The firm has a 50 day simple moving average of $52.41 and a 200-day simple moving average of $59.92. Planet Fitness has a 1-year low of $37.03 and a 1-year high of $114.26. The stock has a market cap of $3.84 billion, a price-to-earnings ratio of 17.24, a price-to-earnings-growth ratio of 1.09 and a beta of 1.01.

Planet Fitness (NYSE:PLNT) last issued its quarterly earnings data on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.85 by $0.03. The firm had revenue of $365.22 million during the quarter, compared to the consensus estimate of $356.21 million. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The company’s quarterly revenue was up 7.1% compared to the same quarter last year. During the same period in the previous year, the firm posted $0.86 EPS. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. On average, equities analysts expect that Planet Fitness will post 3.21 earnings per share for the current fiscal year.

Insider Activity at Planet Fitness

In other news, Director Stephen Spinelli, Jr. acquired 10,000 shares of the business’s stock in a transaction dated Monday, August 10th. The stock was acquired at an average price of $49.28 per share, with a total value of $492,800.00. Following the completion of the transaction, the director directly owned 45,516 shares in the company, valued at approximately $2,243,028.48. This represents a 28.16% increase in their position. The acquisition was disclosed in a document filed with the SEC, which is available at this hyperlink. 0.90% of the stock is currently owned by company insiders.

Institutional Trading of Planet Fitness

Several hedge funds and other institutional investors have recently bought and sold shares of the company. Versant Capital Management Inc lifted its stake in shares of Planet Fitness by 285.9% during the 2nd quarter. Versant Capital Management Inc now owns 494 shares of the company’s stock worth $26,000 after purchasing an additional 366 shares during the period. Clearstead Advisors LLC grew its position in shares of Planet Fitness by 135.9% in the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock valued at $36,000 after purchasing an additional 193 shares during the period. EverSource Wealth Advisors LLC increased its stake in Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after purchasing an additional 214 shares during the last quarter. Los Angeles Capital Management LLC acquired a new position in Planet Fitness in the fourth quarter valued at $41,000. Finally, Danske Bank A S purchased a new position in Planet Fitness during the third quarter worth about $52,000. 95.53% of the stock is owned by hedge funds and other institutional investors.

Planet Fitness Company Profile

Planet Fitness, Inc (NYSE: PLNT) is a franchised fitness-center company that operates under the Planet Fitness brand. Its clubs provide access to cardiovascular and strength-training equipment, free weights, locker rooms, and other basic fitness amenities in a low-cost, welcoming environment designed to appeal to a broad range of consumers.

The company is known for its “Judgement Free Zone” concept, which emphasizes an approachable atmosphere for first-time, casual, and experienced gym users.