Celsius (NASDAQ:CELH) CEO John Fieldly Purchases 18,000 Shares of Stock

Celsius Holdings Inc. (NASDAQ:CELH) CEO John Fieldly bought 18,000 shares of the company’s stock in a transaction on Thursday, September 10th. The shares were acquired at an average cost of $27.44 per share, for a total transaction of $493,920.00. Following the completion of the acquisition, the chief executive officer directly owned 956,063 shares of the company’s stock, valued at $26,234,368.72. This trade represents a 1.92% increase in their position. The acquisition was disclosed in a document filed with the SEC, which can be accessed through the SEC website.

Celsius Trading Down 3.7%

Celsius stock opened at $26.63 on Friday. Celsius Holdings Inc. has a 1 year low of $23.56 and a 1 year high of $66.74. The firm’s 50-day moving average is $30.07 and its 200-day moving average is $33.28. The company has a debt-to-equity ratio of 0.56, a quick ratio of 1.42 and a current ratio of 1.80. The company has a market cap of $6.74 billion, a P/E ratio of 110.96, a PEG ratio of 1.91 and a beta of 0.93.

Celsius (NASDAQ:CELH) last announced its quarterly earnings data on Thursday, August 6th. The company reported $0.36 earnings per share for the quarter, missing analysts’ consensus estimates of $0.41 by ($0.05). The business had revenue of $817.93 million for the quarter, compared to the consensus estimate of $870.08 million. Celsius had a net margin of 4.24% and a return on equity of 36.52%. Celsius’s quarterly revenue was up 10.6% on a year-over-year basis. During the same period in the prior year, the company earned $0.47 EPS. On average, equities analysts expect that Celsius Holdings Inc. will post 1.45 earnings per share for the current year.

Key Stories Impacting Celsius

Here are the key news stories impacting Celsius this week:

• Positive Sentiment: CEO John Fieldly purchased 18,000 Celsius shares at an average price of $27.44, investing approximately $493,920 and increasing his ownership by 1.92%. The insider purchase may signal confidence that the recent selloff has created value. SEC insider transaction filing
• Positive Sentiment: Recent bullish commentary argues that Celsius’s broader product portfolio and long-term growth opportunity remain intact, although the company must demonstrate a sustained recovery in its core energy-drink brand. Celsius growth analysis
• Neutral Sentiment: Reported short interest was listed at zero shares, with a zero-day short-interest ratio. Because the figures are inconsistent with the reported trading activity and show no short-selling pressure, they provide little useful signal for investors.
• Neutral Sentiment: Celsius recently presented at the Barclays 19th Annual Global Consumer Staples Conference, giving investors additional access to management’s strategy and outlook, but no specific new financial guidance was provided in the supplied report. Barclays conference transcript
• Negative Sentiment: Several law firms announced or promoted securities-fraud litigation against Celsius and certain officers, covering investors who purchased shares between February 21, 2025, and June 3, 2026. The repeated notices increase reputational and legal uncertainty, although the allegations have not been proven. Robbins LLP class action notice
• Negative Sentiment: Investor concerns are also tied to Celsius’s latest quarterly miss: earnings per share came in below consensus and revenue fell short of expectations, while growth slowed to 10.6% year over year. The company’s valuation remains elevated relative to its earnings, increasing sensitivity to execution and brand-recovery concerns.

Analyst Ratings Changes

A number of analysts have recently weighed in on CELH shares. Sanford C. Bernstein cut Celsius from an “outperform” rating to a “market perform” rating and dropped their price target for the stock from $44.00 to $26.00 in a research report on Friday, August 7th. Roth Capital restated a “buy” rating and set a $48.00 price objective on shares of Celsius in a research report on Friday, August 7th. Piper Sandler restated an “overweight” rating and set a $36.00 price objective on shares of Celsius in a research note on Monday, August 24th. Maxim Group lowered Celsius from a “buy” rating to a “hold” rating in a research report on Friday, August 7th. Finally, Weiss Ratings lowered Celsius from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Tuesday, August 11th. Fourteen research analysts have rated the stock with a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat.com, Celsius presently has a consensus rating of “Moderate Buy” and a consensus target price of $43.38.

Institutional Investors Weigh In On Celsius

Large investors have recently made changes to their positions in the company. EverSource Wealth Advisors LLC increased its holdings in Celsius by 16.1% during the 4th quarter. EverSource Wealth Advisors LLC now owns 1,501 shares of the company’s stock worth $69,000 after purchasing an additional 208 shares in the last quarter. Quadrant Capital Group LLC lifted its holdings in shares of Celsius by 1.3% in the third quarter. Quadrant Capital Group LLC now owns 18,459 shares of the company’s stock valued at $1,061,000 after purchasing an additional 238 shares in the last quarter. UMB Bank n.a. lifted its holdings in shares of Celsius by 14.2% in the fourth quarter. UMB Bank n.a. now owns 2,049 shares of the company’s stock valued at $94,000 after purchasing an additional 254 shares in the last quarter. Blue Chip Partners LLC boosted its position in shares of Celsius by 2.4% during the second quarter. Blue Chip Partners LLC now owns 11,701 shares of the company’s stock worth $543,000 after buying an additional 271 shares during the period. Finally, Crossmark Global Holdings Inc. boosted its position in shares of Celsius by 2.6% during the fourth quarter. Crossmark Global Holdings Inc. now owns 11,579 shares of the company’s stock worth $530,000 after buying an additional 292 shares during the period. Institutional investors and hedge funds own 60.95% of the company’s stock.

Celsius Company Profile

Celsius Holdings, Inc develops, markets and distributes functional, better-for-you beverages under the CELSIUS brand. Its products are positioned as energy drinks designed to support active lifestyles and are marketed with claims related to fitness, metabolism and sustained energy. The company offers a range of carbonated and noncarbonated beverages in various flavors and formulations, including CELSIUS Originals, CELSIUS Vibe and CELSIUS Essentials, as well as powdered drink mixes and other related products.

The company sells its beverages through a broad network of retail and e-commerce channels, including convenience stores, grocery stores, drugstores, warehouse clubs, gyms and other specialty outlets.